1,367 articles on "customer"

Customer Service A Matter of Common Sense

There's more to customer service dealing with order fulfillment, returns, complaints and questions. Good customer service is based on respect and concern qualities that can't be spelled out in a company policy.Consider:The managers of two d...

Business And Finance  business finance employees customers customer service policy
Power of Up-Selling-Techniques & More

The Power of Up-Selling..by Anthony L. DavenportBefore I get into how Up-Selling can benefit you and your sales, let me answer the question:What is an Up-sell?An up sell is when a customer is ready to order a product,or already has ordered a product ...

Marketing  marketing offer based customer product
Remembering to Listen Making the Most of Communication

A lot has been written about the communication aspects ofmarketing. Unfortunately, most of it has focused on the "sending"function writing the perfect ad, creating the killer salesletter, or making a great sales pitch. We always seem to focus onwhat...

Marketing  marketing customer great
HOW YOU CAN CREATE ADVERTISING THAT SELLS...

© Copyright 1988/2003 Thom Reece All Rights ReservedA well-planned and properly executed marketing program should include a sufficient commitment of capital resources to an ongoing, well executed advertising program. Yes, this includes your busi...

Marketing  marketing advertising customer benefits
Sales Brochures - 9 Steps to Success

Even in this day of websites, many customers want to look ata brochure or other form of hard copy. It's importanttherefore that your brochure tells the customer all theyneed to know. It can be handed to the customer or used for directmailingIt g...

Marketing  marketing brochure customer youaposre headline
Are You Taking Care of Business?

Are You Taking Care of Business? by: Patty Gale Too often, when we say we are "taking care of business", we think about the paperwork, the accounting, the inventory, etc... the trivial things that are important to get done in order for our busin...

Business And Finance  business finance care customer thereout
Direct Mail Advertising: A Key Ingredient For Successful Business Growth

Direct Mail Advertising: A Key Ingredient For Successful Business Growth by: Keturah Whitaker Direct Mail Advertising: A Key Ingredient For Successful Business Growth By Keturah Whitaker In today’s highly competitive economy, it is essential t...

Marketing  marketing business mail direct customers special mailing
Are You a Passive Advertiser

What kind of a marketer are you? There are many ways to advertise. Some we are very familiar with, such as hype. There is a LOT of hype on the Internet. And I'm not going to tell you that hype doesn't sell, because it does. You see it on TV...

Marketing  marketing hype customers
Sales As A Positive Experience

Sales As A Positive Experience by: Don Osborne No matter what your age or stage in life, some words come with preconceived meaning. "Sales" is one of them. For most people, it means being put in a position to have to buy something you don't...

Marketing  marketing experience youaposre customer sales positive them
Direct Marketing Strategies for Holiday Email Promotions

Direct Marketing Strategies for Holiday Email Promotions by: Richard Cunningham Tis the season to leverage customer interest data for successful email marketing. All of the information gathered throughout the year from customer purchases, custom...

Online Business  online business customer email golf mccormick action line subject successful