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In a previous issue of the 280 Insider (June 2004) we discussed how to use themes as a technique for writing MRDs (Market Requirements Documents) and keeping your team and product releases focused. Another powerful and useful approach is called the G...
Marketing marketing feature release gold technique customers productOne of the most common traps that marketing folks get into when working on technical products is focusing on the features of a product rather than the benefits to the end user. Features are great - we all want to know what is in a product and want to...
Marketing marketing product benefits features theyThe ability to work at home using computer as an affiliate is a great opportunity for those who really want to take running a legitimate business seriously. There is a ton of information that must be learned and processed before those big affiliate c...
Marketing marketing visitors affiliate traffic content business siteWhen you go into marketing these days, there is one thing you know for sure - you will be using online marketing. But there are people who have been in the industry for a while now, without having the knowledge of the benefits that online marketing b...
Marketing marketing people online advertising offline willI just came back from the Internet Marketing Power Workshop and wanted to share the experience with you. Part of the reason I wanted to do this is because I am sure many of you wonder about the real value of all of the workshops, seminars, and confer...
Marketing marketing workshop really manyThree Brand Identity Myths That Will Bring Your Business Down by: Erin Ferree Three Brand Identity Myths That Will Bring Your Business Down To begin, let’s define “Brand Identity,” which is the combination of consistent visual elements tha...
Marketing marketing business brand identity logo professionalHow to Get Some of Paris Hilton’s TV Time by: Dr. Letitia Wright, D.C. When your book is mentioned on television, sales go up. Immediately people start looking in book stores and on the internet to find out how to buy it. The more people hear ...
Marketing marketing book shows show theyAccording to a new survey carried out by Alliance & where IDNUM9270;Leicester, one in five small business owners view tax astheir greatest concern. The Chancellor has announced in hislast budget that companies with profits below œ10,000 willnot ...
Marketing marketing company business income soleTen Breakthrough Marketing Ideas by: John Smith 1. Create a directory of web sites on a specific topic. Give people the option of adding the directory to their web site by linking to it. Put your business advertisement at the top of the director...
Marketing marketing product business offer businessesAshley opened a posh, little gift shop and decided that the bestway to advertise was a 15 second spot on one of the localtelevision stations. Her commercial emphasized that people shouldstop by for the grand opening. When her shop first opened,it was...
Marketing marketing people store shop business ashley chain