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The Working Case Study by: Christine TaylorNext to white papers, case studies are the most popular tool in the technical marketer's toolkit The ubiquitous case study can range from a 3- paragraph online snippet to a full-blown magazine art...
Marketing marketing customer project case mostWhy You Should Write To Inform And Not To Sell by: Joyce A Corrales Advertising is key! Unfortunately most people waste their money on advertising unless they can play by the numbers. Playing by the numbers is simply spending enough money on adv...
Marketing marketing people book becauseThe Four Seasons of Publicity - Building an All-Year Publicity Machine by: Bill Stoller If you’re like most publicity seekers, you probably think one project at a time. You’ve got a new product coming out in April, so you send out a release ...
Marketing marketing time media lead year stories summer businessBeetle Bailey and Presentation Skills by: Larry Tracy In March 2002, the comic strip Beetle Bailey contained a valuable lesson for business presenters. As General Halftrack walked into his office, his secretary asked: "How was Lt. Fuzz's pr...
Marketing marketing audience presentation point1. Tell your prospects that you offer free delivery. This may cost a little money, but you will gain theextra customers to make up for it.2. Tell your prospects that you offer a lower price. If you can't afford to offer a lower price you couldal...
Marketing marketing prospects product people wantI often suggest public speaking as a powerful way to show prospective clients what you can do. Many professionals and consultants have built successful practices by giving free presentations to associations, businesses, and educational institutions. ...
Marketing marketing seminar business people clientsWhy there are no "secrets" to Success.One of the most popular phrases online is "the secrets to success" Actually, I am getting sick and tired of hearing it and hope it goes the way of the word "guru/s), which seems to be dwindling, daily. There sure...
Marketing marketing secret successful success peopleTHE CHANGING FACE OF INTERNET MARKETING…It’s true. If I were a negative person I would think that I’ve arrived too late…but perhaps I’ve arrived just in the nick of time.I have spent many months reading EVERYTHING I could find on internet m...
Marketing marketing ebooks ebook thereSo you’ve got a great business idea, and you’ve spent some time setting up a basic website to tell the world about it. Good for you, but the idea is only half the battle. Communicating your idea to the masses through marketing is the key to drivi...
Marketing marketing article idea model line websiteConducting a contest (and making sure it succeeds!) requiresa lot of hard work, plenty of planning, and a significantshare of your marketing budget.So why am I recommending that you TRY it?Because when done creatively and none too quietly, it can bey...
Marketing marketing contest chance business same