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It's an old cliche - "Give a man a fish, feed him for a day.Teach him to fish, feed him for a lifetime."That's been true forever. But, there's a new game in town andtheir motto goes like this - "Sell a man a fish, earn 10 bucks,feed yo...
Marketing marketing people prospects fish signCompanies often have incentives for reps, but sometimes that isn't enough. To keep your team motivated, you could do a number of things: 1. Hold your own personal incentive for your teamThis could be something as simple as a a gift certificate f...
Marketing marketing team personal contact couldEver hear the expression: “You can never be too rich or too thin?” In the case of special events planning, you can never be too organized.Events are critical in providing outreach and exposure for an organization, and some can often be an excelle...
Marketing marketing failing event location room manyLet's say you want to take your spouse out to a nicerestaurant. You read the 'dining' column of your localnewspaper, and ask family or friends for recommendations.What they're doing is 'endorsing' a restaurant: 'Tha...
Marketing marketing testimonials sales product itaposs aboutHow To Get Business With Your Business Card? by: Ray Smith So, you have a business card? And you have given it to a few of your friends as well? Great! But did you get those cards to give to your acquaintances or to get business? Are they gettin...
Marketing marketing business card contact discountHow To Avoid A Business Naming Disaster by: Marcia Yudkin An entrepreneur of my acquaintance, in a rush to get his new company up and running, launched his new online publishing venture with a press release and great industry fanfare. Not three ...
Marketing marketing company name names business theseIs Your Company A Member Of The Community? by: Kirk Otto One particularly hot south Texas day, I was making a routine sales call to a family Mexican restaurant. Angela, with whom I had an appointment, is a real "hands on" lady. She can't si...
Marketing marketing angela local restaurant icedTest Your Headlines for Maximum Profits by: George Dodge Professional copywriters do not simply write or select one headline and then hope for the best. They create a number of different headlines; often times as many as a hundred before selecti...
Marketing marketing headline headlines response testingHow To Measure Your Website's Perf0Rmance by: Charlie Cook Do you know how to get the numbers you need to accurately evaluate the performance of your company's website? Before selling one of my early sites, I had no idea. In the late 9...
Marketing marketing visitors month conversion rate themA lot has been said about customer service and its power to harness the much needed revenues in a business establishment. Many organizations have now started realizing the importance of customer satisfaction and are embracing customer service tools t...
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