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Does Your Brochure Pass the Test ? - Part 2 by: Brett Curry In part one of this article we discussed the importance of the look or appearance of your brochure. The look or image that your brochure conveys is vastly important. In fact, the appea...
Marketing marketing brochure people offer featuresBridging the Chasm from Lead to Loyal Customer by: Julie Chance Bridging the Chasm from Lead to Loyal Customer: A Step by Step Guide for Developing Awareness, Building Credibility and Acquiring Customers Have you ever watched a documentary about...
Marketing marketing potential customers chasm product serviceWhat to Say When the Media Calls by: Carolyn Moncel If the media were to call you today for an interview, would you know what to do or say? That question was posed during a recent conference on small-business ownership and micro enterprise creat...
Marketing marketing reporter interview story donapost themShift to Full Power Marketing by: Charlie Cook Marketing should run like a car’s engine. Give it the right fuel and you'll enjoy steady acceleration when you step on the gas, but let the tank run dry or put in diesel when your engine runs...
Marketing marketing problems prospects engineEveryone wants his company logo to be the best but how good is good? How do we define a good logo? Is it necessary to be colorful or an exquisite piece of art? Can a simple design work as a good logo? We are often in a dilemma.Now to define a good l...
Marketing marketing logo design company logos9 TIPS FOR GREAT DESIGN1) Don’t just hire a good designer. Hire someone who has had plenty of experience designing business collateral. Your designer needs to ask you the right questions about the project. And he/ she needs to be able to turn the ...
Marketing marketing designer design project briefAlthough posting on forums can be a great way to send somefree traffic wherever you want it, you have to do itright. Otherwise, you won't get much worthwhile traffic atall.I've mentioned before that you should only post anadvertisement in t...
Marketing marketing message signature people original willPerception…What Are Your Patients REALLY Hearing?Copyright © 2003 Livvie MatthewsNever underestimate the power of perception! Perceptionplays a major part in what is actually said -vs- how it is heard.And to patients...perception is reality! F...
Marketing marketing patient practice time patients appointment1. A Hero is someone who the moment prior to becoming one was a reckless, irresponsible dreamer.2. One is successful just in the sincere attempt to become successful.I wrote the above while in deep reflection, mulling over whether I was truly prepare...
Marketing marketing success achievingOne of the questions that comes up most often in my business is this; “Where do you find high quality fresh, responsive prospects?” And then I hear the next series of questions; Do you buy them? Do you rent them? Who do you buy or rent them from?...
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