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Back in March 2003, in my e-Zine, I featured an article entitled, Selling Against Goliath. In the article I offered some coaching to smaller companies who regularly compete against the big guys. The article was very well received, in fact it was repr...
Marketing marketing price businessSuccessful salespeople have the ability to turn the customers they serve into advocates. They don’t directly ask for assistance, they do it by “going the extra mile” when providing service. It is only natural for satisfied customers to refer th...
Marketing marketing service customers markPrediction #1: Pay-Per-Click RocksPay-per-click (PPC) advertising will rock in 2002. PPC engineslike Overture and FindWhat are performing extremely well.Sites displaying Overture's listings include America Online,Yahoo, Lycos, Hotbot, Altavista,...
Marketing marketing advertising readWhile I run my business completely online, I really enjoy attending in-person events and seminars here in Los Angeles and around the country. I'm sure you find these events valuable too. The problem most of us have with networking, however, is f...
Marketing marketing zine business person cardTop 7 Tips for New Businesses by: Mary Ellen Martelli The marketing decisions you make for your new business are the most important part of making your business a success. Marketing is about building a strong presence, name recognition and credi...
Marketing marketing business advertising planDo you send out press releases? Have they brought you financialrewards? If not, you may want to rethink how to write a goodone-one that editors pay attention to. If editors noticeand loveyour press release, they will want to interview you for a featu...
Marketing marketing book featureBe Image Smarter - Stop Using "Cookie Cutter" Marketing by: Judith A. Wentzel We all know you only get one chance to make a good first impression. That is why all your marketing materials need to relay a sharp, professional image. Remember, Don...
Marketing marketing image from"Ten Tall Tales of Traditional Marketing That Cost You Tons"Tall Tale #7 “People don’t like advertising”By Jimmy Vee & Travis MillerMost people believe that people don’t like advertising. People don’t like Crisco either. But when it’s com...
Marketing marketing people advertising themHow to Generate More Business by Telling People What You Do by: Jeremy Cohen What do you tell people when asked what you do? Many small business owners and independent professionals repeatedly miss great opportunities to generate new business or...
Marketing marketing people business softwareWhat is Search Engine Optimization? by: F. Terrence Markle It is no secret that search engines are the number one traffic generating method for driving visitors to the different web sites. Search engines are very useful in helping people find th...
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