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Smart Not Small Business Friendly by: Lee Traupel There is a firestorm of negative press regarding LookSmart's recent marketing stumbles via numerous discussion groups, including two of the oldest and most influential, I-Search and I-Advert...
Marketing marketing search looksmartaposs program business someThere are only two times to write a press release.The first is when your story is so big that your only real problem is finding a room large enough to hold all the reporters who want to attend your press conference.The other is when your news is so s...
Marketing marketing second press restaurant story news announcesWith all the doom and gloom recession talk going aroundwouldn't it be nice if your customers were recession-proof?My goodness that sure sounds wonderful.Could such customers really exist?If they do exist, how would you find them?Could there be e...
Marketing marketing customers recessionA new business owner called me recently with a question I hear often. She asked, "What can I do to build my business faster? I'm making a small profit but cannot seem to generate enough sales to make the real money in this business."As Karen ans...
Marketing marketing customers business additional repeat sales existingSubscription-based services have become increasingly popular in recent years. From music streaming to beauty boxes and monthly meal kit deliveries, there seems to be a subscription box or service for almost everything. However, with so many options a...
Marketing marketing zine swap youaposll subscribersSo you spent good money on an ad, put it in a magazine or newspaper, and waited patiently for phone calls that didn't materialize. You're upset: you feel that you've wasted money and time, and now you're convinced that advertisin...
Marketing marketing advertising customers needs customer medium onlyThe Power of Buzz by: Susan Friedmann, CSP How did Hotmail gain over 12 million subscribers in 18 months? How did the very low budget movie “The Blair Witch Project” become such an incredibly successful phenomenon? The answer lies in the pow...
Marketing marketing buzz show people informationToday's Definition of Marketing. Has it Changed? by: Bobette Kyle With the continued proliferation of the Internet, the meaning of the word "marketing" also proliferates. There seem to be as many definitions of marketing as there are market...
Marketing marketing changed customers internetReach vs. Frequency: Is it better to reach 25 People Four Times or 100 People Once by: Julie Chance Reach and frequency are terms generally used when planning advertising campaigns. However, the concept of reach and frequency applies to any prom...
Marketing marketing frequency water people promotional mail seedsPowerPositioning: WillYouAcceptThisRose.com by: Peter Andersen Positioning is a powerful concept in marketing. To illustrate, have you ever visited a fast food restaurant, and, in a rush to complete your order asked for a coke when you "perhaps...
Marketing marketing positioning strong brand mind