77,154 Articles

When it Comes to Internet Advertising, Return on Investment is the Biggest Concern for Vacation Rental Brokers and Property Managers

December 7, 2004 – According to a recent survey of vacation rental Brokers and property managers from different regions of the U.S., most expressed the value in advertising on the Internet and cited a generous return on investment as their biggest ...

Marketing  marketing vacation brokers advertising internet most
Advertising doesn't cost...it pays!

Well this has been a busy day. I am truly fatigued. So I may cut my writings today short, but not cheap. We set a sales record today and entered more new printing orders than any other day since our inception in 1989. Today was a banner day…great.W...

Marketing  marketing business advertise advertising today
The Goose That Lays Golden Eggs

The Goose That Lays Golden Eggs by: Mustafa K. Ever wondered what it would be like to have a goose that lays golden eggs? Well, if you thought such stuff happens only in fairy tales, think again! Now before you get carried away in your own curi...

Marketing  marketing list goose want
Creating Customer Value

Creating Customer Value by: R G Srinivasan The purpose of business is to create and retain a customer. Much has been written about customer orientation, customer relationship management (CRM), Customer Lifetime Value (CLV) metrics, Customer Cen...

Marketing  marketing customer value product satisfaction business products
Your USP is Useless.

Your USP is Useless. by: Collette Gillian One of the keys to writing good marketing copy is to differentiate your product or service from the competition with an effective selling point. And it is on precisely this element that many otherwise co...

Marketing  marketing relevant selling effective prospect
Are You Maximizing Your Pay-Per-Click Returns

Pay-per-click keyword advertising has become immensely popular asit enable advertisers to have better control over their budget.Pioneer Goto.com now serve over 2 billion search queries monthlyand their premium listings appear on major search engines ...

Marketing  marketing engines monitored bids keyword
How to Brief a Marketing Agency

How to Brief a Marketing Agency by: Chris Smith A new client recently emailed us a brief here at Mano Design. It was very brief brief indeed. All it said was, "Can you write me some copy for a postcard?" Resisting the urge to write, "Dear Custom...

Marketing  marketing brief agency work want
Improve Your Business Using The Principles Of War

Improve Your Business Using The Principles Of War by: Hirini Reedy The art and science of war has been studied and developed since the dawn of mankind. Many business principles and terminology have military origins. For example the word entrepre...

Online Business  online business marketing market principles military
Graduated Driver Licensing GDL for Teen Drivers

The crash risk is highest for drivers 16 years of age due to their immaturity and limited driving experience. A series of five research papers published in a September 2002 supplement of Injury Prevention address reducing the crash risk among young d...

Auto And Trucks  auto trucks drivers driving teen driver license safety
Grow Rich With Your Thought

Grow Rich With Your Thought  by: Michel Richer Our brain is a marvelous creation. It receive and transmit information like a wireless phone. Our thought are made of wave. We call that brain wave. It is around 10 to 40 cycle per second when we ar...

Online Business  online business think thought succeed wealth start