3 articles on "gimmick"

Everyone's a Critic or At Least They Could Be

Imagine a job that is tons of fun and, if you follow the advice outlined below, is probably one of the easier routes to becoming a household name. It is the job of Movie Reviewer. Just think about how wonderful it would be to get paid to munch on pop...

Everyone's a Critic or At Least They Could Be

Everyone's a Critic or At Least They Could Be by: Heather Wallace Imagine a job that is tons of fun and, if you follow the advice outlined below, is probably one of the easier routes to becoming a household name. It is the job of Movie Revi...

Gimmicks Don't Work

Recently in my local daily newspaper here in Phoenix, The Arizona Republic, there was an ad for an advertiser that I had never seen before. Well, either it was the newspaper account executive or the business owner, or maybe even both, who thought it ...