6,217 articles related to "marketing"

Cooperative Advertising

Advertising is expensive. As a result, successful businesses are looking formore and more ways to save money on their marketing packages.Co-operative advertising is taking on many shapes and faces. It can beonline or offline. It can be in multi-piece...

Marketing  marketing advertising people operative reach
The Process of Change in Marketing Approaches

The Process of Change in Marketing Approaches by: Dr. Alvin Chan In a world economy that is in constant flux and undergoing turbulence, more companies are realizing that their most precious asset is their customer base. An even more important re...

Marketing  marketing customer customers organization targeted
Do-It-Yourself or Hire a Professional Designer

Do-It-Yourself or Hire a Professional Designer by: Maya Sunpongco Remember your vision for your company and the brand or statement you want to make when any of your current or potential customers come in contact with you. You have to impress the...

Marketing  marketing design business wantself
Copywriting and Your Five Senses

Copywriting and Your Five Senses by: Karon ThackstonIn its most basic form, copywriting is, among other things, the art of conveying a message in writing for the purpose of persuading someone to do something. This is especially true when writing...

Marketing  marketing cinnamon smell
Network Marketing

Network Marketing by: Krishnaveni Vulisetti When a person knows and knows not that he knows. Teach him. When a person knows and knows that he knows. Follow him. I have read a lot about Network Marketing and MLM and I have learnt a few things whi...

Marketing  marketing customer knows
A Magic Number for Writing Sales Letters

gic Number for Writing Sales Letters by: Matthew Cobb When I write sales letters for my clients, one rule I always start with is The Rule of 7. I learned about The Rule of 7 from one of my good friends who once ran for political office. In his c...

Marketing  marketing name rule times prospect
Landing Page Techniques Lower Acquisition Costs

Any marketer that has been involved in search engine marketing and search engine optimization understands the never-ending quest to attract customers at a reasonable cost. With acquisition costs that can rise to $60 to $100 per customer or more, ther...

Marketing  marketing traffic search terms product products
Submit Your Site To Yahoo! For Free!

Good News! You can now submit your website to Yahoo! And it's FREE.Sure you have to fill out their lengthy form but it should be worth the effort. Just make yourself some time and log into Yahoo!, fill out the form and wait for "Slurp" - that&ap...

Marketing  marketing submit yahoo spider
Creating a Brand that Sticks

Most people, when they hear the word branding, think logos - but in fact, branding is really much more than that. A brand involves blending the image, purpose, and focus of your business, with your core marketing message, and coming up with something...

Marketing  marketing brand business image
Spoonfeed Your News to the Media

Always remember: A journalist is nothing more than a professional undergraduate.He (or she) is always cramming for an upcoming exam. That "exam" is the next story he must produce for his newspaper, his TV station or his radio show.It is the job of th...

Marketing  marketing reporter story news information