How To Retain More Of Your Visitors

Comments (20)

Did you know that most of your visitors probably never go beyond your homepage? And a lot of them leave within ten seconds of hitting your homepage, NEVER to return again?

These are wasted visitors, and you must do everything possible to reduce the waste, or you'll simply miss out on a great amount of profits.

Luckily, there are a couple of effective tactics you can employ to prevent visitors turning their backs on your site. I've outlined ten of them in this article. The basic strategy is two-fold: 1) Trying to keep people on your site 2) Getting them to subscribe to your mailing list.

Here we go:

1. Make it a priority to collect opt-in email addresses

Your number one marketing priority on the Web should be to build your opt-in mailing list. This is where most of your customers will come from. And best thing is, once they're on your list you can sell to them over and over. Include a subscription form for your ezine on EVERY page of your Web site (check out my own site for an example of this - pay attention to the left hand margin).

2. Put up testimonials

Put up a couple of shining testimonials right on your homepage. Interject your homepage copy with a couple of these testimonials. Add the names and email addresses of the persons who wrote the testimonial to boost credibility (ask them first though). Remember: NEVER fake a testimonial! Not only is it unethical, but it'll show through. And if I'm not mistaken, it is also an illegal practice.

3. Don't link out on your homepage

Keep ALL links on your homepage internal. In other words, don't give visitors a way out so they wont leave as soon as they arrive.

4. Make your headline stand out

Your homepage headline should be in large font type, and very attention grabbing, while at the same time hype-free. Study some great sales letters you've come across on the Web. You'll soon realize that one of the things they all have in common is a headline that just makes you WANT to know more about whatever product/service is being offered.

5. Work on your copy

The most powerful selling tool at your disposal are WORDS. You need to get your copy perfectly tight (especially the homepage). This is not an overnight process. It takes several weeks (and even longer) of trial and error to get it right. Check your log files after each change to find out how many people leave your site via your homepage. Make it your mission to reduce this number, until you've hit such "tightness" that you can't get it any better. Take some free online copy writing courses to learn how to improve your copy (I've listed a couple on my site). Whatever you do, write for your TARGET audience!

6. Don't overwhelm with too many links

Keep links to a minimum on your navigation bar - at most nine. In fact, keep links to a minimum all across your site. Don't overwhelm your visitor with too many choices... gently, but firmly guide them towards your "action pages" (order page, newsletter subscription page, etc.).

7. Remove banners (from homepage at least)

I've removed all banner ads from my Web site. In my opinion they just take up space, make pages load slower, and look rather ugly... without doing any good. You might feel that eliminating banners might be too drastic a move for yourself, but let me ask you this: how often do YOU click on banner ads?

Note: Definitely remove banners from your homepage. The job of your homepage is to get visitors interested in your site and explore deeper, not to display banner ads which take visitors away.

8. Ask for a bookmark

Put up a simple attentive graphic that asks people to bookmark your site. You'd be surprised how many people will listen.

9. Open external links in a new window

In your tag, simply put TARGET="new". This will open the link in a new window. When your visitors are done and close that window, they'll return back to your site. The full HTML looks like this:

click here

(Note: the contents within TARGET can be anything - doesn't have to be "new").

10. Use pop-ups on exit

This is a technique I've used with great success on my own site. Set up some JavaScript code that opens a pop-up window when a visitor LEAVES your homepage, where you offer a subscription to your ezine. This wont annoy them as an on-entry pop-up would, and will reclaim a lot of visitors that would have just drifted away had it not been for the pop-up. I really recommend you use a cookie to prevent the pop-up window loading for repeat visitors. Go to any JavaScript resource site and you'll find cut-and-paste code you can use on your own site.

About the Author

Said Rouhani is the editor of the free All-About-Making-Money-Online Ezine (AAMMO Ezine), revealing insider money making tactics for the home-business entrepreneur. Subscribe today and receive 3 high-quality bonus ebooks... including the CashFlow Reporter revealing insider marketing tactics of the most successful Internet entrepreneurs:


Tulip2007 08.06.2007. 13:00

How would a message board remember links & messages you've visited after signing out and restarting computer? I visit a business/financial message board, and despite the fact I clear cookies, files, history, and also sign out and restart my computer, when I re-visit the board, it remembers what links and messages I've visited, without my having to sign in.

The unread messages are in bold, and the read messages are no longer bold. Also, my ip address changes each time I restart my computer, so that couldn't be it. Does this mean that message board has placed spyware on my computer? Most message boards do not retain information after visitors have done all the above.

As described above, after signing out, I go to internet options, clear cookies, files, and history, and have restarted my computer, which changes my ip addy, and then returned to the board, and the website still remembers what messages I've read. This is a financial message board, so I'm concerned that some type of spyware may be placed on the computers of people who join the site.


Admin 08.06.2007. 13:00

That is rather odd! You would think it would clear the links after you cleared your cookies. I think there is something else you are overlooking or some other reason for this occurrence.

99.9% of the time a forum is not going to put spy ware on your computer. Besides, do you remember installing any software to access this forum? If not, these forums don't have any special power over your computer and spyware would be almost impossible to have been installed in your computer (unless you did it).

I can't tell you why, althought just re-assure you that your not infected with any spyware from that site. Besides there would be no finacial gain for a forum/msg board to install such software to strickly track what you click on.


Tulip2007 08.06.2007. 12:37

How would a message board remember links & messages you've visited after signing out and restarting computer? I visit a business/financial message board, and despite the fact I clear cookies, files, history, and also sign out and restart my computer, when I re-visit the board, it remembers what links and messages I've visited, without my having to sign in.

The unread messages are in bold, and the read messages are no longer bold. Also, my ip address changes each time I restart my computer, so that couldn't be it. Does this mean that message board has placed spyware on my computer? Most message boards do not retain information after visitors have done all the above.
Corndog, as described above, after signing out, I go to internet options, clear cookies, files, and history, and have restarted my computer, which changes my ip addy, and then returned to the board, and the website still remembers what messages I've read. This is a financial message board, so I'm concerned that some type of spyware may be placed on the computers of people who join the board. Or is it something else?


Admin 08.06.2007. 12:37

I see it now, sorry for the laziness. Are you returning to the exact same page each time? If you are going to just the main page of the board, it must be loading something onto your computer to aid in the memory of you being there.

I would not go back to that site. Another idea would be to go to Add/Remove programs and look to see what kinds of programs are in there that are recently added, and delete them. Use google to search for what each one is used for.

Give that a shot. This is kind of spooky. :)


? Owl ? 07.04.2013. 15:14

What happens to a unicorn that loses its innocence? I'm just looking for opinions, ideas.

The most innocent and pure of creatures, visitor of the innocents. When it beholds evil, when its essence of purity is tainted, what does it become?

? Owl ?

Admin 07.04.2013. 15:14

It becomes a mad raging bucking un-tameable horse, that can only be calmed by a virgin, the unicorn retains all of its unicorn-intellegence, and doesn't act like other horses, and is still vary pretty and muscular, although no where near as beautiful as when it was a unicorn. The unicorn-turnd horse will try to seek out its thing that tainted it and will try to murder it. It is incredibly dangerous and like a monster. It can ether be mad at loosing its horn and unicorn-ness and try to find or get it back (probably threw black magic) or the same but gives up on ever becoming a unicorn again and will go on wild rampages and crusades against things (or things in the place) similar that stole its innocence. There is a way for a person with a pure hart to restore it to its unicorn-ness/form and purify the horses dark turned hart, but I don't know how.


JZD 15.06.2010. 13:44

What advice do you think Mrs Thatcher will give Sarah Palin when they meet? Sarah P is apparently hoping to meet Mrs T on a future visit to the UK. Assuming Mrs T has the faintest idea who Sarah actually is, what advice do you think she may give to her visitor?


Admin 15.06.2010. 13:44

How many living politicians retain such iconic status that younger generations of politicos crave the chance to be photographed in their company, hoping that a little of the magic dust will somehow rub off on the visitor? With Ronald Reagan dead, there's only one living legend ? and that's Margaret Thatcher.

Personally, I have my doubts as to whether Palin is busting to meet Thatcher, or vice-versa. Palin doesn't do abroad, and Thatcher is in fragile old age. I suspect that much of this story, like so much that we read in this country about Palin, has been given a hefty boot from the wish-fulfilling minds of desk editors based in London whose interest in Palin is more sexual than political.

If this does happen which I doubt, Maggie may well advise that when you have their attention, squeeze a little harder.


nikki t 18.02.2009. 19:46

How might customer relationship strategies be executed or established.? Consider what a company does to acquire and retain new customers.If a company has established a corporate or organzational goal to establish and maintain customer focus, how might customer relationship strategies be established and executed? What role might the internet play in on organization's customer retention initiatives? How can the Internet contribute to enhancing customer satisfaction (and thereby influencing customer loyalty) for an organization that delievers the majority of its customer experience in an online environment?

nikki t

Admin 18.02.2009. 19:46

Dont worry : Review this website facilitate the visitors and one of the best site for earn money over the internet even stay at home and earn 100$ + on daily basis.


Holly Free 26.05.2012. 19:03

Where can I take some visitors for dinner in manhattan that has gluten free options? I have friends visiting that need to have gluten free but I have no idea where to take them for dinner tonight. Ideas?

Holly Free

Admin 26.05.2012. 19:03

Hello. There are many great places:

Risotteria (70 Bleecker Street (between 6th & 7th Ave.) New York, NY 10014 (212) 924 ? 6664
If you suffer from a gluten intolerance, you?ll find a bit of heaven at Risotteria. From the minute they place the first round of gluten-free bread sticks at the table until you finish the last bite of your gluten-free apple pie at dessert. In between, you can sip on gluten-free beer! The menu targets those with Celiac Disease, and itemizes the options with markers for ?gluten free,? ?vegetarian,? or ?dairy free.? The restaurant specializes in risotto and gluten-free baked goods, which you can order to go. On Tuesdays, order from a special gluten-free pasta menu. Yes, the place sounds too good to be true for those who normally can?t enjoy all of these foods ? and the crowds that gather nightly prove the restaurant?s worth. Reservations aren't accepted, wait time can be lengthy and the place gets crowded fast. But our tip? It?s worth it

Bistango 415 3rd Avenue New York, NY 10016 (212) 725-8484
The gluten-free options here are limitless, and the staff is eager to please and ensure a safe and delicious meal for everyone. You?ll probably even meet the owner, Anthony, who often comes out to greet guests and chat about his restaurant. Start the meal off with warm, crusty gluten-free bread that puts most other GF bread to shame. For dinner, you can dine on creamy Spinach & Ricotta Ravioli, flavorful Wild Mushroom & Ricotta Ravioli, or Cheese Tortellini from the gluten-free menu. For a $2 premium, you can make any pasta item on the menu gluten-free. They also offer two Green?s gluten-free beers, the dark and sweet Endeavor and the light and fresh Quest. During the summer, sip fresh gluten-free white wine sangria. Try the GF homemade cheesecake for dessert.

Keste Pizza & Vino
271 Bleecker Street New York, NY 10014
A good pizza can be tough to find ? especially when you?re avoiding gluten ? but Mondays and Tuesdays are gluten-free days at this West Village spot. Choose from the Mast Nicola, with lardo, Pecorino Romano (a hard, salty cheese), and basil, or sample the Marinara (tomatoes and oregano) or the classic Margherita. All pies come on a cruncy, brick-oven crust that will make you forget it?s gluten-free. The torta caprese, a flourless chocolate almond cake, is moist and dense, completely gluten-free, and a great way to finish off your meal.

345 East 12th St New York, NY 10003 (212) 358-7912
Mac?n'cheese is the ultimate comfort food - but for not always for gluten-free lifestyles. That?s where S?MAC comes into the play. They?ve gone through a lot of effort to make their entire menu available in GF variations, charging a bit more depending on the size of dish you order. For GF mac, they use Brown Rice elbow macaroni, bechamel (no wheat flour), and breadcrumbs made from GF cornflakes. With all that in mind, dive into their extensive collection of delicious mac flavors, including cheeseburger and cajun.

Lilli And Loo
792 Lexington Avenue New York, NY 10065 (212) 421-7800
Hungry for stick-to-your-bones, Chinese takeout ? sans gluten? Check out this Lexington Avenue locale, Lilli and Loo. Their gluten-free menu boasts more than 50 items, including spicy General T?so?s chicken or tofu, which retains the crunch its gluten-filled counterpart is known for. We like the rice noodle pad thai, and the dumplings are delicious with GF soy sauce.

Enjoy :)


Allison 24.10.2011. 22:24

What is the most common practice with cookies? I am wondering if a website which uses cookies to track visitors is likely to see return visitors who still have the cookie from a previous browsing session. Do most browsers retain them by default? I am asking this from the standpoint of someone doing online marketing.


Admin 24.10.2011. 22:24

By default....yes.

Most browsers (if not all) have a special process for deleting cookies under "internet options".

If they didn't have this feature your most visited sites would not function they way you prefer to have them function.


chapang 09.11.2007. 23:03

Where to return I-94 when you are returning to Canada from US? My wife a legal permanent resident of Canada is driving to US, she has a visitor visa. Where should she hand over the I-94 card on her way back to Canada. She's driving.


Admin 09.11.2007. 23:03

If she was flying, the answer would be simple - at the LAST airport she was in before landing in Canada. She would have had to turn it in at the airline ticket counter (NOT the smaller desk at the actual gate).

Since she's driving, she has two choices.
- - She can stop just before reaching the border and turn it in to the USCIS folks on the US side of the border (at the border checkpoint).
- - She can stop just after crossing the border and turn it in to the CIC folks on the Canadian side of the border (at the border checkpoint) - who will then return it to the US side, probably at the end of the business day. If turning in to the Canadian side, she should retain a copy of the I-94, complete with the information of who she gave it to, when, and where. This will help her if she ever wants to return to the US but there's no record of having turned in the original I-94 on her way out.

She may have to exit her vehicle though, depending on the border crossing point she uses.


Robb 16.09.2012. 21:48

Can a person who elects to be cryogenically frozen still retain their assets after death? Or will they be confiscated because they are dead?
Yeah but I need my stuff to stay where it is for hundreds of years until they revive me. Or preferably earning interest somehow.


Admin 16.09.2012. 21:48

Revived? That has yet to be accomplished.
When cells freeze, they expand, rupture & die.
Cryogenic freezing is a meat-locker, not to be indefinitely sustained (alive), until such time as you prescribe to be returned?
The Kennedy's have Hyanniss Port (their residence), as a "living Trust" (museum with no visitors), since ever.

So, do you have living relatives?


? Flattery Operated 02.12.2008. 17:57

When you have to pinch a loaf at the office? is it better to just get it over with, wait until after everyone leaves for lunch and retain your dignity even at the chance of having your bowels explode, or just run home cause you have better toilet paper?

I'm asking for my beloved Cowbell.

? Flattery Operated

Admin 02.12.2008. 17:57

My PhD thesis was on pooping at work. Here's a summary of my findings:

Definition: a fart that slips out while taking a leak at the urinal or forcing a poop in a stall. This is usually accompanied by a sudden wave of panic embarrassment. This is similar to the hot flash you receive when passing an unseen police car and speeding. If you release an escapee, do not acknowledge it. Pretend it did not happen. If you are standing next to the farter in the urinal, pretend you did not hear it. No one likes an escapee, it is uncomfortable for all involved. Making a joke or laughing makes both parties feel uneasy.

JAILBREAK (Used in conjunction with ESCAPEE).
Definition: When forcing poop, several farts slip out at a machine gun pace. This is usually a side effect of diarrhea or a hangover. If this should happen, do not panic. Remain in the stall until everyone has left the bathroom so to spare everyone the awkwardness of what just occurred.

Definition: The act of flushing the toilet the instant the nose cone of the poop log hits the water and the poop is whisked away to an undisclosed location. This reduces the amount of air time the poop has to stink up the bathroom. This can help you avoid being caught doing the WALK OF SHAME.

Definition: Walking from the stall, to the sink, to the door after you have just stunk up the bathroom. This can be a very uncomfortable moment if someone walks in and busts you. As with all farts, it is best to pretend that the smell does not exist. Can be avoided with the use of the COURTESY FLUSH.

Definition: A colleague who poops at work and d*** proud of it. You will often see an Out Of The Closet Pooper enter the bathroom with a newspaper or magazine under their arm. Always look around the office for the Out Of The Closet Pooper before entering the bathroom.

Definition: A group of coworkers who band together to ensure emergency pooping goes off without incident. This group can help you to monitor the whereabouts of Out Of The Closet Poopers, and identify SAFE HAVENS.

Definition: A seldom used bathroom somewhere in the building where you can least expect visitors. Try floors that are predominantly of the opposite sex. This will reduce the odds of a pooper of your sex entering the bathroom.

Definition: A pooper who does not realize that you are in the stall and tries to force the door open. This is one of the most shocking and vulnerable moments that can occur when taking a dump at work. If this occurs, remain in the stall until the Turd Burglar leaves. This way you will avoid all uncomfortable eye contact.

Definition: A phony cough that alerts all new entrants into the bathroom that you are in a stall. This can be used to cover-up a WATERMELON, or to alert potential Turd Burglars. Very effective when used in conjunction with an ASTAIRE.

Definition: A subtle toe-tap that is used to alert potential Turd Burglars that you are occupying a stall. This will remove all doubt that the stall is occupied. If you hear an Astaire, leave the bathroom immediately so the pooper can poop in peace.

Definition: A turd that creates a loud splash when hitting the toilet water. This is also an embarrassing incident. If you feel a Watermelon coming on, create a diversion. See CAMO-COUGH.

Definition: A load of diarrhea that creates a series of loud splashes in the toilet water. Often accompanied by an Escapee. Try using a Camo-Cough with an Astaire.

Definition: A bathroom user who seems to linger around forever. Could spend extended lengths of time in front of the mirror or sitting on the pot. An Uncle Ted makes it difficult to relax while on the crapper, as you should always wait to drop your load when the bathroom is empty. This benefits you as well as the other bathroom attendees.

Definition: The act of scouting out a bathroom before pooping. Walk in and check for other poopers. If there are others in the bathroom, leave and come back again. Be careful not to become a FREQUENT FLYER. People may become suspicious if they catch you constantly going into the bathroom.



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