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100 item(s) tagged with; public.

Easy to be Foolish About PR : Easy to be Foolish About PR By: Robert A. Kelly In fact, here are three really foolish goofs made by too many business, non-profit and association managers.
added on 11.02.2015. 17:00 in Business and Finance

Developing Your School Brand : Developing Your School Brand By: Colin Ong TS A school brand can start off as an intangible positive image that attracts the public to enrol their children there. An example is the perceived high teaching standards or an impressive list of sporting achievements.
added on 01.03.2015. 12:00 in Business and Finance

Getting Involved in the Development Industry : Getting Involved in the Development Industry By: Mel Dunn Australia is blessed with an incredible pool of talent and experience, across a broad range of industries, and it is this expertise that could provide significant and sustainable benefits into the communities where a development initiative is targeted. The challenge for many firms and individuals wishing to participate in development activities is in understanding the intricacies of the process to secure involvement.
added on 16.04.2015. 10:00 in Business and Finance

Fear Is Nothing To Be Afraid Of! : Fear Is Nothing To Be Afraid Of! By: Damien Senn What do you do when fear shows up? Do you hide under the covers of life, shivering as you anxiously wait for the moment to pass or do you stand up with a confident smile and embrace it? Your answer to this simple question will have a considerable impact on the level of freedom, excitement and empowerment you experience on a daily basis. Whatever your response, the thing to remember is that your fears are nothing to be afraid of! What is Fear? The Oxford dictionary defines fear as "an unpleasant emotion caused by the expectation of pain".
added on 02.07.2015. 15:00 in Business and Finance

Publicity Performance Not Enough? : Publicity Performance Not Enough? By: Robert A. Kelly Even after a nice piece in a national publication, or a stint on a popular talk show, do you still have a feeling that your public relations dollar could be better spent? As a business, non-profit or association manager, do questions like that linger in your mind? Because if they do, you may be coming down with a real case of "I want my PR money's worth!" If that's how you feel, I'd guess that you're probably doing very little that's positive about the behaviors of those important outside audiences of yours that most affect your operation.
added on 15.07.2015. 04:00 in Business and Finance

Which PR? Judge for Yourself : Which PR? Judge for Yourself By: Robert A. Kelly You are a senior business, non-profit or association manager.
added on 12.08.2015. 08:00 in Business and Finance

Social Security Reform : Social Security Reform By: John Koraska Debtism - The Legacy of Perpetual Debt is the American government's bequest to its hard working people. The practice of debtism has caused the USA to become the world's leading Debtor Nation.
added on 29.08.2015. 01:00 in Business and Finance

Just What Kind of PR Matters to You? : Just What Kind of PR Matters to You? By: Robert A. Kelly Parties, videos, booklets and column plugs? Or public relations that does something positive and directly about those important outside audiences of yours whose behaviors most affect your operation? How happy are you -- as a business, non-profit or association manager -- when you see your PR folks futzing around with special events, brochures, press releases and TV talk show mentions? Especially at a time when you probably need to create the kind of key stakeholder behavior change that leads directly to achieving your managerial objectives? What it comes down to is this: are you simply looking for publicity, or do you want public relations that really CAN change individual perception and lead to equally changed stakeholder behaviors that help you get your PR money's worth? If that sounds more like it, here's the roadmap for you: people act on their own perception of the facts before them, which leads to predictable behaviors about which something can be done.
added on 04.09.2015. 07:00 in Business and Finance

Commentary: The Obscene Warner Music Executive Payouts : Commentary: The Obscene Warner Music Executive Payouts By: Ritch Esra In these times of major label mergers, downsizing, the slashing of label rosters, and thousands of record company jobs being lost over the last three years--not to mention the enormous sea change and seismic shifts that technology has wrought--comes one of the most disturbing reports we have come across. It further reveals just how profoundly out-of-touch certain companies TRULY are when addressing the problems within their own record divisions.
added on 15.09.2015. 18:00 in Business and Finance

How To Create A Business Note That Is More Attractive To A Note Investor : How To Create A Business Note That Is More Attractive To A Note Investor By: Afra AmirSanjari You are selling your small business (business value under $1 million for this article). You would like the buyer of your business to come in with an all-cash offer, or be able to qualify for an SBA guaranteed loan.
added on 01.10.2015. 10:00 in Business and Finance

Take the High Ground With Quality PR : Take the High Ground With Quality PR By: Robert A. Kelly Quality public relations does something positive for business, non-profit and association managers about the behaviors of the key external "publics" that most affect their operations.
added on 18.10.2015. 03:00 in Business and Finance

Protecting Your Business With Non-Disclosure Agreements : Protecting Your Business With Non-Disclosure Agreements By: Richard A. Chapo Every business should protect proprietary information when dealing with independent contractors, vendors and other businesses.
added on 22.10.2015. 07:00 in Business and Finance

PR and the Small Matter of Results : PR and the Small Matter of Results By: Robert A. Kelly As a business, non-profit and association manager, how satisfied are you when the public relations people assigned to your unit spend the bulk of their time on someone's favorite special event, brochures, press releases and talk-show mentions? Especially when you'd rather have a public relations effort that creates the kind of key stakeholder behavior change that leads directly to achieving your managerial objectives? You know, PR that does something positive about the important outside audiences whose behaviors most affect your operation.
added on 31.10.2015. 16:00 in Business and Finance

Why Not Juice-Up Your PR? : Why Not Juice-Up Your PR? By: Robert A. Kelly Say, from tactics like special events, brochures and press releases to a public relations effort more in keeping with the challenges you face as a business, non-profit or association manager? I speak of public relations that alters individual perception and leads to changed behaviors among those key outside audiences of yours.
added on 16.12.2015. 14:00 in Business and Finance

How PR Makes a Manager's Life Easier : How PR Makes a Manager's Life Easier By: Robert A. Kelly Things are pleasant for many business, non-profit or association managers when their public relations people deliver newspaper and talk show mentions, informative brochures and videos, and special events that attract a lot of people.
added on 14.01.2016. 19:00 in Business and Finance

Online Communities - a Marketer's Wildest Dream and Worst Nightmare! : Online Communities - a Marketer's Wildest Dream and Worst Nightmare! By: Ralph Ritoch Online Communities are all over the Internet and attract lots of visitors which make them ideal for marketing. People participating in these communities share information about whatever they want under various topics.
added on 22.01.2016. 03:00 in Business and Finance

Pharmaceutical Branding : Pharmaceutical Branding By: Jeff Marsh Branding is such an important aspect of business that even apparently boring products such as pharmaceutical products, drugs and medicines become interesting and exciting. Pharmaceutical industry branding is immature compared with the consumer and business-to-business segments-but that is largely by choice.
added on 02.03.2016. 18:00 in Business and Finance

Why Good PR Warrants Your Attention : Why Good PR Warrants Your Attention By: Robert A. Kelly Because good public relations can alter individual perception and lead to changed behaviors among key outside audiences.
added on 03.03.2016. 19:00 in Business and Finance

Resume Objectives ... The Hidden Pitfalls : Resume Objectives ..
added on 14.04.2016. 13:00 in Business and Finance

How To Read Your Credit Report : How To Read Your Credit Report By: Tom Koziol The Fair and Accurate Credit Transactions Act, signed into law on Dec. 4, 2003, gives every American the right to a free credit report every year from each of the three major credit bureaus -- Equifax, Experian and TransUnion.
added on 20.05.2016. 01:00 in Business and Finance

How Banks Create Money : How Banks Create Money By: Tanner Larsson Did you know that banks can "create" money? The vast majority of people have only the vaguest idea of how banks and financial institutions in general, operate. They just go about their lives never understanding what happens every time they deposit money into their bank.
added on 23.05.2016. 04:00 in Business and Finance

8 Procedures to Take Control of Sales and Marketing : 8 Procedures to Take Control of Sales and Marketing By: Chris Anderson The Cash to Cash Cycle Part Three of Series Part One: http://www.bizmanualz.
added on 30.06.2016. 18:00 in Business and Finance

Spinning Gold from Straw: Low Cost Employee Retention and Motivation Tools : Spinning Gold from Straw: Low Cost Employee Retention and Motivation Tools By: Jennifer Loftus Employee retention and motivation..
added on 24.07.2016. 18:00 in Business and Finance

Same Time Next Year: Using Editorial Calendars as Part of your PR Efforts : Same Time Next Year: Using Editorial Calendars as Part of your PR Efforts By: Shannon Cherry, APR, MA It's the time of year when calendars crowd out the books and magazines in bookstores and are even on sale at reduced prices. But there's a special kind of calendar that all good public relations professionals use - the editorial calendar.
added on 24.08.2016. 01:00 in Business and Finance

14 Publicity Tips You Can't Live Without : 14 Publicity Tips You Can't Live Without By: Paul Hartunian How do you best promote yourself, your business or your cause using publicity? The list could easily be 100 items long. But 14 items stand out that can make yours a winning publicity campaign.
added on 25.08.2016. 02:00 in Business and Finance

Trends in Long-Term Incentives : Trends in Long-Term Incentives By: Paul R. Dorf, Ph.
added on 04.09.2016. 12:00 in Business and Finance

Your Resume Should Have Character : Your Resume Should Have Character By: Linda Matias The notion that employers are only interested in where you have been and where you are heading is pure nonsense. Experienced hiring managers take into account both your experience and your character.
added on 24.11.2016. 21:00 in Business and Finance

Delegate to Accelerate Success! : Delegate to Accelerate Success! By: Ed Sykes Recently on the television reality show, The Apprentice, Donald Trump would give the ultimate winner the dream job of working for him, running one of his divisions and earning $250,000 per year. On the final episode, the choice came down to two candidates, Bill Rancic and Kwame Jackson, for the "ultimate" job.
added on 27.11.2016. 00:00 in Business and Finance

What's Important About PR? : What's Important About PR? By: Robert A. Kelly Quite a bit, actually.
added on 09.12.2016. 12:00 in Business and Finance

A Blueprint for Managing your PR : A Blueprint for Managing your PR By: Robert A. Kelly OK, as a manager, your goal is to show a profit for your business unit, or meet certain expectations of your association membership, or achieve your non-profit's operating objective.
added on 16.12.2016. 19:00 in Business and Finance

Making the Market : Making the Market By: Trader Jack Almost everything you have ever been told about the world's stock markets is probably wrong. Almost everything you have ever assumed about the world's stock markets is also probably wrong.
added on 21.12.2016. 00:00 in Business and Finance

Add Some Firepower to your PR : Add Some Firepower to your PR By: Robert A. Kelly Sure, as tactics usually presented to business, non-profit and association managers, special events, brochures and news releases are fine.
added on 30.12.2016. 09:00 in Business and Finance

How to Get Your Business From The Kitchen Table to The Boardroom : How to Get Your Business From The Kitchen Table to The Boardroom By: Ugo Okonkwo Challenging Tips for Explosive Growth in Any Business or How to Get Your Business From The Kitchen Table to The Boardroom. Fact: This article will not of benefit to everyone.
added on 09.01.2014. 19:00 in Business and Finance

What Kind of PR Makes Sense? : What Kind of PR Makes Sense? By: Robert A. Kelly For business, non-profit and association managers, is it publicity that delivers newspaper and talk show mentions backed up by colorful brochures and videos, combined with special events that attract a lot of people? Or could your business, non-profit or association PR dollar be better spent on public relations activity that creates behavior change among your key outside audiences that leads directly to achieving your managerial objectives? And does so by persuading your most important outside audiences to your way of thinking, then moves them to take actions that help your department, division or subsidiary succeed? What we're talking about is the kind of PR that lets you do something positive about the behaviors of those external stakeholders of yours that MOST affect your organization.
added on 01.02.2014. 18:00 in Business and Finance

Inoculate Yourself Against Bad PR : Inoculate Yourself Against Bad PR By: Robert A. Kelly What is bad PR? Well, if you're a business, non-profit or association manager, bad PR does nothing positive about the behaviors of those important outside audiences of yours that most affect your operation.
added on 27.02.2014. 20:00 in Business and Finance

Turn your Business' New Year Resolutions in PR Revolutions : Turn your Business' New Year Resolutions in PR Revolutions By: Shannon Cherry, APR, MA As eyes look forward to a new business year, many small business owners and entrepreneurs are hoping that this upcoming year will be the one that catapults them into success. But according to Shannon Cherry, APR, businesses often overlook a key element when making their business plans and resolutions.
added on 26.03.2014. 23:00 in Business and Finance

Imagine PR Like This Helping You : Imagine PR Like This Helping You By: Robert A. Kelly As the kids say, how cool is this? You're a business, non-profit or association manager and, finally, you decide to do something positive about the behaviors of those important outside audiences of yours - behaviors that MOST affect your operation.
added on 30.03.2014. 03:00 in Business and Finance

Public Relations - Defining Your Organization from the Inside Out : Public Relations - Defining Your Organization from the Inside Out By: Agnes Brousseau What do your customers say about your company? Would you let your major competitor control your sales strategy? Public relations is an inevitable consequence of being in business. Whether you like it or not, your corporate image evolves with every interaction with clients, investors, competitors, and even between your own employees.
added on 22.04.2014. 02:00 in Business and Finance

This is the Power of PR : This is the Power of PR By: Robert A. Kelly The power of public relations is its ability to alter individual perception, resulting in changed behaviors that lead directly to your organization's success.
added on 04.05.2014. 14:00 in Business and Finance

Attention PR Shoppers! : Attention PR Shoppers! By: Robert A. Kelly As a business, non-profit or association manager, what do you want? Publicity that delivers newspaper and talk show mentions, or behavior change among your key outside audiences that leads directly to achieving your managerial objectives? Special events that attract a lot of people, or public relations that persuades your most important outside audiences to your way of thinking, then moves them to take actions that help your department, division or subsidiary succeed? Zippy brochures and videos, or a way for you to do something positive about the behaviors of those external audiences of yours that MOST affect your organization? What I believe you need to know about PR are two realities: 1) The right PR really CAN alter individual perception and lead to changed behaviors that help you succeed, and 2), your public relations effort must involve more than special events, brochures and news releases if you really want to get your money's worth, The underlying truth about PR goes this way: people act on their own perception of the facts before them, which leads to predictable behaviors about which something can be done.
added on 31.05.2014. 17:00 in Business and Finance

Same Old, Same Old PR Still Tops : Same Old, Same Old PR Still Tops By: Robert A. Kelly Like human nature over time, the power of good public relations remains the same.
added on 16.06.2014. 09:00 in Business and Finance

If I Were Coaching You : If I Were Coaching You By: Robert A. Kelly If I were coaching you as a business, non-profit or association manager on how to get the biggest bang for your public relations dollar, I would sum it up for you this way.
added on 14.07.2014. 13:00 in Business and Finance

How Nov. 15, 2004 Deadline for Sarbanes Oxley 404 Compliance Affects You : How Nov. 15, 2004 Deadline for Sarbanes Oxley 404 Compliance Affects You By: Chris Anderson Public companies have 90 days from the end of their fiscal year to comply.
added on 24.07.2014. 23:00 in Business and Finance

Working as a "Knowledge Worker" in the Information Age : Working as a "Knowledge Worker" in the Information Age By: Peter Garas The old adages: "It's not what you know, but who you know" and "High Tech, High Touch" could be the mottos of knowledge workers in the 21st Century. Never before in the history of the world has both networking and interpersonal communication been potentially easier, broader, more wide-spread and paradoxically, more difficult.
added on 05.09.2014. 18:00 in Business and Finance

10 Worst Tips To Give A Speaker : 10 Worst Tips To Give A Speaker By: Alan Matthews 1.) Learn the speech by heart or read it from a script.
added on 10.09.2014. 23:00 in Business and Finance

Why PR is an Engine for Economic Growth : Why PR is an Engine for Economic Growth By: Robert A. Kelly Business, non-profit and association managers committing their public relations resources to (1) doing something about the behaviors of those important outside audiences that most affect their operation, (2) creating the kind of external stakeholder behavior change that leads directly to achieving their managerial objectives, and (3) doing so by persuading those key outside folks to their way of thinking by helping to move them to take actions that allow their department, division or subsidiary to succeed - greatly increase the chances of success for their operation.
added on 03.11.2014. 05:00 in Business and Finance

Right PR Empowers a Manager : Right PR Empowers a Manager By: Robert A. Kelly Business, non-profit and association managers are in a stronger position to succeed when they use their public relations resources in a way that alters individual perception leading to changed external stakeholder behavior.
added on 07.11.2014. 09:00 in Business and Finance

A Great Way to Do PR : A Great Way to Do PR By: Robert A. Kelly As a business, non-profit or association manager trying to get a bang for your PR buck, you could pretty much concentrate on simple print and broadcast mentions or, for that matter, the whole basket of tactical public relations weaponry including old favorites like high-visibility speech appearances and newsworthy special events.
added on 30.11.2014. 08:00 in Business and Finance

PR Where it Matters Most : PR Where it Matters Most By: Robert A. Kelly What's more crucial to the success of a business, non-profit or association than its most important outside audiences and stakeholders? Nothing.
added on 22.12.2014. 06:00 in Business and Finance

Move Key Audiences to Actions You Want : Move Key Audiences to Actions You Want By: Robert A. Kelly How? Try a blueprint like this: people act on their own perception of the facts before them, which leads to predictable behaviors about which something can be done.
added on 04.01.2016. 19:00 in Business and Finance

PR Still a Mystery to Some : PR Still a Mystery to Some By: Robert A. Kelly Unfortunately, there are managers who define public relations by its applications.
added on 16.02.2016. 14:00 in Business and Finance

The Most Important PR In America : The Most Important PR In America By: Robert A. Kelly Just happens to be public relations activity that alters individual perceptions leading directly to changed behaviors.
added on 28.02.2016. 02:00 in Business and Finance

Managers and PR: One Thing Is Clear : Managers and PR: One Thing Is Clear By: Robert A. Kelly As a business, non-profit or association manager, you have a clear choice when you set up your public relations.
added on 11.03.2016. 13:00 in Business and Finance

Financial Aid for College Students - Grants : Financial Aid for College Students - Grants By: Max Stein The bad news about attending college is that it costs more than ever to attend. The College Board estimates the average four-year public college costs almost $5,000 per year to attend and a two-year public college is almost $2000.
added on 23.03.2016. 01:00 in Business and Finance

Managers, Which PR Is Right For You? : Managers, Which PR Is Right For You? By: Robert A. Kelly An effort built around a string of print and broadcast exposures? Or, a public relations initiative that delivers results far beyond simple publicity tactics.
added on 30.03.2016. 08:00 in Business and Finance

How to Handle 12 Big Issues for Small Businesses : How to Handle 12 Big Issues for Small Businesses By: Diana Barnum Some day-to-day work issues can turn into big headaches for small businesses. For example, not having enough help during a busy season or new promotion can hurt production, sales and customer relations in the fulfillment of orders and customer service.
added on 13.04.2016. 22:00 in Business and Finance

How to Enhance Sales with Ebooks : How to Enhance Sales with Ebooks By: Diana Barnum Are people interested in ebooks? And if so, what are the best ways to sell them? The following statistics reported by the Open eBook Forum, a non-profit organization for the electronic book publishing industry, definitely show an interest in ebooks. Note the Forum boasts members like Microsoft Corporation, Adobe Systems, McGraw-Hill, Random House, Simon & Schuster and other top companies.
added on 14.04.2016. 23:00 in Business and Finance

Classified Ads - What Works & What Doesn't : Classified Ads - What Works & What Doesn't By: Diana Barnum Do classified ads really work? Should you include an email address or fax number in them? How about a call to action? Questions like these are often brought to the attention of OhioHelp.net, an Ohio-based company specializing in helping businesses worldwide with their marketing, public relations and freelance writing services.
added on 15.04.2016. 00:00 in Business and Finance

Monday Morning Mindfulness 08/23/2004 : Monday Morning Mindfulness 08/23/2004 By: Sandra Schrift Welcome to Monday Morning Mindfulness ..
added on 21.04.2016. 06:00 in Business and Finance

A PR Question For Chinese Managers : A PR Question For Chinese Managers By: Robert A. Kelly As the practice of public relations in China continues to mature, it seems appropriate to ask whether Chinese business managers - tutored as they have been by European, North American and other PR specialists - continue to apply major public relations emphasis to print and broadcast communications tactics.
added on 30.04.2016. 15:00 in Business and Finance

Tips to Energize Your Presentations : Tips to Energize Your Presentations By: Sandra Schrift "There can be no knowledge without emotion. We may be aware of a truth, yet until we have felt its force, it is not ours.
added on 01.05.2016. 16:00 in Business and Finance

Comprehending a Credit Report : Comprehending a Credit Report By: Melanie Cossey Obtaining a credit report is an excellent way to begin taking control of your financial future. It's recommended that you review your credit report once a year, not only to be aware of your standing with creditors but to also keep abreast of errors and fraud.
added on 05.05.2016. 20:00 in Business and Finance

Right PR Focus A Powerful Advantage : Right PR Focus A Powerful Advantage By: Robert A. Kelly Powerful is a strong word.
added on 21.05.2016. 12:00 in Business and Finance

Making Outsized Returns in the Stock Market - Using the Dow Theory : Making Outsized Returns in the Stock Market - Using the Dow Theory By: Henry To, CFA The Dow Theory Charles H. Dow Robert Rhea E.
added on 22.05.2016. 13:00 in Business and Finance

Asking For Proof in the Economic Pudding : Asking For Proof in the Economic Pudding By: Donald R. Carroll III There are no stupid questions, only stupid people.
added on 27.05.2016. 18:00 in Business and Finance

How to Keep PR Working for You : How to Keep PR Working for You By: Robert A. Kelly Managers in the non-profit, association and business worlds need to persuade outside audiences with the greatest impact on their operations to their way of thinking.
added on 13.06.2016. 11:00 in Business and Finance

Ethics In The Workplace : Ethics In The Workplace By: Myron Curry Workplace Ethics is a subject that we have all heard of. In fact, the subject of Ethics in general is something that most people are familiar with.
added on 24.06.2016. 22:00 in Business and Finance

Gaining Free Publicity Through Press Releases : Gaining Free Publicity Through Press Releases By: Kathleen Gage One of the greatest ways to promote your product or service is with publicity. Many people have little, if any, understanding of how to go about securing publicity, never mind free publicity.
added on 28.06.2016. 02:00 in Business and Finance

Rethinking the CEO-Chairman Split : Rethinking the CEO-Chairman Split By: Jessica Klein Traditionally, in American businesses, the same person occupies the role of chairman of the board and chief executive officer, though this is gradually shifting to the European model. In most European, British, and Canadian businesses, the roles are usually split, in an effort to ensure better governance of the company, and in turn bring higher returns to investors.
added on 01.07.2016. 05:00 in Business and Finance

Five "How to be a Better Speaker" Articles : Five "How to be a Better Speaker" Articles By: Sandra Schrift One: How to Create Sizzling Speech and Book Titles Description: Create titles that focus on what most people want all the time. Example "How to Win Friends and Influence People.
added on 24.07.2016. 04:00 in Business and Finance

How PR Helps Fiercely Competitive Managers : How PR Helps Fiercely Competitive Managers By: Robert A. Kelly Fiercely combative business, non-profit and association managers use every PR weapon they can lay their hands on.
added on 05.08.2016. 16:00 in Business and Finance

Monday Morning Mindfulness : Monday Morning Mindfulness By: Sandra SchriftLearn more about these topics by subscribing to "Monday Morning Mindfulness" at http://www.schrift.
added on 18.08.2016. 05:00 in Business and Finance

A PR Surprise for Managers : A PR Surprise for Managers By: Robert A. KellyFor those business, non-profit and association managers committed to PR tactics like radio and newspaper plugs, it can come as a surprise to discover where public relations value REALLY lies.
added on 21.08.2016. 08:00 in Business and Finance

The Worst PR Mistakes : The Worst PR Mistakes By: Robert A. KellyFor a business, non-profit or association manager, they could be fatal, coming as they do in four bitter flavors.
added on 06.09.2016. 00:00 in Business and Finance

PR That Entrepreneurs Often Overlook : PR That Entrepreneurs Often Overlook By: Robert A. KellyIf that sounds like you, here's what you may be missing once the new enterprise is launched Public relations that really does something about the behaviors of those key outside audiences that most affect your new enterprise.
added on 15.09.2016. 09:00 in Business and Finance

A Short Guide to Effective Public Speaking : A Short Guide to Effective Public Speaking By: Stephen D. BoydDelivering an effective presentation to 20 or to 200 people is difficult.
added on 18.09.2016. 12:00 in Business and Finance

Your Organization: What Role PR? : Your Organization: What Role PR? By: Robert A. KellyAs a manager, does your current business, non-profit or association public relations effort concern itself primarily with radio and newspaper publicity? Or does it concentrate on a specialty area like financial communications or trade relations? Or, possibly, it deals each day with sales support or government affairs? Actually, maybe your PR effort should concentrate on delivering what you really need? For example, PR that really does something positive about the behaviors of those outside audiences that most affect your organization? PR that uses its fundamental premise to deliver external stakeholder behavior change - the kind that leads directly to achieving your managerial objectives? And PR that persuades those important outside folks to your way of thinking, then moves them to take actions that help your department, division or subsidiary succeed? What fundamental PR premise are we suggesting as your new action blueprint? People act on their own perception of the facts before them, which leads to predictable behaviors about which something can be done.
added on 03.10.2016. 03:00 in Business and Finance

Why Americans Find Predatory Lending Offensive : Why Americans Find Predatory Lending Offensive By: Timothy Blake"Menis - the author translates as "indignant rage" - It is the kind of rage arising from social betrayal that impairs a person's dignity through violation of "what's right." (p21), Achilles In Viet Nam - Combat Trauma and the Undoing of Character, Jonathan Shay, M.
added on 11.10.2016. 11:00 in Business and Finance

PR: What's the Point? : PR: What's the Point? By: Robert A. KellyHere's the point: people act on their own perception of the facts before them, which leads to predictable behaviors about which something can be done.
added on 20.10.2016. 20:00 in Business and Finance

Why PR is a Vital Force : Why PR is a Vital Force By: Robert A. KellyBecause it can alter individual perception and lead to changed behaviors.
added on 15.11.2016. 22:00 in Business and Finance

12 Ways to be a Confident Public Speaker : 12 Ways to be a Confident Public Speaker By: Sandra SchriftSpeak from your heart. If you believe in what you say, than others need to hear it.
added on 16.11.2016. 23:00 in Business and Finance

What Many PR Users Ignore : What Many PR Users Ignore By: Robert A. KellySimply that the behaviors of their most important outside audiences rank pretty low on their list of things to worry about.
added on 02.12.2016. 15:00 in Business and Finance

PR Essential to your Success : PR Essential to your Success By: Robert A. KellyWhether you are a business, non-profit or association manager, your success will depend, to a large degree, on how well you positively impact the behaviors of those outside audiences that most affect your operation.
added on 14.12.2016. 03:00 in Business and Finance

Managers: Why PR is SO Key : Managers: Why PR is SO Key By: Robert A. KellyWhen outside audiences important to your operation do not understand what you are all about or, worse, harbor misconceptions, inaccuracies, untruths and false assumptions about you, you are likely to suffer negative, key audience behaviors that can prevent you from achieving your operating objectives.
added on 06.02.2016. 09:00 in Business and Finance

Top 7 Steps to Better Public Speaking : Top 7 Steps to Better Public Speaking By: Sandra SchriftWhether you want to be a part time, full time or BIG time speaker you must speak, speak, speak. At first, deliver 25-30 minute free talks to service clubs and community organizations.
added on 08.02.2016. 11:00 in Business and Finance

The Cost of Going Public in the United States : The Cost of Going Public in the United States By: William CateThe following data is taken from "Going Public" by James B. Arkebauer (1994) and the IPO cost website at: http://www.
added on 14.02.2016. 17:00 in Business and Finance

Why Small- and Medium-Sized Businesses Should : Why Small- and Medium-Sized Businesses Should By: Kathrin KoehlerAs the owner or an employee of a small- to medium-sized business, you might have never thought about media monitoring. Maybe you are not even sure what exactly is meant by this and have thus ignored it so far.
added on 23.02.2016. 02:00 in Business and Finance

How to Walk the Floor and Talk to Customers : How to Walk the Floor and Talk to Customers By: John Stanley This may seem a strange topic to introduce. Yet, it is the most under-used skill by many retail managers, but one of the most important roles in their supervision.
added on 30.04.2016. 21:00 in Business and Finance

Halliburton Under Fire : Halliburton Under Fire By: Kirt Hill The shareholders of Halliburton are trying to stop state-sponsored terrorism, using the same economic leverage that was effective against South African racism in the 1970's. Back then, shareholders used corporate resolutions to stop companies from doing business in South Africa.
added on 27.05.2016. 00:00 in Business and Finance

How Real PR Works : How Real PR Works By: Robert A. Kelly For some, public relations works well when their news release or special event winds up in the newspaper or on the radio.
added on 10.06.2016. 14:00 in Business and Finance

Businesses Should Specialise Not Generalise : Businesses Should Specialise Not Generalise By: Andy George In the 1980s it was the fashion for businesses to be diverse and to offer a variety of service. This strategy was found to be wanting in the 1990s when many businesses decided to stick to the core businesses they know best and to dispose of non-core businesses.
added on 04.07.2016. 14:00 in Business and Finance

What is SMS? : What is SMS? By: S. Housley What is SMS? SMS, also known as short messaging service, is the rage in Europe and parts of Asia.
added on 29.07.2016. 15:00 in Business and Finance

The Missing Link in Presentation Skills Training : The Missing Link in Presentation Skills Training By: Melissa Mayers Lewis Imagine you are the most amazing figure skater who ever lived. When rehearsing in a peaceful, empty rink, you demonstrate the ultimate in athleticism and artistry.
added on 29.08.2016. 22:00 in Business and Finance

Minding Your Own Business : Minding Your Own Business By: Colin Ong TS Think you have gone as far as you can in your present job? Instead of looking around for a similar position in another company, you may want to strike out on your own as a consultant. With a greater acceptance of telecommuting and companies outsourcing a number of their functions, individuals may want to consider being an independent consultant.
added on 26.01.2015. 01:00 in Business and Finance

The Top 10 Priorities That Guard Your Five-Star Reputation : The Top 10 Priorities That Guard Your Five-Star Reputation By: Gala Gorman Making money doesn't make your reputation..
added on 27.01.2015. 02:00 in Business and Finance

Growing Your Meetings In CyberSpace : Growing Your Meetings In CyberSpace By: Philippa Gamse As increasing numbers of people search for information on the Internet, it becomes more imperative to have a compelling Website to promote and support your meetings. Here is my list of "The Seven Most Important Things You can do Online": 1.
added on 16.02.2015. 22:00 in Business and Finance

Managers Need Basic PR : Managers Need Basic PR By: Robert A. Kelly True, because department, division or subsidiary managers for a business, non-profit or association really DO need a dynamic yet workable blueprint for reaching those key outside groups of people who have a big say about how successful those managers are going to be.
added on 07.03.2015. 18:00 in Business and Finance

Managers Who Spend PR $$ Wisely : Managers Who Spend PR $$ Wisely By: Robert A. Kelly If you are a department, division or subsidiary manager, your budget is a precious possession whether you work for a business, a non-profit or an association.
added on 23.03.2015. 10:00 in Business and Finance

Managerial Survival Key : Managerial Survival Key By: Robert A. Kelly For business, non-profit or association managers like yourself, survival pretty much depends on whether you achieve, or fail to achieve your department, division or subsidiary objectives.
added on 28.03.2015. 15:00 in Business and Finance

A Career with the FBI : A Career with the FBI By: Diana Clarke Do you have what it takes to become an FBI special agent? Do you have a sincere desire to enforce federal laws and investigate crimes? This job requires hard work and can often times be dangerous and stressful. You'll undoubtedly be in close contact with crimminals and victims of crime.
added on 31.03.2015. 18:00 in Business and Finance