2 articles on "audiences"

Could This Be The Best Way To Measure Public Relations Results

Could This Be The Best Way ToMeasure Public Relations Results?by Robert A. KellyCould be. In fact, I believe it is. How can you measure theresults of an activity more accurately than when you clearlyachieve the goal you set at the beginning of that a...

Let Public Relations Do The Job It's Meant To Do

Here’s one view of the job its meant to do.Public relations is firmly rooted in both the principle and reality that people act on their perception of the facts,and that something can be done about those underlying perceptions. When public relations...