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100 item(s) tagged with; newspaper.

PR Power: How To Wrire A Killer Press Release : PR Power: How To Wrire A Killer Press Release By: Amber McNaught I'm what we in the business (the "business" being journalism) call a poacher turned gamekeeper - that is, a journalist turned press officer. As a reporter I spent a huge part of my day sifting through a slush pile of press releases, all sent out by eager business owners desperate to get some publicity for their latest project.
added on 17.03.2015. 04:00 in Business and Finance

Five Sections of Your Copy Guaranteed To Get Read : Five Sections of Your Copy Guaranteed To Get Read By: Karon Thackston Only about 20% of your copy is going to get read. The rest will simply be scanned.
added on 02.11.2015. 18:00 in Business and Finance

Business Leads : Business Leads By: Barry Stein Anyone who runs their own business can tell you how challenging it is to generate business leads on a consistent basis. Finding good leads and generating more sales is vital to the long term growth of any business.
added on 29.12.2015. 03:00 in Business and Finance

Advertising Made Easy : Advertising Made Easy By: chet holmes How You Can Make Advertising Pay Big Dividends (source: www.chetholmes.
added on 14.10.2016. 04:00 in Business and Finance

How Envelope Stuffing Scams Con : How Envelope Stuffing Scams Con By: BB Lee Here's a legitimate looking advertisement found in the classified section of a local newspaper. "Our Company will pay you up to $5 per envelope stuffed! Hurry this opportunity will not last long!" Most work at home envelope stuffing scams look legitimate.
added on 06.11.2014. 08:00 in Business and Finance

A Real Estate Investing Primer : A Real Estate Investing Primer By: Adem Hamidovic There are a great many books and web sites devoted to real estate investing out there, but most of them concentrate on one specific area of investing. It's often hard to find a general description of real estate investing, one that lists the various real estate investing strategies and how to get started.
added on 20.11.2014. 22:00 in Business and Finance

Three Proven Steps to Improve Your Home Business Advertising Response in Just 10 Days. : Three Proven Steps to Improve Your Home Business Advertising Response in Just 10 Days. By: Bob Markovsky Newspaper advertising is a tremendous source of new business that for so many businesses doesn't ever reach its true potential.
added on 01.02.2016. 23:00 in Business and Finance

PR: What's the Point? : PR: What's the Point? By: Robert A. KellyHere's the point: people act on their own perception of the facts before them, which leads to predictable behaviors about which something can be done.
added on 20.10.2016. 20:00 in Business and Finance

What Many PR Users Ignore : What Many PR Users Ignore By: Robert A. KellySimply that the behaviors of their most important outside audiences rank pretty low on their list of things to worry about.
added on 02.12.2016. 15:00 in Business and Finance

How to Use Humor to Increase Sales : How to Use Humor to Increase Sales By: Roger C. ParkerUsing cartoons can help brand your marketing and drive home important messages.
added on 29.12.2016. 18:00 in Business and Finance

7 Ways to Use Website Audio in Your Marketing Arsenal : 7 Ways to Use Website Audio in Your Marketing Arsenal By: Roger C. ParkerMost visitors to your website are using computers with audio capabilities.
added on 31.12.2016. 20:00 in Business and Finance

Identity Theft Exploding: Here's How you can Avoid Becoming a Victim : Identity Theft Exploding: Here's How you can Avoid Becoming a Victim By: Steven Presar Americans are more concerned about identity theft than unemployment or corporate fraud, according to a survey of 2,000 people conducted by Star Systems. Nine out of ten Americans demand new federal legislation, while two-thirds say the financial services industry needs to do a better job of verifying the identity of customers who open bank accounts (66 percent) and credit card accounts (72 percent).
added on 17.05.2016. 14:00 in Business and Finance

How Real PR Works : How Real PR Works By: Robert A. Kelly For some, public relations works well when their news release or special event winds up in the newspaper or on the radio.
added on 10.06.2016. 14:00 in Business and Finance

25 Ways to Find Companies to Buy : 25 Ways to Find Companies to Buy By: Mark A Smock When you start your program to purchase your "ideal" company, you quickly realize that your ultimate success will depend on two primary skill sets: 1) Your ability to FIND viable companies that are for sale, and 2) Your ability to effectively qualify the potential acquisition investment once found. This article is about only step one, how to creatively find viable companies and one's that are able to be purchased.
added on 27.07.2016. 13:00 in Business and Finance

The Shrinking Ad Dollar : The Shrinking Ad Dollar By: Rebecca Game CPR CPA CTR..
added on 13.08.2016. 06:00 in Business and Finance

Developing Multiple Streams of Income for Your Home-Based Business : Developing Multiple Streams of Income for Your Home-Based Business By: Vishal P. Rao Many home-based business owners have a single service or product they provide.
added on 25.04.2015. 19:00 in Business and Finance

Successful Small Businesses Use PR : Successful Small Businesses Use PR By: Robert A. Kelly It's obvious when a small business has accepted the fact that its most important outside audiences need lots of care and feeding.
added on 18.08.2015. 14:00 in Business and Finance

How to Get Comps : to Get Comps By: Tim Randle There are primarily four ways to get information on comparable sales (comps) when trying to determine the value of a target property. Those four are: Doing Your Own Research Internet Searches Service Companies Access to MLS DOING YOUR OWN RESEARCH Within this category, there are four subcategories.
added on 13.12.2015. 11:00 in Business and Finance

The Revolt of the Poor: The Demise of Intellectual Property? : Revolt of the Poor: The Demise of Intellectual Property? By: Sam Vaknin, Ph.D.
added on 26.03.2016. 18:00 in Business and Finance

A Never-Fail Business Opportunity : A Never-Fail Business Opportunityby Alan Tutthttp://www.KeysToPowerProsperity.
added on 15.08.2016. 16:00 in Business and Finance

Ancient Art of Yoga is the Modern Man's/Woman's Savior to Combat Stress : Problems in the modern world can best be alleviated by calling upon the ancient art of Yoga. The practice has been around for thousands of years; but now, more than ever, we need its incredible powers.
added on 06.07.2014. 05:00 in Business and Finance

It's Okay To Negotiate - REALLY! : Sarah is a young woman who attended one of my sales negotiation training programs shortly after taking a new job. When I asked her how she did with her salary negotiation, she replied, "Well, I didn't negotiate.
added on 29.09.2014. 18:00 in Business and Finance

Getting Together: The Importance of Business Relationships : To succeed in today's collaborative, client-driven, networked economy, companies must take advantage of the strength of their business relationships to succeed. The business world of the past, in which each company could be managed in isolation, has rapidly changed into one in which decisions made by one business directly impacts the others.
added on 24.11.2016. 07:00 in Business and Finance

Managers Who Tap Into PR's Value : Please feel free to publish this article and resource box in your ezine, newsletter, offline publication or website. A copy would be appreciated at bobkelly@TNI.
added on 23.01.2016. 19:00 in Business and Finance

Managers: Paying for PR-Lite? : Please feel free to publish this article and resource box in your ezine, newsletter, offline publication or website. A copy would be appreciated at bobkelly@TNI.
added on 16.05.2016. 13:00 in Business and Finance

Identity Theft Exploding: Here's How you can Avoid Becoming a Victim - Plus, Tips if you do Become a Victim : Americans are more concerned about identity theft than unemployment or corporate fraud, according to a survey of 2,000 people conducted by Star Systems. Nine out of ten Americans demand new federal legislation, while two-thirds say the financial services industry needs to do a better job of verifying the identity of customers who open bank accounts (66 percent) and credit card accounts (72 percent).
added on 23.05.2016. 20:00 in Business and Finance

PR: Time For a New Playbook? : Please feel free to publish this article and resource box in your ezine, newsletter, offline publication or website. A copy would be appreciated at bobkelly@TNI.
added on 26.07.2016. 12:00 in Business and Finance

How to Hire Faster, with Less Effort & Lower Cost : IntroductionThe goal of hiring is to get the best candidate for the job. The challenge is finding that best candidate.
added on 03.01.2015. 02:00 in Business and Finance

Get Free Publicity by Pushing the Media's "Hot Buttons" : Early in my TV career, a consultant from the Magid Company, the people who practically invented TV news research, told me something that helped me enormously through the years.'There are no dull stories,' she said.
added on 08.06.2015. 15:00 in Business and Finance

When Tactics Are Not Enough : Please feel free to publish this article and resource box in your ezine, newsletter, offline publication or website. A copy would be appreciated at bobkelly@TNI.
added on 31.08.2015. 03:00 in Business and Finance

Your Time of Blazing Noon : War.Economic concerns.
added on 01.03.2016. 17:00 in Business and Finance

Public Relations: Converting the Non-Believers : What's the real reason some managers shy away from public relations? I believe it's because they don't understand, or believe, the direct connection between what public relations is capable of delivering and their need to achieve specific business objectives.It's lost opportunity of the worst kind.
added on 15.07.2014. 14:00 in Business and Finance

Could This Be The Best Way To Measure Public Relations Results? : Could This Be The Best Way ToMeasure Public Relations Results?by Robert A. KellyCould be.
added on 30.07.2014. 05:00 in Business and Finance

How Do You Explain Public Relations To A Non-Public Relations Audience? : Here's the way I'd explain it:First, I want to give you a quick overview of where I believe public relations is today. And second, an equally brief run-through of how I believe the process can work to the advantage of your organizations.
added on 19.08.2014. 01:00 in Business and Finance

The Revolt of the Poor - The Demise of Intellectual Property : Three years ago I published a book of short stories in Israel. The publishing house belongs to Israel's leading (and exceedingly wealthy) newspaper.
added on 02.01.2016. 17:00 in Business and Finance

12 Powerful reasons to start a web site for your business today : It's easy to build a Web site. Anyone can do it forlittle or no money.
added on 26.02.2016. 00:00 in Business and Finance

I Wasn't Paying Attention: Where Does My Money Go and How Can I Get Some Back? - Part 1 : I Wasn't Paying Attention: Where Does My Money Go and How Can I Get Some Back? - Part 1 by: Janet L. HallTracking, planning, and * overhalling * your hard earned money can help you reach any financial goals that you have, help you in getting out of debt, and help you gain back control of your money, your future, and your life.
added on 14.05.2016. 19:00 in Business and Finance

I Wasn't Paying Attention: Where Does My Money Go and How Can I Get Some Back? - Part 2 : - I Wasn't Paying Attention: Where Does My Money Go and How Can I Get Some Back? - Part 2 by: Janet L. HallHopefully, after keeping a daily or monthly log of expenditures, you've begun to notice your pattern of spending habits.
added on 19.05.2016. 00:00 in Business and Finance

The Money Value of Time : You have, no doubt, heard the phrase "the time value of money". It means that a dollar in your hand today is worth more than a dollar in your hand a year from now.
added on 30.05.2016. 11:00 in Business and Finance

3 Ways To Cope With "Information Overload : It's been said that the typical Sunday edition of the New York Times newspaper contains more information than theaverage person in 15th century England was exposed toduring their entire lifetime. In the information age, our minds get bombarded daily withso much data that we start filtering it out as a self-defense mechanism.
added on 01.02.2014. 18:00 in Business and Finance

Website visitors for your business - Building strong website traffic. : It is worth looking at some values and strengths of a few technical and promotional elements of your website that will help you to lay a foundation in building profitable online success. Once you have decided on your market and have chosen a relevant domain name for your online business, you need simple and effective tools and methods to put and keep your business on a profitable track.
added on 16.03.2014. 13:00 in Business and Finance

Your Home Office--Big Fish, Small Pond : Does the Internet have you feeling like a small fish in a big pond? Do you have a great product or service that's being lost within the information overload of the World Wide Web?If so, don't forget your often most-fertile marketing territory--your own backyard!* REALITY CHECKThe promise of the Internet is that it can literally bring your product or service to a global marketplace, quickly and economically. Just think of all the potential customers you might reach in "cyber" mode versus a traditional "bricks and mortar" approach.
added on 23.04.2014. 03:00 in Business and Finance

How Envelope Stuffing Scams Con Victims : How Envelope Stuffing Scams Con Victims! BB Lee (C)2004Here's a legitimate looking advertisement foundin the classified section of a local newspaper."Our Company will pay you up to $5 per envelope stuffed! Hurry this opportunity will not last long!"Most work at home envelope stuffing scams look legitimate.
added on 15.06.2014. 08:00 in Business and Finance

Service Simplifies Ebay Online Auctions : Used to be that when you wanted to sell something you had a garage sale, put an ad in the For Sale section of the local classifieds or posted a sign on the neighborhood bulletin board. The Internet has changed all that.
added on 17.07.2014. 16:00 in Business and Finance

Profit from wooden novelties : Make and sell toy cars, wagons, wooden puzzle and hobby horses. retail them at flea markets, fairs, through national ads, direct from your shop or yard and/or wholesale them to stores or catalog sales companies.
added on 30.09.2014. 19:00 in Business and Finance

Help Motivated Sellers In Your Area And Earn High Profits : Have you ever had something that was in perfectly good condition that you just wanted (or needed) to get rid of? Perhaps some personal property like a TV, tools, equipment, furniture. Maybe a car, truck or even a home.
added on 28.09.2016. 22:00 in Business and Finance

Reinventing Real Estate : Reinventing real estate, Part 1:How online and empowered consumers are taking charge and paying less. For decades, the real estate world turned in a predictable manner.
added on 01.07.2016. 19:00 in Business and Finance

The Listing Agent's Role in selling your California home : The Listing Agent's Role in Marketing Your HomeAdvertising to the "Public"Every home seller likes to be assured that their listing agent and or their real estate company will run ads featuring their home. Newspaper ads range from color photo ads to lots of listings reflected on a page with primarily only copy.
added on 25.12.2016. 04:00 in Business and Finance

100 Creative Ways to Market Your Business Offline : 100 Creative Ways to Market Your Business Offline By: Shelly Hill If you are in direct sales or a home party plan company you will want to market your business offline. Here is a checklist of some Creative Offline Marketing Ideas! #1.
added on 19.08.2016. 20:00 in Business and Finance

Auto Trader or Ebay : For Auto Dealers across the nation, today ' s market is getting harder and harder to handle. Sales are seeing a downturn after such a long up swing in the market.
added on 08.12.2014. 16:00 in Auto and Trucks

Newspaper Information And/Or Police Reports Regarding Your Motor Vehicle Accident : As the accident victim you should check to see if there were newspaper accounts reporting the accident. If there were clip out the relevant articles and save them.
added on 12.12.2014. 20:00 in Auto and Trucks

How To Make Money With Used Cars! : One of the most important purchases consumers make is a car. The average consumer purchases another car every several years.
added on 02.01.2016. 17:00 in Auto and Trucks

Where to Buy Used Cars at Bargain Prices! : One of the most important things you can do to purchase a used car at bargain prices is to do your homework. You should check your local classified ads and see what the asking price is for the type of vehicle that you are in the market for.
added on 10.02.2016. 08:00 in Auto and Trucks

Where to Buy Cheap Used Cars at Bargain Prices! : Where to Buy Cheap Used Cars at Bargain Prices! By: C.L.
added on 28.05.2016. 19:00 in Auto and Trucks

ASE-PERM Regulations Published : ASE-PERM Regulations Published By: Anna Capili The Department of Labor (DOL) recently published the regulations for its Program Electronic Review Management (PERM) program after two years. The regulations will take effect on March 28, 2005.
added on 30.03.2016. 14:00 in Computers and The Internet

Printing Equipment Safety Guidelines - Safety Measures in Handling Printing Equipment : Printing Equipment Safety Guidelines - Safety Measures in Handling Printing Equipment By: Carla Ballatan Did you know for a fact that the Printing Industry has considerable standing in UK's business and economy by being 6th largest industry in the country? Yes! In fact, there are about 15,000 existing printing companies in the country with about 340,000 employed workers. Thus, considering its large labor force, tasks and the machineries involved in a printing company, accidents are, not surprisingly, frequent occurrences.
added on 28.01.2015. 03:00 in Computers and The Internet

Create Your Own Webcomic : Create Your Own Webcomic By: Daniel Punch Syndicated comic authors have been complaining about newspaper size restrictions, content censoring and similar issues for a long time. Comic enthusiasts have been increasingly irritated by the treatment their entertainment medium receives as well.
added on 04.08.2015. 00:00 in Computers and The Internet

Do You Read On The Train? : Do You Read On The Train? By: Tony Dean I don't know about you, but I see more people with PDAs on trains reading things on there instead of reading paperbacks, or newspapers. Is this the future we are looking at? Will newspapers of a morning be unobtainable anymore? Will we get our daily news via the PDA? Perhaps connected to a "Smartphone" for downloading the newspaper to the PDA? Or will "Smartphones" take over the task of the PDA? Will newsprint not be available in a few years time, also magazines at the bookstall? Will public libraries not be a place you will go to and sit down and read? Or will they be a network hub with servers all over the place for people to instantly download, not only the daily newspaper, but any textbook, manual or book, straight onto their "Smartphone" and read things on the move? The saving on paper and ink would be enormous, as would the manpower, distribution resources, bookbinding for we could all read digitally, future generations will not know what a paperback is or a newspaper, unless they get saved in museums.
added on 17.11.2015. 09:00 in Computers and The Internet

Internet News Services Explode Online : Internet News Services Explode Online By: Jim Edwards It seems no matter how much information comes available online, people thirst for more. To illustrate this point, just take a look at all the online news services sprouting up on the web like garden weeds.
added on 09.10.2016. 23:00 in Computers and The Internet

Internet : A Medium or a Message : rnet : A Medium or a Message By: Sam Vaknin, Ph. D.
added on 13.06.2014. 06:00 in Computers and The Internet

Kids Homemade Party Hat Ideas : Kids Homemade Party Hat Ideas By: Patricia B. Jensen Try these one-of-a-kind kids homemade party hat ideas for your next kids party.
added on 16.11.2014. 18:00 in Family

Couponing 101: Saving Money Clipping Coupons : Couponing 101: Saving Money Clipping Coupons By: Kim Rowley You've probably stood in a checkout line behind someone who has a coupon for every item they've purchased, and it seems like eternity until they are finished. But, they probably saved over 50% to 80% off their grocery bill in that few minutes! How, you ask? If you want to try your hand at snipping scissors for savings, first you need the coupons! The best source for coupons is in the Sunday newspapers.
added on 11.12.2014. 19:00 in Family

The Benefits of Reading : The Benefits of Reading By: LeAnn R. Ralph Did you know that reading can keep your mind active and engaged well into old age? Several years ago when I was working as a newspaper reporter, I interviewed a woman who was a resident at a local nursing home.
added on 17.12.2014. 01:00 in Family

Packing Properly: How To Move And Keep Your Valuables Intact : Packing Properly: How To Move And Keep Your Valuables Intact By: Dan The Roommate Man You've arrived. You've joined the ranks of move-up buyers.
added on 09.02.2016. 07:00 in Family

Treasured Keepsakes or Clutter? A Look at Memorabilia : Treasured Keepsakes or Clutter? A Look at Memorabilia By: Christine Sutton Handwritten notes, children's artwork, report cards, ticket stubs . .
added on 28.08.2016. 15:00 in Family

Book Excerpt: Give Me a Home Where the Dairy Cows Roam : Book Excerpt: Give Me a Home Where the Dairy Cows Roam By: LeAnn R. Ralph 5 May-Day! The school bus had long since disappeared over the last hill toward the main road one afternoon when I set my books on the kitchen table and hurried into the living room to talk to my mother.
added on 09.11.2016. 16:00 in Family

How To Tell That You're Getting Old : How To Tell That You're Getting Old By: James L. Snyder This week I celebrate another birthday, which brings me to that auspicious milestone where I am right between 52 and 54.
added on 09.02.2016. 12:00 in Family

Let's Get Serious About the Nursing Home Tour : Let's Get Serious About the Nursing Home Tour By: Tammy Gonzales Before you tour your facility choices be sure you have done your homework. Go online and visit Medicare.
added on 02.03.2016. 10:00 in Family

Managers: Get Real, Please! : Managers: Get Real, Please! By: Robert A. Kelly Personnel mentions in the newspaper and product plugs on radio hardly qualify as an adequate return on your public relations dollar, and you probably know it! Especially unfortunate when your PR budget could be doing something really positive about the behaviors of those outside audiences that most affect your business, non-profit or association.
added on 31.05.2016. 04:00 in Family

Personal Training: 3 Powerful Ways to Position Yourself as an Expert : Personal Training: 3 Powerful Ways to Position Yourself as an Expert By: Aaron M. Potts, ISSA CFT Regardless of what profession you are in, it is critical that people believe that you know what you are talking about! You won't find very many successful lawyers whose clients never win in court, or popular doctors whose patients are continually misdiagnosed.
added on 08.10.2016. 22:00 in Health

Quit Smoking: Why People Do Bad Things (Even When They Know They Shouldn't) : Quit Smoking: Why People Do Bad Things (Even When They Know They Shouldn't) By: Jill Binder Do you do Bad Things? Even though you know you shouldn't? It's not your fault. It really isn't.
added on 04.02.2016. 02:00 in Health

Cornucopia Centerpiece for Thanksgiving Day : Cornucopia Centerpiece for Thanksgiving Day By: Candee Stark As we enter into the month of November my thoughts turn towards Thanksgiving and everything that this wonderful holiday has to offer. It is a time for spending time with family and friends and for counting the many blessings the past year has brought to us.
added on 16.02.2014. 09:00 in Home Improvement

Write a Power Press Release and Get a Feature Story-Seven Times as Valuable as Advertising : Do you send out press releases? Have they brought you financialrewards? If not, you may want to rethink how to write a goodone-one that editors pay attention to. If editors noticeand loveyour press release, they will want to interview you for a featurestory.
added on 20.10.2014. 15:00 in Marketing

RSS FEEDS: Whither Thou Go'est? : RSS FEEDS: Whither Thou Go'est? By: Tony Dean I open up the 'Feed Reader' every day on my laptop and cruise the 'news feeds' I 'subscribe' to. The amount of information is now overwhelming, I need to just 'subscribe' to only the 'feeds' that are of immediate interest, else I would be reading 'feeds' twenty four hours every day.
added on 02.11.2014. 04:00 in Marketing

3 Tips to Reduce your Advertising Expenses : 3 Tips to Reduce your Advertising CostsAdvertising costs are a bitter pill to swallow for many small businesses. Many businesses rely on advertising to keep customer traffic up, but the cost of a continuous advertising presence can be overwhelming for some small business owners especially in today's sluggish economy.
added on 15.01.2016. 06:00 in Marketing

A NEWS RELEASE IS NOT AN AD : A NEWS RELEASE IS NOT AN ADCopyright (c) 2003 by Angela Booth You sent out a news release. Then a newspaper or a magazine (orboth, oh happy day) published an article about you based on therelease.
added on 24.02.2016. 22:00 in Marketing

Band Promotion - Book Your Garage Band Some Shows or Gigs : Band Promotion - Book Your Garage Band Some Shows or Gigs By: Dennis Damp Jr So you have you press kit and demo CD and want to know what to do next. Why not try an open mic night at a local club.
added on 20.03.2016. 22:00 in Marketing

When is an Ad not an Ad ? : This article is available online at:http://www. netpreneurnow.
added on 05.07.2016. 09:00 in Marketing

My Book Contains "No Artificial Growth Hormones" : My Book Contains "No Artificial Growth Hormones" By: David Leonhardt I don't usually get too excited about what I read in the news. After all, what can I do about it? But one item I recently saw made me jump up out of my chair.
added on 23.09.2016. 17:00 in Legal Matters

Generating Publicity with Letters to the Editor : Publicity is a very different beast than advertising. DEFINING THE DIFFERENCE BETWEEN PUBLICITY AND ADVERTISINGDictionary.
added on 23.10.2016. 23:00 in Marketing

Tracking Offline Advertising Success by Measuring ROI : The great promise of online advertising has always been that advertisers will now be able to effectively track the successes and failures of their online advertising efforts. This promise has been met.
added on 07.11.2016. 14:00 in Marketing

Ten Tall Tales of Traditional Marketing # 1 : You have our permission to publish this article electronically or in print, at no cost, as long as the bylines are included. Please print the article in its entirety unchanged and notify the author by email when you use it.
added on 11.11.2016. 18:00 in Marketing

Night of The Media Heavyweights Delivers Knockout Punch : So the Rocky themed played and the bell rang to start the second annual CrossMedia Forum that was hosted by Dynamic Logic and led by the talented David Verklin , the CEO of Carat Americas. It featured an all star cast of media powerhouses such as Mike Shaw, president of sales and marketing for ABC, one of the more entertaining and informative panelist that was featured, Sean Cunningham, president of the Cabletelevision Advertising Bureau, also entertaining and informative, John Greco, president of the DMA, Michael Zimbalist, president of OPA, Nina Link, President/CEO of NAA, Stephen Freitas, CMO of the OAAA, Mary Bennett, Executive VP of the RAB, Barbara Singer , Director of Kraft Foods, Mike Donahue, Executive VP of the AAAA, Mike Burgi, Editor of Mediaweek, who posed some interesting questions, and Bill Cook, Senior VP of the ARF, the " Optimist " .
added on 03.01.2016. 23:00 in Marketing

Increase Sales By Flying Under Your Prospects Radar : How do you persuade someone to do what you want them to do? A whole world of marketing exists around us trying to dothat every minute of the day. Do you even notice it anymoreor, like your prospects, have you subconsciously set up asystem of "radar defenses" against the daily bombardment ofmarketing messages? Take a minute and count up the advertising methods whichfight, for your attention (and money) every day.
added on 06.03.2016. 14:00 in Marketing

ONLINE CLASSIFIEDS OUTCLASS NEWSPAPERS : Newspapers are taking a big hit around the globe. They have lost nearly 5 percent of all their classified advertising, according to the World Association of Newspapers (WAN).
added on 17.03.2016. 01:00 in Marketing

How to Create a Media Frenzy for Your Book : How to Create a Media Frenzy for Your Book By: Dr. Jamie Fettig Learn to use the media to create free exposure for yourself and to sell your books.
added on 12.04.2016. 03:00 in Marketing

Three Keys to Crafting Successful Print Ads : Want to create print ads that get results? Below are three keys to get you started. 1.
added on 20.04.2016. 11:00 in Marketing

Using a Marketing Calendar Template : Using a Marketing Calendar Template By: Nick Smith Owning a small business isn't easy, especially if you are running it alone. Between moving products, taking orders, paying bills, and taking care of family, it is easy to lose track of everything you need to do.
added on 29.04.2016. 20:00 in Marketing

What Do Your Ads Say? : What Do Your Ads Say? By: BIG Mike McDaniel Make a list of everything you think should be included at one time or another, in one of your ad, be it radio, newspaper or Little Jimmie's class play program. Everything.
added on 23.06.2016. 03:00 in Marketing

Take Your Radio Ads to the Next Level : Take Your Radio Ads to the Next Level By: BIG Mike McDaniel Most small businesses do not have a high powered advertising agency to produce award-winning radio commercials for them. Most award-winning radio commercials win for the wrong reasons anyway.
added on 12.07.2016. 22:00 in Marketing

Design Your Own Newspaper Ads : Many people in business lay-out (design) their ownads. That old adage "If It Is To Be It Is Up ToMe" prevails.
added on 31.01.2015. 06:00 in Marketing

The SKINNY on Newspaper Advertising : The SKINNY on Newspaper Advertising By: BIG Mike McDaniel Using the paper is considered gospel by many people in business. Use it wisely and it can be a good tool.
added on 20.03.2015. 07:00 in Marketing

The Celebrity Factor--A Star is Born in Your Advertising : As Americans, we are obsessed with celebrities. We know who thestars are dating, what their favorite foods are, and, thanks toMTV Cribs, we even know the intimate details of their homedecorating styles.
added on 13.07.2015. 02:00 in Marketing

How To Write Headlines That Could Make You A Fortune : What do people see in advertising? Headlines! What do you see when you are glancing through a newspaper or magazine? Headlines! What is it that makes you stop for a moment and look at an advertisement, or even read some of it? The headline! An advertisement headline is no different from a news headline. Both are designed to capture the reader's attention and to encourage them to read further.
added on 08.08.2015. 04:00 in Marketing

Media Tactics : Getting Your Ads Where They Need To Go : Every week I get an email from someone who says that no matterhow great their ad copy, they just don't seem to be gettingresults. More often than not, the problem lies in the where theads are being placed.
added on 15.08.2015. 11:00 in Marketing

Increase Sales By Flying Under Your Prospects "Radar Defenses" : Increase Sales By Flying Under Your Prospects "Radar Defenses" By: Jim Edwards How do you persuade someone to do what you want them to do? A whole world of marketing exists around us trying to do that every minute of the day. Do you even notice it anymore or, like your prospects, have you subconsciously set up a system of "radar defenses" against the daily bombardment of marketing messages? Take a minute and count up the advertising methods which fight, for your attention (and money) every day.
added on 07.09.2015. 10:00 in Marketing

Your first job is to get your customers to see your ad! : If you have read my manual "The Secrets Uncovered: How To Write Headlines That Could Make You A Fortune", you will recall that every ad should follow the AIDA formula:1. Get Attention2.
added on 28.11.2015. 20:00 in Marketing

Your first job is NOT to get your customer Your first job is NOT to get your customer : Your first job is to get them to see your ad!If you have read my manual "The Secrets Uncovered: How To Write Headlines That Could Make You A Fortune", you will recall that every ad should follow the AIDA formula:1. Get Attention2.
added on 03.12.2015. 01:00 in Marketing

Secret Money Making Strategy - Learn How to Write Powerful Advertising Copy : As simple as this sounds, 99% of all the business owners in the country just plain don't know how to design and write good advertisements. And that includes most of the biggest companies in business.
added on 06.12.2015. 04:00 in Marketing

And the Banner Man Held His Banner High : We hear it all the time: "Banners don't work anymore!"But did 'banners' ever really work in the first place?The latest published figures seem to suggest that theaverage click-thru-rate (CTR) for a banner ad on theInternet is between 0. 15% and 0.
added on 18.12.2015. 16:00 in Marketing