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Tricks of the Trade: Design your Booth for Maximum Impact by: Patty Stripes The fight for your customer's attention at a tradeshow has never been so intense. Budget cutbacks in the travel sector means that buyers spend less time than ever a...
Marketing marketing read lettering fromColorado Creative Music Case Study Part 2 by: Anastasia Kurdina STEP Analysis The STEP analysis of the Colorado Creative Music aims at analyzing macro-environmental factors of the music business the company is engaged into. These factors fall in...
Marketing marketing music recording distribution artists major salesIn preparing marketing copy, you have a variety of considerations to keep in mind, including the specifics of what you are writing. One way to make the process simpler is to follow a series of steps that help to streamline the copy and ensure that yo...
Marketing marketing writing stepsEveryone has a purchasing progression they go through. It may take as short a time as several hours to go through it all. It may take a year or more to go through the buying process. But here is the process. This method is the way most people buy; ...
Marketing marketing knowledge buying online search process buyerMake your banner look like text on a page.This is what I call a "non-banner" (close to "no-brainer"). If your banner looks like a banner, it gets ignored. Conventional banner ads only pull less than three percent on average.Why is that? It's bec...
Marketing marketing banner textInternet Affiliate Marketing 101 - It's All About Relationships by: Glenn BeachSo you've found the perfect affiliate program, you've signed up and they gave you a website....now what? "They" say that "all you have to do" is drive ...
Marketing marketing approach friends write itapossAlong the Digital Watchtower by: Lee Traupel It's no secret interactive (web-based) marketing has arrived. The IDC research group just released a study in late June of this year indicating 99.9% of a survey of executives and entrepreneurs s...
Marketing marketing competitive intelligence onlineSummary: Networking For Professional Success by: Regine P. Azurin Book Summary: This article is based on the following book: Effective Networking for Professional Success: "How to Make the Most of Your Personal Contacts" by Rupert Hart, Stirlin...
Marketing marketing network people partners networking knowThe decision on whether or not someone will read your brochure is usually decided in the first 5 seconds they look at it. What kind of message are you communicating in that five seconds? Will you make a favorable impression with your prospect? Will y...
Marketing marketing brochure printing part offsetIf you are like me and not a 'techie' or web designer, but wantto create your own web pages here are the steps I use. First, I use Frontpage2000 almost exclusively and many webdesigners look down on FP. They like either Dreamweaver or NetFu...
Marketing marketing create either