2 articles on "segmentation"

Using Demographic Data For Your Direct Mail Marketing Campaign

Using Demographic Data For Your Direct Mail Marketing Campaign by: Frank Levert Targeting high potential markets with a direct mail marketing campaign can be a very affordable and efficient way to get new customers for most companies and entrepr...

Slice and Dice

Slice and Dice by: Jay Nagdeman Many financial services power-houses—e.g., Fidelity, CitiBank, Merrill Lynch and MetLife, have adopted a marketing positioning strategy that portrays them as leaders in virtually all segments of the market. As a...