6,217 articles related to "marketing"

The Working Case Study

The Working Case Study  by: Christine TaylorNext to white papers, case studies are the most popular tool in the technical marketer's toolkit The ubiquitous case study can range from a 3- paragraph online snippet to a full-blown magazine art...

Marketing  marketing customer project case most
Why You Should Write To Inform And Not To Sell

Why You Should Write To Inform And Not To Sell by: Joyce A Corrales Advertising is key! Unfortunately most people waste their money on advertising unless they can play by the numbers. Playing by the numbers is simply spending enough money on adv...

Marketing  marketing people book because
The Four Seasons of Publicity - Building an All-Year Publicity Machine

The Four Seasons of Publicity - Building an All-Year Publicity Machine by: Bill Stoller If you’re like most publicity seekers, you probably think one project at a time. You’ve got a new product coming out in April, so you send out a release ...

Marketing  marketing time media lead year stories summer business
Beetle Bailey and Presentation Skills

Beetle Bailey and Presentation Skills by: Larry Tracy In March 2002, the comic strip Beetle Bailey contained a valuable lesson for business presenters. As General Halftrack walked into his office, his secretary asked: "How was Lt. Fuzz's pr...

Marketing  marketing audience presentation point
Ten Important Things Not To Forget To Tell Prospects

1. Tell your prospects that you offer free delivery. This may cost a little money, but you will gain theextra customers to make up for it.2. Tell your prospects that you offer a lower price. If you can't afford to offer a lower price you couldal...

Marketing  marketing prospects product people want
Will Seminars Get You Clients

I often suggest public speaking as a powerful way to show prospective clients what you can do. Many professionals and consultants have built successful practices by giving free presentations to associations, businesses, and educational institutions. ...

Marketing  marketing seminar business people clients
Why There Are No Secrets To Success.

Why there are no "secrets" to Success.One of the most popular phrases online is "the secrets to success" Actually, I am getting sick and tired of hearing it and hope it goes the way of the word "guru/s), which seems to be dwindling, daily. There sure...

Marketing  marketing secret successful success people
The Changing Face Of Internet Marketing

THE CHANGING FACE OF INTERNET MARKETING…It’s true. If I were a negative person I would think that I’ve arrived too late…but perhaps I’ve arrived just in the nick of time.I have spent many months reading EVERYTHING I could find on internet m...

Marketing  marketing ebooks ebook there
No Marketing Budget, No Problem!

So you’ve got a great business idea, and you’ve spent some time setting up a basic website to tell the world about it. Good for you, but the idea is only half the battle. Communicating your idea to the masses through marketing is the key to drivi...

Marketing  marketing article idea model line website
Creative Contests, Profitable Promotions

Conducting a contest (and making sure it succeeds!) requiresa lot of hard work, plenty of planning, and a significantshare of your marketing budget.So why am I recommending that you TRY it?Because when done creatively and none too quietly, it can bey...

Marketing  marketing contest chance business same