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The Branded Customer Experience - "We Never Say No : The Branded Customer Experience - "We Never Say No By: Mr. Colin Shaw Colin Shaw urges you to ensure that your branding and marketing activities are aligned with your Customer experience.
added on 14.01.2015. 13:00 in Business and Finance

Managing People - Forget The "Sandwich" Technique : Managing People - Forget The "Sandwich" Technique By: Alan Fairweather Do you remember being told to use the "sandwich" technique when you needed to reprimand someone? Let me give you an example: "Fred, I'm really pleased with how you've been progressing since you joined us and you're doing a great job. However you're not getting your reports in on time and we're missing deadlines.
added on 09.02.2015. 15:00 in Business and Finance

Easy to be Foolish About PR : Easy to be Foolish About PR By: Robert A. Kelly In fact, here are three really foolish goofs made by too many business, non-profit and association managers.
added on 11.02.2015. 17:00 in Business and Finance

Success And Communication : Success And Communication By: David Bell Everything we do in life requires communication. Personal and business success often hinges on how well we understand others and how well they can understand us.
added on 26.02.2015. 08:00 in Business and Finance

Five EASY Ways to Improve Your Business Writing : Five EASY Ways to Improve Your Business Writing By: Melinda Copp Have you ever wondered why some people can make millions writing books, and others (maybe you) can't even complete a simple business letter worth reading? Sure, natural talent probably accounts for some of their writing success. But really the best-selling authors achieved that level of success by devoting serious time and effort to perfecting their craft.
added on 01.04.2015. 19:00 in Business and Finance

Grow Your Business and Grow Yourself : Grow Your Business and Grow Yourself By: Stuart Lockley Grow Your Business A postal clerk in Indianapolis made a discovery about her customers and coworkers - and her own nature. A newspaper editorial charged that her branch had "the rudest clerks in town.
added on 17.05.2015. 17:00 in Business and Finance

Mystery Shopping -- An Excellent Part Time Job Or Additional Income Source : Mystery Shopping -- An Excellent Part Time Job Or Additional Income Source By: Steve Pearce Though the name itself may seem a bit mysterious, the concept of mystery shopping is actually straightforward. Also referred to as secret shopping, performance evaluations, service checks and frontline evaluations to name a few, mystery shopping allows companies to obtain a "snapshot in time" by trained researchers who know in advance what they are to evaluate.
added on 18.06.2015. 01:00 in Business and Finance

Simple Ideas For Great 4 Color Postcards Printing : Simple Ideas For Great 4 Color Postcards Printing By: Marlon D. Ludovice If you are planning to introduce your business in a much bigger and wider scope of market operations, I am pretty sure that now you're about to think of a creative idea for your business cards and probably you have visited a lot of sites to search on for you to obtain a cool business post card idea in a full color printing.
added on 23.06.2015. 06:00 in Business and Finance

Publicity Performance Not Enough? : Publicity Performance Not Enough? By: Robert A. Kelly Even after a nice piece in a national publication, or a stint on a popular talk show, do you still have a feeling that your public relations dollar could be better spent? As a business, non-profit or association manager, do questions like that linger in your mind? Because if they do, you may be coming down with a real case of "I want my PR money's worth!" If that's how you feel, I'd guess that you're probably doing very little that's positive about the behaviors of those important outside audiences of yours that most affect your operation.
added on 15.07.2015. 04:00 in Business and Finance

Which PR? Judge for Yourself : Which PR? Judge for Yourself By: Robert A. Kelly You are a senior business, non-profit or association manager.
added on 12.08.2015. 08:00 in Business and Finance

Boycott Wal-Mart : Boycott Wal-Mart By: Gary Whittaker For the everyday individual, companies like Wal-Mart have been a source of great deals, where goods can be purchased at a relatively inexpensive sum. These companies preach never-ending low costs for the benefit of the consumer.
added on 31.08.2015. 03:00 in Business and Finance

Just What Kind of PR Matters to You? : Just What Kind of PR Matters to You? By: Robert A. Kelly Parties, videos, booklets and column plugs? Or public relations that does something positive and directly about those important outside audiences of yours whose behaviors most affect your operation? How happy are you -- as a business, non-profit or association manager -- when you see your PR folks futzing around with special events, brochures, press releases and TV talk show mentions? Especially at a time when you probably need to create the kind of key stakeholder behavior change that leads directly to achieving your managerial objectives? What it comes down to is this: are you simply looking for publicity, or do you want public relations that really CAN change individual perception and lead to equally changed stakeholder behaviors that help you get your PR money's worth? If that sounds more like it, here's the roadmap for you: people act on their own perception of the facts before them, which leads to predictable behaviors about which something can be done.
added on 04.09.2015. 07:00 in Business and Finance

Body Language Speakers Louder Than Words : Body Language Speakers Louder Than Words By: Lydia Ramsey Has it ever occurred to you how much you are saying to people even when you are not speaking? Unless you are a master of disguise, you are constantly sending messages about your true thoughts and feelings whether you are using words or not. Studies show that your words account for only 7% of the messages you convey.
added on 07.10.2015. 16:00 in Business and Finance

Take the High Ground With Quality PR : Take the High Ground With Quality PR By: Robert A. Kelly Quality public relations does something positive for business, non-profit and association managers about the behaviors of the key external "publics" that most affect their operations.
added on 18.10.2015. 03:00 in Business and Finance

PR and the Small Matter of Results : PR and the Small Matter of Results By: Robert A. Kelly As a business, non-profit and association manager, how satisfied are you when the public relations people assigned to your unit spend the bulk of their time on someone's favorite special event, brochures, press releases and talk-show mentions? Especially when you'd rather have a public relations effort that creates the kind of key stakeholder behavior change that leads directly to achieving your managerial objectives? You know, PR that does something positive about the important outside audiences whose behaviors most affect your operation.
added on 31.10.2015. 16:00 in Business and Finance

Rejuvenate & Re-Fuel Your Inner Drive : Rejuvenate & Re-Fuel Your Inner Drive By: Amy Ewart I believe that as solo-entrepreneurs, business owners, and executives we all need a pat on the back. Give yourself commendation.
added on 28.11.2015. 20:00 in Business and Finance

Why Not Juice-Up Your PR? : Why Not Juice-Up Your PR? By: Robert A. Kelly Say, from tactics like special events, brochures and press releases to a public relations effort more in keeping with the challenges you face as a business, non-profit or association manager? I speak of public relations that alters individual perception and leads to changed behaviors among those key outside audiences of yours.
added on 16.12.2015. 14:00 in Business and Finance

How PR Makes a Manager's Life Easier : How PR Makes a Manager's Life Easier By: Robert A. Kelly Things are pleasant for many business, non-profit or association managers when their public relations people deliver newspaper and talk show mentions, informative brochures and videos, and special events that attract a lot of people.
added on 14.01.2016. 19:00 in Business and Finance

Online Communities - a Marketer's Wildest Dream and Worst Nightmare! : Online Communities - a Marketer's Wildest Dream and Worst Nightmare! By: Ralph Ritoch Online Communities are all over the Internet and attract lots of visitors which make them ideal for marketing. People participating in these communities share information about whatever they want under various topics.
added on 22.01.2016. 03:00 in Business and Finance

Why Good PR Warrants Your Attention : Why Good PR Warrants Your Attention By: Robert A. Kelly Because good public relations can alter individual perception and lead to changed behaviors among key outside audiences.
added on 03.03.2016. 19:00 in Business and Finance

Networking Scares Me! : Networking Scares Me! By: Audrey Burton When I started my business, if I knew then what I know now I either would not have started it or I would have become profitable much faster! Everyone who has their own business needs to learn an incredible amount. Perhaps the most important business tenet is so simple - you make money when you sell stuff.
added on 25.03.2016. 17:00 in Business and Finance

Create a Business You Love : Create a Business You Love By: Damien Senn So you have entrepreneurial aspirations, but you're stuck in a job working for someone else. You wake up, commute to work, work hard, pay your bills and then come home exhausted.
added on 02.04.2016. 01:00 in Business and Finance

How important is content to a successful website : How important is content to a successful website By: Susan Prince Content is the most important part of any website. The Internet was created in the first place as an information source.
added on 08.04.2016. 07:00 in Business and Finance

Your Website - Your Virtual Business Card : Your Website - Your Virtual Business Card By: Inka-Maria Kunz To make one thing clear way ahead, without a website you will not survive on this market. And while you are at it, make sure the website is user-friendly because you will need to make changes once in a while and if only to promote some new services.
added on 18.04.2016. 17:00 in Business and Finance

Secure Method of Communication : Secure Method of Communication By: Max Penn Introduction..
added on 29.05.2016. 10:00 in Business and Finance

Dead Silence From Your Prospect: The Worst Sound Of All : Dead Silence From Your Prospect: The Worst Sound Of All By: Ari Galper Could this be the worst moment in your selling cycle? You've done all the right things with your prospect: You've identified a real need and developed a reasonably solid relationship. You've determined that your prospect is interested in your solution.
added on 14.07.2016. 08:00 in Business and Finance

Advertising Made Easy : Advertising Made Easy By: chet holmes How You Can Make Advertising Pay Big Dividends (source: www.chetholmes.
added on 14.10.2016. 04:00 in Business and Finance

7 Pitfalls of Using Email to Sell : 7 Pitfalls of Using Email to Sell By: Ari Galper Are you sending e-mails to prospects instead of calling them? Is e-mail your selling medium of choice because it lets you avoid the rejection that you dread when you make real cold calls? Do you wait and wait for return e-mails from prospects that will give you the green light to move the sales process forward? Sad but true, these days most people who sell for a living spend 80% of their time trying to communicate with prospects via e-mail instead of actually picking up the phone and speaking with them. Are you one of those people? If so, you aren't alone.
added on 29.10.2016. 19:00 in Business and Finance

Creating Effective Corporate Blogs : Creating Effective Corporate Blogs By: Colin Ong TS The terms "blog" and "blogging" have become part of the new economy dictionary and are an extremely cheap and efficient way of disseminating information through the web. A blog is best described as an online diary that readers can also post their thoughts.
added on 06.11.2016. 03:00 in Business and Finance

What's Important About PR? : What's Important About PR? By: Robert A. Kelly Quite a bit, actually.
added on 09.12.2016. 12:00 in Business and Finance

A Blueprint for Managing your PR : A Blueprint for Managing your PR By: Robert A. Kelly OK, as a manager, your goal is to show a profit for your business unit, or meet certain expectations of your association membership, or achieve your non-profit's operating objective.
added on 16.12.2016. 19:00 in Business and Finance

Selling Online, Selling Offline -- What's the Difference? : Selling Online, Selling Offline -- What's the Difference? By: Ari Galper Ever since I created Unlock The Game", one of the first questions people always ask me is, 'Does Unlock The Game" apply to online selling?' I've been holding off on answering that question because I wanted to get enough experience under my belt with my own online business so I could answer this from an authoritative position. My answer is, 'For the most part, yes -- but with some differences.
added on 27.12.2016. 06:00 in Business and Finance

Add Some Firepower to your PR : Add Some Firepower to your PR By: Robert A. Kelly Sure, as tactics usually presented to business, non-profit and association managers, special events, brochures and news releases are fine.
added on 30.12.2016. 09:00 in Business and Finance

Strategic vs Tactical Marketing - Understand and Profit : Strategic vs Tactical Marketing - Understand and Profit By: James Bell Most people mistakenly assume that when you talk about marketing, you're automatically talking about "Tactical" marketing - placing ads, generating leads, sending out mailers, attending trades shows, creating brochures, implementing a follow-up system, and so forth. They fail to realize that the "Strategic" side of the coin - what you say, how you say it, and who you say it to - is almost always MORE important than the marketing medium of WHERE you say it.
added on 28.01.2014. 14:00 in Business and Finance

What Kind of PR Makes Sense? : What Kind of PR Makes Sense? By: Robert A. Kelly For business, non-profit and association managers, is it publicity that delivers newspaper and talk show mentions backed up by colorful brochures and videos, combined with special events that attract a lot of people? Or could your business, non-profit or association PR dollar be better spent on public relations activity that creates behavior change among your key outside audiences that leads directly to achieving your managerial objectives? And does so by persuading your most important outside audiences to your way of thinking, then moves them to take actions that help your department, division or subsidiary succeed? What we're talking about is the kind of PR that lets you do something positive about the behaviors of those external stakeholders of yours that MOST affect your organization.
added on 01.02.2014. 18:00 in Business and Finance

Inoculate Yourself Against Bad PR : Inoculate Yourself Against Bad PR By: Robert A. Kelly What is bad PR? Well, if you're a business, non-profit or association manager, bad PR does nothing positive about the behaviors of those important outside audiences of yours that most affect your operation.
added on 27.02.2014. 20:00 in Business and Finance

Public Relations - Defining Your Organization from the Inside Out : Public Relations - Defining Your Organization from the Inside Out By: Agnes Brousseau What do your customers say about your company? Would you let your major competitor control your sales strategy? Public relations is an inevitable consequence of being in business. Whether you like it or not, your corporate image evolves with every interaction with clients, investors, competitors, and even between your own employees.
added on 22.04.2014. 02:00 in Business and Finance

This is the Power of PR : This is the Power of PR By: Robert A. Kelly The power of public relations is its ability to alter individual perception, resulting in changed behaviors that lead directly to your organization's success.
added on 04.05.2014. 14:00 in Business and Finance

Short Messaging Service (SMS) for Enterprise Messaging : Short Messaging Service (SMS) for Enterprise Messaging By: Vijay Shukla Short Messaging Service (SMS) for Enterprise Messaging SMS for Enterprise Messaging - Value added services Short message service, usually called SMS, is a globally accepted wireless service for enterprise messaging (mobile value added services) that enables the transmission of alphanumeric messages between mobile subscribers and external systems such as electronic mail, paging, and voice-mail systems. The text comprises letters or numbers or an alphanumeric combination.
added on 05.05.2014. 15:00 in Business and Finance

No-Holds-Barred Conversation with Dan Lok - Part 1 : No-Holds-Barred Conversation with Dan Lok - Part 1 By: Dan Lok Question: If you were starting out and had no references or a substantial resume, how would you go about finding paying customers for your services? To answer your question, I'll assume you're a junior copywriter or marketing consultant. When I first started out and didn't know a soul, I'd open the yellow pages and cold-call the business owners.
added on 10.05.2014. 20:00 in Business and Finance

Attention PR Shoppers! : Attention PR Shoppers! By: Robert A. Kelly As a business, non-profit or association manager, what do you want? Publicity that delivers newspaper and talk show mentions, or behavior change among your key outside audiences that leads directly to achieving your managerial objectives? Special events that attract a lot of people, or public relations that persuades your most important outside audiences to your way of thinking, then moves them to take actions that help your department, division or subsidiary succeed? Zippy brochures and videos, or a way for you to do something positive about the behaviors of those external audiences of yours that MOST affect your organization? What I believe you need to know about PR are two realities: 1) The right PR really CAN alter individual perception and lead to changed behaviors that help you succeed, and 2), your public relations effort must involve more than special events, brochures and news releases if you really want to get your money's worth, The underlying truth about PR goes this way: people act on their own perception of the facts before them, which leads to predictable behaviors about which something can be done.
added on 31.05.2014. 17:00 in Business and Finance

Same Old, Same Old PR Still Tops : Same Old, Same Old PR Still Tops By: Robert A. Kelly Like human nature over time, the power of good public relations remains the same.
added on 16.06.2014. 09:00 in Business and Finance

The Seven Essential Elements To Successful Business Communication : The Seven Essential Elements To Successful Business Communication By: Lee Hopkins The seven essentials of business communication There are seven essential elements to successful business communication: Structure Clarity Consistency Medium Relevancy Primacy/Recency Psychological Rule of 7±2 If you are going to communicate effectively in business it is essential that you have a solid grasp of these seven elements. So let's look at each in turn.
added on 18.06.2014. 11:00 in Business and Finance

If I Were Coaching You : If I Were Coaching You By: Robert A. Kelly If I were coaching you as a business, non-profit or association manager on how to get the biggest bang for your public relations dollar, I would sum it up for you this way.
added on 14.07.2014. 13:00 in Business and Finance

10 Worst Tips To Give A Speaker : 10 Worst Tips To Give A Speaker By: Alan Matthews 1.) Learn the speech by heart or read it from a script.
added on 10.09.2014. 23:00 in Business and Finance

Why Mobile SMS/Text Messaging? : Why Mobile SMS/Text Messaging? By: Vijay Shukla What is Mobile SMS/ Test Messaging? Mobile text Messaging, or Short Message Service (SMS), as we all know it, is the ability to send and receive text messages to and from mobile telephones. The text can comprise words or numbers or an alphanumeric combination.
added on 06.10.2014. 01:00 in Business and Finance

The Seven Best Ways For Salespeople And Entrepreneurs To Build AWESOME Customer Relationships : The Seven Best Ways For Salespeople And Entrepreneurs To Build AWESOME Customer Relationships By: Jim Meisenheimer What's the one thing starting today that you could start doing, stop doing, or change that would have a dramatic impact on your client relationships? It's an excellent question and I hope you'll take a moment to consider your response. It sometimes takes a great deal of effort and an extraordinary amount of energy to close "a big deal.
added on 29.10.2014. 00:00 in Business and Finance

Why PR is an Engine for Economic Growth : Why PR is an Engine for Economic Growth By: Robert A. Kelly Business, non-profit and association managers committing their public relations resources to (1) doing something about the behaviors of those important outside audiences that most affect their operation, (2) creating the kind of external stakeholder behavior change that leads directly to achieving their managerial objectives, and (3) doing so by persuading those key outside folks to their way of thinking by helping to move them to take actions that allow their department, division or subsidiary to succeed - greatly increase the chances of success for their operation.
added on 03.11.2014. 05:00 in Business and Finance

Right PR Empowers a Manager : Right PR Empowers a Manager By: Robert A. Kelly Business, non-profit and association managers are in a stronger position to succeed when they use their public relations resources in a way that alters individual perception leading to changed external stakeholder behavior.
added on 07.11.2014. 09:00 in Business and Finance

Why Radio Advertising Could Be The Best Thing You Ever Did For Your Business : Why Radio Advertising Could Be The Best Thing You Ever Did For Your Business By: Michele Pariza Wacek In the marketing world, radio has earned the reputation of being the odd step-cousin. You know the one.
added on 26.11.2014. 04:00 in Business and Finance

A Great Way to Do PR : A Great Way to Do PR By: Robert A. Kelly As a business, non-profit or association manager trying to get a bang for your PR buck, you could pretty much concentrate on simple print and broadcast mentions or, for that matter, the whole basket of tactical public relations weaponry including old favorites like high-visibility speech appearances and newsworthy special events.
added on 30.11.2014. 08:00 in Business and Finance

How to Build a Real Estate Investing Power Team : How to Build a Real Estate Investing Power Team By: Adem Hamidovic As you continue to read about real estate investing, you will no doubt come across the term 'power team'. What is this 'power team'? A power team is a group of people without whom successful real estate investing becomes very difficult, if not impossible.
added on 20.12.2014. 04:00 in Business and Finance

Mystery Shopping - An excellent part time job or additional income source : Mystery Shopping - An excellent part time job or additional income source By: Steve Pearce Though the name itself may seem a bit mysterious, the concept of mystery shopping is actually straightforward. Also referred to as secret shopping, performance evaluations, service checks and frontline evaluations to name a few, mystery shopping allows companies to obtain a "snapshot in time" by trained researchers who know in advance what they are to evaluate.
added on 21.12.2014. 05:00 in Business and Finance

PR Where it Matters Most : PR Where it Matters Most By: Robert A. Kelly What's more crucial to the success of a business, non-profit or association than its most important outside audiences and stakeholders? Nothing.
added on 22.12.2014. 06:00 in Business and Finance

Speaker Partnership Offers Trade Show Value : Speaker Partnership Offers Trade Show Value By: Eileen McDargh, CSP, CPAE Want to gain added exposure at a trade show? Consider sponsoring a professional speaker at the attendees meeting. But don't just settle for a banner on the stage with your company name.
added on 01.01.2016. 16:00 in Business and Finance

Move Key Audiences to Actions You Want : Move Key Audiences to Actions You Want By: Robert A. Kelly How? Try a blueprint like this: people act on their own perception of the facts before them, which leads to predictable behaviors about which something can be done.
added on 04.01.2016. 19:00 in Business and Finance

PR Still a Mystery to Some : PR Still a Mystery to Some By: Robert A. Kelly Unfortunately, there are managers who define public relations by its applications.
added on 16.02.2016. 14:00 in Business and Finance

The Most Important PR In America : The Most Important PR In America By: Robert A. Kelly Just happens to be public relations activity that alters individual perceptions leading directly to changed behaviors.
added on 28.02.2016. 02:00 in Business and Finance

Managers and PR: One Thing Is Clear : Managers and PR: One Thing Is Clear By: Robert A. Kelly As a business, non-profit or association manager, you have a clear choice when you set up your public relations.
added on 11.03.2016. 13:00 in Business and Finance

Managers, Which PR Is Right For You? : Managers, Which PR Is Right For You? By: Robert A. Kelly An effort built around a string of print and broadcast exposures? Or, a public relations initiative that delivers results far beyond simple publicity tactics.
added on 30.03.2016. 08:00 in Business and Finance

Bringing the World to Your Door : Bringing the World to Your Door By: Heidi Richards "The key to your success on the web is the ability to get surfers to stop at your site, look around and ultimately to buy something." - Heidi Richards According to Internet.
added on 24.04.2016. 09:00 in Business and Finance

A PR Question For Chinese Managers : A PR Question For Chinese Managers By: Robert A. Kelly As the practice of public relations in China continues to mature, it seems appropriate to ask whether Chinese business managers - tutored as they have been by European, North American and other PR specialists - continue to apply major public relations emphasis to print and broadcast communications tactics.
added on 30.04.2016. 15:00 in Business and Finance

Right PR Focus A Powerful Advantage : Right PR Focus A Powerful Advantage By: Robert A. Kelly Powerful is a strong word.
added on 21.05.2016. 12:00 in Business and Finance

3 Steps To Immediately Increase Sales : 3 Steps To Immediately Increase Sales By: Leif H. Smith, Psy.
added on 12.06.2016. 10:00 in Business and Finance

How to Keep PR Working for You : How to Keep PR Working for You By: Robert A. Kelly Managers in the non-profit, association and business worlds need to persuade outside audiences with the greatest impact on their operations to their way of thinking.
added on 13.06.2016. 11:00 in Business and Finance

Why News Releases Fail : Why News Releases Fail By: Paul Krupin Sorry about my otaku with this issue (otaku = more than a hobby, a little less than an obsession). Many of you may know me, since I run Imediafax, the Internet to Media Fax Service.
added on 26.07.2016. 06:00 in Business and Finance

Five Steps to Increase the People Power in Your Business : Five Steps to Increase the People Power in Your Business By: Jan B. King Take some bold steps and help your employees and business partners open up to real change and help them start thinking again to the longer term.
added on 04.08.2016. 15:00 in Business and Finance

How PR Helps Fiercely Competitive Managers : How PR Helps Fiercely Competitive Managers By: Robert A. Kelly Fiercely combative business, non-profit and association managers use every PR weapon they can lay their hands on.
added on 05.08.2016. 16:00 in Business and Finance

A Fast and Simple way to Update Your Business : A Fast and Simple way to Update Your Business By: A l HanzalYou open your computer, the flashing button says, "We have a new update for your software program. Do you wish to update now or later?" You choose the Update Now button and immediately your computer begins to download a new version of the software program.
added on 06.08.2016. 17:00 in Business and Finance

Now Appearing: 9 Tips for a Well-Attended Event : Now Appearing: 9 Tips for a Well-Attended Event By: Jenna GlatzerWhen I made the decision to do free workshops and book signings for my latest book, Make a Real Living as a Freelance Writer, I thought it would be easy to draw an audience. I had, after all, done all the right things to prepare for this big event: I had a successful e-zine, AbsoluteWrite.
added on 09.08.2016. 20:00 in Business and Finance

A PR Surprise for Managers : A PR Surprise for Managers By: Robert A. KellyFor those business, non-profit and association managers committed to PR tactics like radio and newspaper plugs, it can come as a surprise to discover where public relations value REALLY lies.
added on 21.08.2016. 08:00 in Business and Finance

The Worst PR Mistakes : The Worst PR Mistakes By: Robert A. KellyFor a business, non-profit or association manager, they could be fatal, coming as they do in four bitter flavors.
added on 06.09.2016. 00:00 in Business and Finance

PR That Entrepreneurs Often Overlook : PR That Entrepreneurs Often Overlook By: Robert A. KellyIf that sounds like you, here's what you may be missing once the new enterprise is launched Public relations that really does something about the behaviors of those key outside audiences that most affect your new enterprise.
added on 15.09.2016. 09:00 in Business and Finance

Be Brief! : Be Brief! By: Stephen D. BoydCenturies ago great speakers often spoke two hours and more.
added on 17.09.2016. 11:00 in Business and Finance

Image is Key to Your Marketing Success : Image is Key to Your Marketing Success By: Debbie DahmenIn virtually any business first impressions are lasting impressions. Most people have heard this statement for years, and yet some people completely ignore the first impression they are conveying to potential customers or clients.
added on 20.09.2016. 14:00 in Business and Finance

Your Organization: What Role PR? : Your Organization: What Role PR? By: Robert A. KellyAs a manager, does your current business, non-profit or association public relations effort concern itself primarily with radio and newspaper publicity? Or does it concentrate on a specialty area like financial communications or trade relations? Or, possibly, it deals each day with sales support or government affairs? Actually, maybe your PR effort should concentrate on delivering what you really need? For example, PR that really does something positive about the behaviors of those outside audiences that most affect your organization? PR that uses its fundamental premise to deliver external stakeholder behavior change - the kind that leads directly to achieving your managerial objectives? And PR that persuades those important outside folks to your way of thinking, then moves them to take actions that help your department, division or subsidiary succeed? What fundamental PR premise are we suggesting as your new action blueprint? People act on their own perception of the facts before them, which leads to predictable behaviors about which something can be done.
added on 03.10.2016. 03:00 in Business and Finance

Save Time When You Write : Save Time When You Write By: Robert F. AbbottI'm in the process of moving from one computer to another, and one of the things I really miss so far is a good keystroke macro program.
added on 05.10.2016. 05:00 in Business and Finance

How to Prepare your Mind/Body to Give Great Speeches : How to Prepare your Mind/Body to Give Great Speeches By: Sandra SchriftSure you have catecholamines - all speakers do. (including Sir Winston Churchill and Presidents Kennedy, Carter, and Reagan.
added on 16.10.2016. 16:00 in Business and Finance

Creating Great Business Correspondence : Creating Great Business Correspondence By: Colin Ong TSObtaining the skills for writing good business correpondence is important; a job seeker needs to send customised job application letters. A secretary needs to send out an official invitation letter.
added on 19.10.2016. 19:00 in Business and Finance

PR: What's the Point? : PR: What's the Point? By: Robert A. KellyHere's the point: people act on their own perception of the facts before them, which leads to predictable behaviors about which something can be done.
added on 20.10.2016. 20:00 in Business and Finance

Magnetic Business Cards: Make Your Marketing Message Stick : Magnetic Business Cards: Make Your Marketing Message Stick By: Chris BrunnerWhat is it about magnets that draw people to leave them on fridges and file cabinets for years at a time? Many people like to have the contact information handy for common service providers without flipping through a bulky phone book. Magnets are the perfect solution for being seen in this situation.
added on 13.11.2016. 20:00 in Business and Finance

Why PR is a Vital Force : Why PR is a Vital Force By: Robert A. KellyBecause it can alter individual perception and lead to changed behaviors.
added on 15.11.2016. 22:00 in Business and Finance

What Many PR Users Ignore : What Many PR Users Ignore By: Robert A. KellySimply that the behaviors of their most important outside audiences rank pretty low on their list of things to worry about.
added on 02.12.2016. 15:00 in Business and Finance

Strategies for Creating a Niche Business : Strategies for Creating a Niche Business By: Al HanzalThe customer told me, "My immediate goal is to get more customers into my business. My second agenda is to move slowly towards becoming more specialized as a business.
added on 03.12.2016. 16:00 in Business and Finance

PR Essential to your Success : PR Essential to your Success By: Robert A. KellyWhether you are a business, non-profit or association manager, your success will depend, to a large degree, on how well you positively impact the behaviors of those outside audiences that most affect your operation.
added on 14.12.2016. 03:00 in Business and Finance

How to Use Humor to Increase Sales : How to Use Humor to Increase Sales By: Roger C. ParkerUsing cartoons can help brand your marketing and drive home important messages.
added on 29.12.2016. 18:00 in Business and Finance

7 Ways to Use Website Audio in Your Marketing Arsenal : 7 Ways to Use Website Audio in Your Marketing Arsenal By: Roger C. ParkerMost visitors to your website are using computers with audio capabilities.
added on 31.12.2016. 20:00 in Business and Finance

7 Work At Home Mistakes To Avoid : 7 Work At Home Mistakes To Avoid By: Tina BarracloughWhen I first started my own "WORK AT HOME" business, I had no experience whatsoever , and I did not know how to get started on the right foot. After a lot of trial and error, I have learned [and still learning] on what to do and not to do to get started in my "WORK AT HOME " business.
added on 06.01.2016. 02:00 in Business and Finance

Managers: Why PR is SO Key : Managers: Why PR is SO Key By: Robert A. KellyWhen outside audiences important to your operation do not understand what you are all about or, worse, harbor misconceptions, inaccuracies, untruths and false assumptions about you, you are likely to suffer negative, key audience behaviors that can prevent you from achieving your operating objectives.
added on 06.02.2016. 09:00 in Business and Finance

Getting Results from Your Writing & Speaking : Getting Results from Your Writing & Speaking By: Robert F. AbbottWhen we communicate, we usually want something to happen.
added on 26.02.2016. 05:00 in Business and Finance

Making Transitions : Making Transitions By: Robert F. AbbottEver notice how smoothly some speakers or writers move you through their speech or memo? It seems they effortlessly take you from start to finish without making you strain to follow.
added on 07.03.2016. 15:00 in Business and Finance

Persuasive Communication : Persuasive Communication By: Robert F. AbbottIs all communication persuasive? Sometimes, it seems it is.
added on 08.03.2016. 16:00 in Business and Finance

Strategic Checklists : Strategic Checklists By: Robert F. Abbott I've been through a couple of checklists in the past few days, and it's reaffirmed my faith in their effectiveness as a communication tool.
added on 28.03.2016. 12:00 in Business and Finance

Write and Speak for the Ear : Write and Speak for the Ear By: Robert F. Abbott You and I may not aspire to write great books or make great speeches.
added on 31.03.2016. 15:00 in Business and Finance

How Reliable are Cell Phones : How Reliable are Cell Phones By: Sharon Housley Cellular phones and pagers are part of the "now" generation, instant contact, anywhere at any time. People are looking for convenience, comfort and security.
added on 15.04.2016. 06:00 in Business and Finance

Gracefully Accepting Feedback a Key Employment Skill : Gracefully Accepting Feedback a Key Employment Skill By: Jan B. King With the long-term trend of protecting employees' individual self esteem added to an overriding concern over expensive employee lawsuits, accountability is more a buzzword than a way of life at most companies.
added on 08.05.2016. 05:00 in Business and Finance

How Real PR Works : How Real PR Works By: Robert A. Kelly For some, public relations works well when their news release or special event winds up in the newspaper or on the radio.
added on 10.06.2016. 14:00 in Business and Finance

Using Emotion for Persuasion : Using Emotion for Persuasion By: Robert F. Abbott The other day, I received the last issue of a business magazine before my subscription runs out.
added on 27.06.2016. 07:00 in Business and Finance

Body Language Speaks Louder Than Words : Body Language Speaks Louder Than Words By: Lydia Ramsey Has it ever occurred to you how much you are saying to people even when you are not speaking? Unless you are a master of disguise, you are constantly sending messages about your true thoughts and feelings whether you are using words or not. Studies show that your words account for only 7% of the message you convey.
added on 18.07.2016. 04:00 in Business and Finance

How To Seal The Deal In Seven Seconds : How To Seal The Deal In Seven Seconds By: Lydia Ramsey Can you close a sale in just seven seconds? If you make a great first impression, you can do it even faster. Seven seconds is the average length of time you have to make a first impression.
added on 19.07.2016. 05:00 in Business and Finance