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100 item(s) tagged with; releases.

Easy to be Foolish About PR : Easy to be Foolish About PR By: Robert A. Kelly In fact, here are three really foolish goofs made by too many business, non-profit and association managers.
added on 11.02.2015. 17:00 in Business and Finance

PR Power: How To Wrire A Killer Press Release : PR Power: How To Wrire A Killer Press Release By: Amber McNaught I'm what we in the business (the "business" being journalism) call a poacher turned gamekeeper - that is, a journalist turned press officer. As a reporter I spent a huge part of my day sifting through a slush pile of press releases, all sent out by eager business owners desperate to get some publicity for their latest project.
added on 17.03.2015. 04:00 in Business and Finance

The Myth of Rankings - Beyond Search Engine Optimization : The Myth of Rankings - Beyond Search Engine Optimization By: Scott Buresh What follows is a condensed version of a conversation that happens all too frequently when I am approached by a prospect interested in search engine optimization (SEO): Prospect: We need our website optimized, because we aren't showing up for any searches. Me: What searches have you tried? Prospect: We don't show up for ANYTHING.
added on 30.03.2015. 17:00 in Business and Finance

Publicity Performance Not Enough? : Publicity Performance Not Enough? By: Robert A. Kelly Even after a nice piece in a national publication, or a stint on a popular talk show, do you still have a feeling that your public relations dollar could be better spent? As a business, non-profit or association manager, do questions like that linger in your mind? Because if they do, you may be coming down with a real case of "I want my PR money's worth!" If that's how you feel, I'd guess that you're probably doing very little that's positive about the behaviors of those important outside audiences of yours that most affect your operation.
added on 15.07.2015. 04:00 in Business and Finance

Take the High Ground With Quality PR : Take the High Ground With Quality PR By: Robert A. Kelly Quality public relations does something positive for business, non-profit and association managers about the behaviors of the key external "publics" that most affect their operations.
added on 18.10.2015. 03:00 in Business and Finance

PR and the Small Matter of Results : PR and the Small Matter of Results By: Robert A. Kelly As a business, non-profit and association manager, how satisfied are you when the public relations people assigned to your unit spend the bulk of their time on someone's favorite special event, brochures, press releases and talk-show mentions? Especially when you'd rather have a public relations effort that creates the kind of key stakeholder behavior change that leads directly to achieving your managerial objectives? You know, PR that does something positive about the important outside audiences whose behaviors most affect your operation.
added on 31.10.2015. 16:00 in Business and Finance

Why Not Juice-Up Your PR? : Why Not Juice-Up Your PR? By: Robert A. Kelly Say, from tactics like special events, brochures and press releases to a public relations effort more in keeping with the challenges you face as a business, non-profit or association manager? I speak of public relations that alters individual perception and leads to changed behaviors among those key outside audiences of yours.
added on 16.12.2015. 14:00 in Business and Finance

How PR Makes a Manager's Life Easier : How PR Makes a Manager's Life Easier By: Robert A. Kelly Things are pleasant for many business, non-profit or association managers when their public relations people deliver newspaper and talk show mentions, informative brochures and videos, and special events that attract a lot of people.
added on 14.01.2016. 19:00 in Business and Finance

Why Good PR Warrants Your Attention : Why Good PR Warrants Your Attention By: Robert A. Kelly Because good public relations can alter individual perception and lead to changed behaviors among key outside audiences.
added on 03.03.2016. 19:00 in Business and Finance

Small Business Owner's Note: MSN Releases It's Own Search Engine : Small Business Owner's Note: MSN Releases It's Own Search Engine By: Karyn Greenstreet Several months ago, MSN began to beta-test its own search engine. Previously, MSN had been using search results from Yahoo.
added on 23.06.2016. 11:00 in Business and Finance

Compensation Resources, Inc. Releases Its 2004 Year-End Compensation Survey : Compensation Resources, Inc. Releases Its 2004 Year-End Compensation Survey By: Paul R.
added on 01.09.2016. 09:00 in Business and Finance

Compensation Resources, Inc. Releases Its 2004 Turnover Survey : Compensation Resources, Inc. Releases Its 2004 Turnover Survey By: Paul R.
added on 02.09.2016. 10:00 in Business and Finance

Compensation Resources, Inc. Releases Its 2003-2004 College Graduate Salary Survey : Compensation Resources, Inc. Releases Its 2003-2004 College Graduate Salary Survey By: Paul R.
added on 03.09.2016. 11:00 in Business and Finance

10 Ways You're Ruining Your Chances Of Getting Free Publicity Without Even Knowing It : 10 Ways You're Ruining Your Chances Of Getting Free Publicity Without Even Knowing It By: Paul Hartunian There's more than a few ways to get your name in the news. Extravagant claims, incredible altruism, unique twists on old themes.
added on 11.10.2016. 01:00 in Business and Finance

How To Get Online Press Releases On Your Stocks Before Others Hear About Them : How To Get Online Press Releases On Your Stocks Before Others Hear About Them By: Bill Peifer It is a fact of life that press releases influence the current price of a stock. People react emotionally and buy stocks on good press releases, and sell stocks on bad ones, regardless of the validity of the press release.
added on 08.11.2016. 05:00 in Business and Finance

A Blueprint for Managing your PR : A Blueprint for Managing your PR By: Robert A. Kelly OK, as a manager, your goal is to show a profit for your business unit, or meet certain expectations of your association membership, or achieve your non-profit's operating objective.
added on 16.12.2016. 19:00 in Business and Finance

Add Some Firepower to your PR : Add Some Firepower to your PR By: Robert A. Kelly Sure, as tactics usually presented to business, non-profit and association managers, special events, brochures and news releases are fine.
added on 30.12.2016. 09:00 in Business and Finance

Inoculate Yourself Against Bad PR : Inoculate Yourself Against Bad PR By: Robert A. Kelly What is bad PR? Well, if you're a business, non-profit or association manager, bad PR does nothing positive about the behaviors of those important outside audiences of yours that most affect your operation.
added on 27.02.2014. 20:00 in Business and Finance

Imagine PR Like This Helping You : Imagine PR Like This Helping You By: Robert A. Kelly As the kids say, how cool is this? You're a business, non-profit or association manager and, finally, you decide to do something positive about the behaviors of those important outside audiences of yours - behaviors that MOST affect your operation.
added on 30.03.2014. 03:00 in Business and Finance

This is the Power of PR : This is the Power of PR By: Robert A. Kelly The power of public relations is its ability to alter individual perception, resulting in changed behaviors that lead directly to your organization's success.
added on 04.05.2014. 14:00 in Business and Finance

Attention PR Shoppers! : Attention PR Shoppers! By: Robert A. Kelly As a business, non-profit or association manager, what do you want? Publicity that delivers newspaper and talk show mentions, or behavior change among your key outside audiences that leads directly to achieving your managerial objectives? Special events that attract a lot of people, or public relations that persuades your most important outside audiences to your way of thinking, then moves them to take actions that help your department, division or subsidiary succeed? Zippy brochures and videos, or a way for you to do something positive about the behaviors of those external audiences of yours that MOST affect your organization? What I believe you need to know about PR are two realities: 1) The right PR really CAN alter individual perception and lead to changed behaviors that help you succeed, and 2), your public relations effort must involve more than special events, brochures and news releases if you really want to get your money's worth, The underlying truth about PR goes this way: people act on their own perception of the facts before them, which leads to predictable behaviors about which something can be done.
added on 31.05.2014. 17:00 in Business and Finance

Same Old, Same Old PR Still Tops : Same Old, Same Old PR Still Tops By: Robert A. Kelly Like human nature over time, the power of good public relations remains the same.
added on 16.06.2014. 09:00 in Business and Finance

If I Were Coaching You : If I Were Coaching You By: Robert A. Kelly If I were coaching you as a business, non-profit or association manager on how to get the biggest bang for your public relations dollar, I would sum it up for you this way.
added on 14.07.2014. 13:00 in Business and Finance

Gaining Free Publicity Through Press Releases : Gaining Free Publicity Through Press Releases By: Kathleen Gage One of the greatest ways to promote your product or service is with publicity. Many people have little, if any, understanding of how to go about securing publicity, never mind free publicity.
added on 28.06.2016. 02:00 in Business and Finance

Why News Releases Fail : Why News Releases Fail By: Paul Krupin Sorry about my otaku with this issue (otaku = more than a hobby, a little less than an obsession). Many of you may know me, since I run Imediafax, the Internet to Media Fax Service.
added on 26.07.2016. 06:00 in Business and Finance

How Managers Hit PR Paydirt : How Managers Hit PR Paydirt By: Robert A. Kelly As a business, non-profit or association manager, you'll know it's PR paydirt when you're able to persuade your key external stakeholders to your way of thinking, then move them to take actions that lead to your department, division or subsidiary's success.
added on 14.04.2015. 08:00 in Business and Finance

Don't Put Up With "Junk PR" : Don't Put Up With "Junk PR" By: Robert A. Kelly Please feel free to publish this article and resource box in your ezine, newsletter, offline publication or website.
added on 31.07.2015. 20:00 in Business and Finance

Get PR Off the Bench : Get PR Off the Bench By: Robert A. Kelly Please feel free to publish this article and resource box in your ezine, newsletter, offline publication or website.
added on 02.08.2015. 22:00 in Business and Finance

Online Promotion Beats Traditional Ten-One : ine Promotion Beats Traditional Ten-One By: Judy Cullins While traditional marketing can work for the book author or publisher, the return is dim for the huge effort it takes. You must promote 90% of the time to even get a milligram of attention.
added on 25.01.2016. 06:00 in Business and Finance

How to write more powerfully for PR, offline and online : Years ago when my Dad owned a group of local newspapers I spent my school and college vacations working in the editorial office. We used to amuse ourselves over our sandwiches at lunchtime looking through and trashing the endless press releases that would arrive in the mail each day, all beautifully produced with glossy photographs (this was in pre-internet days).
added on 30.01.2014. 16:00 in Business and Finance

How to write powerful newsletters, offline and online : The theory of writing for newsletters is very similar to that of writing for press releases and other media work, but with newsletters there is one crucial difference. Whereas with an external publication you're quality-controlled by someone outside your organization (the publication's editor) who is therefore independent and autonomous, the equivalent person connected with an internally produced newsletter is either you, or someone else who gets paid by your organization.
added on 31.01.2014. 17:00 in Business and Finance

How to Get Radio Interviews to Promote Your Service : How to Get Radio Interviews By Mike MooreOf all the marketing methods I employ to get the word out about my speaking service and my information products the method I enjoy most involves being interviewed on radio stations throughout North America. The reason they are so enjoyable? They can be done from home over the phone while sitting having coffee in your pajamas.
added on 24.03.2014. 21:00 in Business and Finance

3 Strategies to Market Your Business Even When There's No Money : Many small and home based businesses know they need to market and yet, have little or no money to do so. Sadly, many use this as a reason not to market.
added on 14.04.2014. 18:00 in Business and Finance

What You Don't Know About PR Can Hurt You : Please feel free to publish this article and resource box in your ezine, newsletter, offline publication or website. A copy would be appreciated at bobkelly@TNI.
added on 05.05.2014. 15:00 in Business and Finance

Could You Be Setting Your Business Plan Up For Failure? : COULD YOU BE SETTING YOUR BUSINESS PLAN UP FOR FAILURE?"It's unlikely a business plan by itself will bring funding in the door, unless it is part of an overall marketing strategy."David E.
added on 26.09.2014. 15:00 in Business and Finance

Don't Get Caught With Your PR Down! : Please feel free to publish this article and resource box in your ezine, newsletter, offline publication or website. A copy would be appreciated at bobkelly@TNI.
added on 02.10.2014. 21:00 in Business and Finance

PR: Your 500 Pound Gorilla : Please feel free to publish this article and resource box in your ezine, newsletter, offline publication or website. A copy would be appreciated at bobkelly@TNI.
added on 06.11.2014. 08:00 in Business and Finance

Is This the PR You Thought You Were Getting? : You know, where you do something positive about the behaviors of those outside audiences that MOST affect your organization? And where you do so by persuading those important external folks to your way of thinking, then move them to take actions that help your department, division or subsidiary succeed?Yes, that's right, it's where you use the fundamental premise of public relations to produce external stakeholder behavior change - the kind that leads directly to achieving your managerial objectives.What it boils down to is (1) your public relations effort must involve more than special events, brochures and news releases if you really want to get your money's worth, and(2), the right PR really CAN alter individual perception and lead to changed behaviors that help you succeed!You can do it when you bring that fundamental premise of PR mentioned above, into play.
added on 03.12.2014. 11:00 in Business and Finance

Maybe the Strongest PR on Planet Earth? : Please feel free to publish this article and resource box in your ezine, newsletter, offline publication or website. A copy would be appreciated at bobkelly@TNI.
added on 13.03.2016. 15:00 in Business and Finance

Public Relations' 8 Fix Factors : Please feel free to publish this article and resource box in your ezine, newsletter, offline publication or website. A copy would be appreciated at bobkelly@TNI.
added on 11.01.2016. 07:00 in Business and Finance

Home Based Businesses are not just for mommies anymore...time to tap into a growing trend. Mommies move over...the seniors are here! : Many people hold the misconception that a home based business is only for women taking care of small children. WRONG! As a result of the corporate and private employment world's covert adherence to age discrimination when hiring those over 50, the home based business opportunity market has seen a meteoric rise in popularity.
added on 28.01.2016. 00:00 in Business and Finance

Managers: Can We Agree on This? : Please feel free to publish this article and resource box in your ezine, newsletter, offline publication or website. A copy would be appreciated at bobkelly@TNI.
added on 28.03.2016. 12:00 in Business and Finance

How About MANAGING Your Own PR? : Please feel free to publish this article and resource box in your ezine, newsletter, offline publication or website. A copy would be appreciated at bobkelly@TNI.
added on 25.09.2015. 04:00 in Business and Finance

Don't Put Up With "Junk PR" : Please feel free to publish this article and resource box in your ezine, newsletter, offline publication or website. A copy would be appreciated at bobkelly@TNI.
added on 30.09.2015. 09:00 in Business and Finance

Public Relations Mixup? : Please feel free to publish this article and resource box in your ezine, newsletter, offline publication or website. A copy would be appreciated at bobkelly@TNI.
added on 04.10.2015. 13:00 in Business and Finance

Understanding Niche Publicity : Everyone keeps their radio tuned to station WIIFM - What's In It For Me. This fact and its implications hold a valuable secret for multiplying publicity opportunities.
added on 31.03.2016. 23:00 in Business and Finance

THE PRESS RELEASE: WHAT TO DO TO ATTRACT THE MEDIA! : THE PRESS RELEASE: WHAT TO DO TO ATTRACT THE MEDIA!By Charlene RashkowCopyright2002As many of your already know, promoting and marketing your business in as many creative ways as possible is crucial to the success of your venture. But finding ways to get noticed presents a major challenge for most entrepreneurs.
added on 09.11.2016. 06:00 in Business and Finance

Is Your Public Relations Investment Paying Off? : You'll never know unless you set the right kind of goal at the beginning - a goal against which progress can be measured, and a goal that flows directly from public relations strategies and tactics like those discussed below. In my opinion, you must keep your eye on the end-game because the reason we do public relations in the first placeis to change the behaviors of certain groups of people important to the success of our organization.
added on 16.09.2014. 05:00 in Business and Finance

Publicity Campaigns: How Many Hours.How Many Months? : When it comes to generating publicity for a product, business or website,one of the hardest decisions entrepreneurs have to make is whether to launchthe campaign themselves. What makes it tough is trying to determine theamount of time it might take to launch and maintain a successful publicitycampaign.
added on 12.02.2016. 10:00 in Business and Finance

Public Relations A Free Lunch? : Seems like everyone is looking for the proverbial free lunch these days, particularly when it comes to marketing communications. Well, I hate to burst anyone's bubble, but there's no such thing.
added on 22.11.2016. 05:00 in Business and Finance

10 Easy Ways To Promote Your Website For Cheap Or Free : Please consider this article for your website or newsletter - printed or virtual. Permission to reprint if byline stays intact and links are activated on the Internet.
added on 26.07.2014. 01:00 in Business and Finance

5 Successful Marketing Tips : 5 Successful Marketing TipsIf you are seeking ways to market your site, but aren't certain about how to do so with little or no money, then here are a few tips that you may find quite valuable in spreading news about your organization. An excellent way to relay news about your Website or organization is to:1.
added on 04.01.2016. 19:00 in Business and Finance

Do-it-Yourself News Releases for Small Business : How do you create some serious buzz about your online or offline company on zero budget? That's what Celina wanted to know. She's the owner of a website that specializes in desktop publishing and site design.
added on 10.01.2016. 06:00 in Business and Finance

Marketing Tips 5 : Typical methods of advertising-newspapers, radio and television are effective if used properly, but there are other, less expensive ways to get your company's name out.Local or cable television is an inexpensive alternative to the traditional forms of advertising.
added on 05.04.2016. 20:00 in Business and Finance

Marketing Tips 2 : This month we will deal with the issue "How Can I Get Name Recognition". Some of the ways in which to get your "name out there" are to call your local television and radio stations, and ascertain whether there is a medium you can get your name in.
added on 17.04.2016. 08:00 in Business and Finance

Book Marketing 101 for Self Published Authors : Self Publishing Book Marketing 101No matter what any POD publisher or marketing company tells you (even the traditional publishing houses) you, the author, are almost 100% the reason your book will sell. It is your belief, excitement, enthusiasm, and energy that will get a reader excited about buying your book.
added on 26.09.2015. 05:00 in Business and Finance

10 steps to promote your small business : Ten steps to promote your small businessAre you a small business or start up? Do you sometimes feel invisible? Here are ten low cost marketing ideas guaranteed to boost your profile. 1) Word of mouth is the most cost-effective, powerful form of promotion.
added on 14.04.2016. 13:00 in Business and Finance

PR's Only True Measure : PR's Only True Measure By: Robert A. Kelly Sure, you could measure the rather narrow results achieved by tactical subsets of your public relations program like special events, brochures, broadcast plugs or press releases.
added on 27.10.2016. 17:00 in Business and Finance

Managers: Yes, You DO Need Public Relations! : Managers: Yes, You DO Need Public Relations! By: Robert A. Kelly Why? Because sooner or later, virtually all business, non-profit and association managers must alter individual perception leading to changed behaviors among their most important outside audiences.
added on 29.10.2016. 19:00 in Business and Finance

Managers: Should Your PR Budget Stress Tactics or Strategy? : Managers: Should Your PR Budget Stress Tactics or Strategy? By: Robert A. Kelly If public relations tactics like special events, brochures, broadcast plugs and press releases dominate your answer, you're missing the best PR has to offer.
added on 24.11.2016. 21:00 in Business and Finance

Maybe You SHOULD Worry About Your PR! : Maybe You SHOULD Worry About Your PR! By: Robert A. Kelly Especially if your public relations budget is all about tactics like brochures, special events, talking to reporters and press releases.
added on 30.11.2016. 03:00 in Business and Finance

What Are We Teaching PR Students? : What Are We Teaching PR Students? By: Robert A. Kelly How to do brochures, throw parties, talk to reporters and write press releases? Or, are we teaching them what PR's fundamental premise says we should be teaching them? In so many words, whether they go to work for a business, non-profit, government agency or association, students will soon discover that people act on their own perception of the facts before them, which leads to predictable behaviors about which something can be done.
added on 12.12.2016. 15:00 in Business and Finance

Software Promotion : Software Promotion By: Sharon Housley Software Announce Creating amazing software is only half the battle. Telling the world about your software is the other half.
added on 18.12.2016. 21:00 in Computers and The Internet

Internet : A Medium or a Message : rnet : A Medium or a Message By: Sam Vaknin, Ph. D.
added on 13.06.2014. 06:00 in Computers and The Internet

Creating news releases : easy and free publicity for your business : *Article Use Guidelines*Use in opt-in publications, or on Web sites, but please includethe resource box. Please send me a copy, if possible.
added on 11.10.2014. 06:00 in Marketing

A NEWS RELEASE IS NOT AN AD : A NEWS RELEASE IS NOT AN ADCopyright (c) 2003 by Angela Booth You sent out a news release. Then a newspaper or a magazine (orboth, oh happy day) published an article about you based on therelease.
added on 24.02.2016. 22:00 in Marketing

Press Releases for Every Occasion : Press Releases for Every Occasion By: Bill Stoller To many marketers, the press release is something of a "one size fits all" proposition. You want to get media coverage, you knock out a press release, send it to some journalists and sit back and wait.
added on 30.03.2016. 08:00 in Marketing

Web Site Promotion - Getting Publicity : Web Site Promotion - Getting PublicityPublicity, if handled properly, can get your web site the kind of promotion that cannot be bought, or at least not afforded. As a marketer, that is always the goal of my publicity and PR efforts.
added on 27.04.2016. 12:00 in Marketing

Press Releases : Anyone Else Want A #1 Ranking ? : Press Releases: Anyone Else Want A #1 Ranking? By Jessica Dolce As you may know, press releases are a great way to get the word out about your business. If done properly, your website can get fr-ee publicity and exposure by the media which can lead to alot of traffic and sales.
added on 17.06.2016. 15:00 in Marketing

35 Quick Tips for Writing A Press Release : 35 Quick Tips for Writing A Press ReleaseLayout1. 1-2 pages in length.
added on 28.06.2016. 02:00 in Marketing

Generating Publicity with Letters to the Editor : Publicity is a very different beast than advertising. DEFINING THE DIFFERENCE BETWEEN PUBLICITY AND ADVERTISINGDictionary.
added on 23.10.2016. 23:00 in Marketing

PR Tips For Your Business: Should We Issue A Press Release? : PR Tips For Your Business: Should We Issue A Press Release? By: Jo Chipchase Question: Why should your business issue a press release? Answer: because you have something to say, you want to say it in public and a press release encourages the press to say it for you. And because you want to show your business in a favourable light from the outset and begin the longer-term process of building awareness and understanding of your product or service.
added on 21.03.2016. 05:00 in Marketing

PR Tips - Should We Issue a Press Release? : PR Tips - Should We Issue a Press Release? By: Jo Chipchase Question: Why should your business issue a press release? Answer: because you have something to say, you want to say it in public and a press release encourages the press to say it for you. And because you want to show your business in a favourable light from the outset and begin the longer-term process of building awareness and understanding of your product or service.
added on 17.05.2016. 14:00 in Marketing

Secrets to Writing Powerful Press Releases : Secrets to Writing Powerful Press Releases By: Ted Kushner Using press releases for marketing purposes has become increasingly popular lately. There has been an increase of firms springing up online offering optimized press release services for individuals or firms wanting to get the word out about their web sites, newsletters, products or services.
added on 26.05.2016. 23:00 in Marketing

The Press Pack Is Chasing You - Give Them Room : The Press Pack Is Chasing You - Give Them Room By: George Hopkin There's good news for public relations execs, marketing professionals and even one-man-band entrepreneurs: journalists are surfing your sites looking for news. It's true - while some PR people spend months trying to win over cynical reporters in order to wrangle a company profile or CEO interview (and get nowhere), an army of journalists are proactively hunting for facts, figures and interview candidates.
added on 13.06.2016. 17:00 in Marketing

Why Google Needs You Right Now : Why Google Needs You Right Now By: Ted Kushner Let me ask you a simple question . .
added on 24.08.2016. 17:00 in Marketing

Public Relations A Free Lunch? : Public Relations - A Free Lunch? By: Claire Cunningham Seems like everyone is looking for the proverbial free lunch these days, particularly when it comes to marketing communications. Well, I hate to burst anyone's bubble, but there's no such thing.
added on 14.02.2015. 20:00 in Marketing

Using the Media Effectively : Using the Media Effectively By: Susan Freidmann The media has the power to influence your tradeshow efforts whether it be in television, radio or print. Your job is to target your endeavors to create a positive company image and brand awareness of your products/services.
added on 02.03.2015. 13:00 in Marketing

Press Releases vs. Advertising Or How To Get Free Publicity for Your Business : Free publicity about your business is more valuable the paid advertising. How do you get free publicity? Use press releases.
added on 04.10.2015. 13:00 in Marketing

RELEASE RELEASE : Getting Your Press Release to the Media : Each day newspapers, TV, radio, and ezines hand out millions ofdollars in FREE publicity. If you have a good story or goodinformation to share, an editor somewhere will jump at the chanceto use your material.
added on 01.01.2016. 06:00 in Marketing

NEWS OR SNOOZE : Will Your Press Release be a Doosie or a Dud ? : A press release can be an effective weapon in the fight for mediaand public attention. In fact, many businesspeople don't eventhink twice before writing or ordering a press release, correctlyassuming that a release can provide the necessary publicity toboost sales.
added on 22.01.2016. 03:00 in Marketing

What Do I Need A Media Kit For ? : If you've ever wandered around a company's web page in search foran address to send a press release or article off to, chances areyou've stumbled across the elusive Media Kit link. "What's amedia kit?" you might ask.
added on 29.03.2016. 21:00 in Marketing

How To Jump Start ANY Business : How To Jump Start ANY Business By: Robert Vilardi Typically it is said that when you open up a new venture, it takes fro 2 to 5 years of steady growth before you can call it a success. All things considered, this is true and because it is true, it is all the more important to do everything correctly, right from the start! So here are 7 guidelines on engagement for every business entrepreneur.
added on 19.04.2016. 18:00 in Marketing

Media Kit: 25 Component Possibilities : Media Kit: 25 Component Possibilities By: Catherine Franz Media kits, virtual or print, include a combination of information whether created for electronic delivery or print. The number of components depends on the kit's focus and intention.
added on 20.04.2016. 19:00 in Marketing

"HUGE FREE Exposure With A Press Release! - Part 2" : Here is the basic format for a Press Release: (You can also receive it via email at:mailto:pr_sample@emailexchange. org )Subject of email should read: Press Release - [ Then Type Your Subject In Several Words or a Short Sentence ] [ For the BODY of your email message, write: ] FOR IMMEDIATE RELEASE CONTACT: Your Name Company Name Street Address City or Town, State, Zip USA or Your Country Phone: Fax: Email: URL: Short one sentence headline.
added on 21.05.2016. 02:00 in Marketing

How to write a press release : How to write a press release By: Martin Bailey A well structured press release in an excellent way of receiving free publicity for very little effort and cost. It is simply the process of writing a newsworthy story about your company, products or services in a reasonably standard format, and then distributing it in the correct way to relevant media contacts.
added on 23.02.2014. 16:00 in Marketing

PR Works! 15 Ways To Make Your Press Release Stand Out From the Crowd : PR Works! 15 Ways To Make Your Press Release Stand Out From the Crowd By: Julia Hyde Do editors of newspapers, magazines and online news sites really use press releases? Too right they do. In fact, the press release is one of the most effective forms of publicity.
added on 18.08.2014. 00:00 in Marketing

TRASH PROOF NEWS RELEASES : Would You Rather Be Rich or Famous? This is Not a Trick Question" by Mark Joyner"Champagne wishes and caviar dreams. .
added on 13.12.2014. 21:00 in Self Improvement and Motivation

Understanding the Different Methods of Offline Promotion : Understanding the Different Methods of Offline Promotion By: Stone Evans No business can survive the long run without some form of consistent advertising. As a result, most business owners will eventually consider using advertising to promote their business.
added on 22.12.2014. 06:00 in Marketing

Marketing Tips - Advertising : Marketing Tips - Advertising By: Sue and Chuck DeFiore Typical methods of advertising-newspapers, radio and television are effective if used properly, but there are other, less expensive ways to get your company's name out. Local or cable television is an inexpensive alternative to the traditional forms of advertising.
added on 05.03.2016. 07:00 in Marketing

How Can I Get Name Recognition? : How Can I Get Name Recognition? By: Sue and Chuck DeFiore Some of the ways in which to get your "name out there" are to call your local television and radio stations, and ascertain whether there is a medium you can get your name in. A very good source are public stations that hold auctions, at which you can donate your services.
added on 10.03.2016. 12:00 in Marketing

Press Releases Can Increase Search Engine Positioning : Press Releases Can Increase Search Engine Positioning By: Karon Thackston When you write a press release, what is your ultimate goal? No doubt, getting the information to as many publications and on as many Web sites as possible. The focus lies in moving outward .
added on 20.03.2016. 22:00 in Marketing

Don't Expect to Bump Oprah From A Magazine Cover : Don't Expect to Bump Oprah From A Magazine Cover By: Roman Pericon " I want a pony, a tree house and the fastest bike in the world. " " I want the G.
added on 18.08.2016. 05:00 in Marketing

Do-It-Yourself Public Relations : Do-It-Yourself Public Relations By: Bonnie Jo Davis "Advertising is what you pay for. Publicity is what you pray for.
added on 04.10.2016. 04:00 in Marketing

Online Promotion Beats Traditional Seven-One (Part 2) : Online Promotion Beats Traditional Seven-One (Part 2) By: Judy Cullins Online Marketing Can Produce 7 times your Profit in Just Five Months Now that you see the limitations of traditional book marketing, such as speaking to groups and press releases, you may be ready to increase your book sales seven fold by submitting how-to articles to online ezines where thousands a day will see your message and visit your book-selling site. Rather than a shot gun approach, I suggest you use this one favorite and highly successful Online marketing technique.
added on 02.01.2016. 22:00 in Marketing

Online Promotion Beats Traditional Seven-One (Part 1) : Online Promotion Beats Traditional Seven-One (Part 1) By: Judy Cullins While traditional marketing can work for the book author or publisher, the return is dim for the huge effort it takes. You must promote 90% of the time to even get a milligram of attention.
added on 03.01.2016. 23:00 in Marketing

Writing Suitable Copy for the Press : Writing Suitable Copy for the Press By: Carolyn Moncel Summer is finally here and school is out, but learning for the rest of us continues. Whether you're a seasoned PR professional working for a top agency, a novice just beginning a career, or a mid-level manager working in-house at a small business, the time comes when we all could use a refresher course in properly writing suitable copy for the press.
added on 15.01.2016. 11:00 in Marketing

Maximum Marketing - Minimum Budget : mum Marketing - Minimum Budget By: Bonnie Jo Davis Two years ago I started my small Virtual Assistant business with a non-existent marketing budget. I borrowed marketing books from the library, read countless articles on the Internet and joined a professional trade association of my peers.
added on 01.08.2016. 18:00 in Marketing

The Search Engine Optimization Game Is Getting Tricky : The Search Engine Optimization Game Is Getting Tricky By: Tom Worsley For more than 4 years now I have been modifying my http://www. kawarthapublishing.
added on 23.04.2015. 17:00 in Online Business

RSS is Not Only for Blogs : RSS is Not Only for Blogs By: Rok Hrastnik Contrary to popular opinion, RSS is not only good for delivering content from your blog, although blogs are what made RSS so popular. In fact, RSS can be used to deliver a great variety of content and content types.
added on 24.05.2015. 00:00 in Online Business