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The Four Seasons of Publicity - Building an All-Year Publicity Machine by: Bill Stoller If you’re like most publicity seekers, you probably think one project at a time. You’ve got a new product coming out in April, so you send out a release ...
Marketing marketing time media lead year stories summer businessAdvertising is expensive. PR is often low cost or free.Try these ten tips for attracting free PR to your business. But here is a word of caution. When sending press releases to the media, remember that less is more. The journalist who encounters a pr...
Business And Finance business finance local media press write releaseMake front page news by NOT inviting the media by: David Leonhardt Not a single reporter showed up at our news event. And we were THRILLED! Not a single photographer showed up to capture the moment. And we were pleased as punch! Not a single new...
Marketing marketing media newspaper story doorThe Killer AppKnown as ‘the killer app of the ‘90s, e-mail hascome a long way, from the dawn of e-mail packet-switchingtheory in the 1960s and the first e-mail programme in 1971,to the present day, 2001, where rich media and javatechnology have c...
Computers And Internet computers internet mail video email mails media firstMedia Coverage Build An Online Business? You Bet It Can! by: David Leonhardt As someone with expertise in media relations, I've been asked if media coverage and publicity can build an online business. The real question is whether what happe...
Marketing marketing media online offline searchMore than a decade ago, Colorado consultant Debra Benton gave her career a lasting boost in less than one minute. She called a famous columnist and told him in one sentence what she did: teach executives how to have charisma. The columnist took her n...
Business And Finance business finance columnist people mediaWhen considering whether to write a story, a journalist always begins with two questions:1. What’s new?2. Who cares?The first point is obvious. If something isn’t new, then it can’t be news. Most folks understand this instinctively.It is the se...
Marketing marketing story news taliban appeal media wantWhen it comes to utilizing Facebook as a business tool many users are simply unsure about marketing themselves and/or their business on Facebook and other social media websites. Many fall into the old trap of going straight for the sale with posts a...
Online Business online business facebook marketing mediaSmall businesses are finally starting to understand just why it is so important to have an online presence. This has not always been the case. For many years after the internet had become popular the general trend was for small business to resist the...
Online Business online business businesses small marketing mediaThe whole process of releasing information to the media can be very tedious. There are many online services that will do the job for you for fees ranging upwards of $500. However, even if you never heard of a Press Release before, a little online res...
Marketing marketing release press media info just