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30 item(s) tagged with; stakeholder.

Publicity Performance Not Enough? : Publicity Performance Not Enough? By: Robert A. Kelly Even after a nice piece in a national publication, or a stint on a popular talk show, do you still have a feeling that your public relations dollar could be better spent? As a business, non-profit or association manager, do questions like that linger in your mind? Because if they do, you may be coming down with a real case of "I want my PR money's worth!" If that's how you feel, I'd guess that you're probably doing very little that's positive about the behaviors of those important outside audiences of yours that most affect your operation.
added on 15.07.2015. 04:00 in Business and Finance

Which PR? Judge for Yourself : Which PR? Judge for Yourself By: Robert A. Kelly You are a senior business, non-profit or association manager.
added on 12.08.2015. 08:00 in Business and Finance

Just What Kind of PR Matters to You? : Just What Kind of PR Matters to You? By: Robert A. Kelly Parties, videos, booklets and column plugs? Or public relations that does something positive and directly about those important outside audiences of yours whose behaviors most affect your operation? How happy are you -- as a business, non-profit or association manager -- when you see your PR folks futzing around with special events, brochures, press releases and TV talk show mentions? Especially at a time when you probably need to create the kind of key stakeholder behavior change that leads directly to achieving your managerial objectives? What it comes down to is this: are you simply looking for publicity, or do you want public relations that really CAN change individual perception and lead to equally changed stakeholder behaviors that help you get your PR money's worth? If that sounds more like it, here's the roadmap for you: people act on their own perception of the facts before them, which leads to predictable behaviors about which something can be done.
added on 04.09.2015. 07:00 in Business and Finance

Take the High Ground With Quality PR : Take the High Ground With Quality PR By: Robert A. Kelly Quality public relations does something positive for business, non-profit and association managers about the behaviors of the key external "publics" that most affect their operations.
added on 18.10.2015. 03:00 in Business and Finance

PR and the Small Matter of Results : PR and the Small Matter of Results By: Robert A. Kelly As a business, non-profit and association manager, how satisfied are you when the public relations people assigned to your unit spend the bulk of their time on someone's favorite special event, brochures, press releases and talk-show mentions? Especially when you'd rather have a public relations effort that creates the kind of key stakeholder behavior change that leads directly to achieving your managerial objectives? You know, PR that does something positive about the important outside audiences whose behaviors most affect your operation.
added on 31.10.2015. 16:00 in Business and Finance

Inoculate Yourself Against Bad PR : Inoculate Yourself Against Bad PR By: Robert A. Kelly What is bad PR? Well, if you're a business, non-profit or association manager, bad PR does nothing positive about the behaviors of those important outside audiences of yours that most affect your operation.
added on 27.02.2014. 20:00 in Business and Finance

PR Where it Matters Most : PR Where it Matters Most By: Robert A. Kelly What's more crucial to the success of a business, non-profit or association than its most important outside audiences and stakeholders? Nothing.
added on 22.12.2014. 06:00 in Business and Finance

The Most Important PR In America : The Most Important PR In America By: Robert A. Kelly Just happens to be public relations activity that alters individual perceptions leading directly to changed behaviors.
added on 28.02.2016. 02:00 in Business and Finance

How to Keep PR Working for You : How to Keep PR Working for You By: Robert A. Kelly Managers in the non-profit, association and business worlds need to persuade outside audiences with the greatest impact on their operations to their way of thinking.
added on 13.06.2016. 11:00 in Business and Finance

A PR Surprise for Managers : A PR Surprise for Managers By: Robert A. KellyFor those business, non-profit and association managers committed to PR tactics like radio and newspaper plugs, it can come as a surprise to discover where public relations value REALLY lies.
added on 21.08.2016. 08:00 in Business and Finance

The Worst PR Mistakes : The Worst PR Mistakes By: Robert A. KellyFor a business, non-profit or association manager, they could be fatal, coming as they do in four bitter flavors.
added on 06.09.2016. 00:00 in Business and Finance

PR That Entrepreneurs Often Overlook : PR That Entrepreneurs Often Overlook By: Robert A. KellyIf that sounds like you, here's what you may be missing once the new enterprise is launched Public relations that really does something about the behaviors of those key outside audiences that most affect your new enterprise.
added on 15.09.2016. 09:00 in Business and Finance

PR: What's the Point? : PR: What's the Point? By: Robert A. KellyHere's the point: people act on their own perception of the facts before them, which leads to predictable behaviors about which something can be done.
added on 20.10.2016. 20:00 in Business and Finance

How Real PR Works : How Real PR Works By: Robert A. Kelly For some, public relations works well when their news release or special event winds up in the newspaper or on the radio.
added on 10.06.2016. 14:00 in Business and Finance

Don't Put Up With "Junk PR" : Don't Put Up With "Junk PR" By: Robert A. Kelly Please feel free to publish this article and resource box in your ezine, newsletter, offline publication or website.
added on 31.07.2015. 20:00 in Business and Finance

PR: Your 500 Pound Gorilla : Please feel free to publish this article and resource box in your ezine, newsletter, offline publication or website. A copy would be appreciated at bobkelly@TNI.
added on 06.11.2014. 08:00 in Business and Finance

PR: A Potent Force for Success : Please feel free to publish this article and resource box in your ezine, newsletter, offline publication or website. A copy would be appreciated at bobkelly@TNI.
added on 09.02.2016. 07:00 in Business and Finance

PR: Here's All You Need to Know : Please feel free to publish this article and resource box in your ezine, newsletter, offline publication or website. A copy would be appreciated at bobkelly@TNI.
added on 21.02.2016. 19:00 in Business and Finance

Managers: PR More Than Tix and Plugs? : Please feel free to publish this article and resource box in your ezine, newsletter, offline publication or website. A copy would be appreciated at bobkelly@TNI.
added on 03.02.2016. 06:00 in Business and Finance

PR: Focus on What Matters! : Please feel free to publish this article and resource box in your ezine, newsletter, offline publication or website. A copy would be appreciated at bobkelly@TNI.
added on 14.04.2016. 05:00 in Business and Finance

Managers: Paying for PR-Lite? : Please feel free to publish this article and resource box in your ezine, newsletter, offline publication or website. A copy would be appreciated at bobkelly@TNI.
added on 16.05.2016. 13:00 in Business and Finance

Give your stakeholders a raise – increase asset productivity! : You have pushed your cost cutting measures to the limit. Competitive pricing still keeps a full-court press on every move you make.
added on 01.08.2016. 18:00 in Business and Finance

Does the PR Blueprint Work? : Please feel free to publish this article and resource box in your ezine, newsletter, offline publication or website. A copy would be appreciated at bobkelly@TNI.
added on 13.02.2015. 19:00 in Business and Finance

Want PR's Full Value? : Please feel free to publish this article and resource box in your ezine, newsletter, offline publication or website. A copy would be appreciated at bobkelly@TNI.
added on 25.08.2015. 21:00 in Business and Finance

When Tactics Are Not Enough : Please feel free to publish this article and resource box in your ezine, newsletter, offline publication or website. A copy would be appreciated at bobkelly@TNI.
added on 31.08.2015. 03:00 in Business and Finance

PR: Let's Talk Fundamentals : Please feel free to publish this article and resource box in your ezine, newsletter, offline publication or website. A copy would be appreciated at bobkelly@TNI.
added on 07.09.2015. 10:00 in Business and Finance

Don't Put Up With "Junk PR" : Please feel free to publish this article and resource box in your ezine, newsletter, offline publication or website. A copy would be appreciated at bobkelly@TNI.
added on 30.09.2015. 09:00 in Business and Finance

Improve Your Business "RQ" for Improved Profits : How's Your Company "RQ"? (Reputation Quotient)Phil McCutchenMarketing Manager, VCG, Inc.In light of recent corporate scandals, from Enron and Global Crossing to those of once trustworthy mutual funds, is it any wonder that more people are asking, "Can I trust this company enough to do business with them?" But the trust issue isn't just relative to the buyers of your products and services, its vitally important to employees as well.
added on 05.11.2014. 07:00 in Business and Finance

Stakeholder Analysis and Stakeholder Management : Stakeholder Analysis and Stakeholder Management By: David Viney What is a Stakeholder? Try " define: Stakeholder " in Google and you will be surprised by the huge differences in the way this simple word is defined. It perhaps proves - in a way - just how confused people get about Stakeholder Management and how inconsistent the different approaches to it can be! My simple definition is " anyone affected by a decision and interested in its outcome " .
added on 14.07.2015. 03:00 in Computers and The Internet

Social Program : Management & Evaluation : NGO PROGRAM ACCOUNTABILITY INCREASING PARTICIPATION THROUGHACCOUNTABILITY AND SUSTAINABILITYTimothy Farrell, PHDfaroglobal, inc. Guatemala City, GuatemalaOctober 2001IntroductionNGO Program- and Project Accountability are acknowledged as being necessary - but often as an unavoidable burden - to NGO operations.
added on 11.03.2015. 22:00 in Self Improvement and Motivation