77,154 Articles

PR tips - should we issue a press release

Question: Why should your business issue a press release? Answer: because you have something to say, you want to say it in public and a press release encourages the press to say it for you. And because you want to show your business in a favourable l...

Marketing  marketing press release good
Financial Services Marketing Insights A Marketing Compass

What we now call “marketing” began long before the name was coined. In the mid-1800s, traveling salesmen dressed “snake oil" and other tonics in fancy packaging and extolled their virtues to a gullible public. New marketing applications soon pr...

Marketing  marketing financial services business customer firms
2 + 2 = 5 ... the value addition formula

A man and his wife were retiring at the same time. The man had been a barber for 40 straight years. His wife used to work as a beautician for almost the same amount of years too. Now they both thought it was time to retire and enjoy their old age.But...

Marketing  marketing services time could
Are You Throwing Away HOT Prospects

Targeted prospects are coming to you each and everyday, but from a very unlikely place. You probably do not recognize these potential customers /subscribers. You are most likely dismissing these targeted prospects as an annoyance. They cost you NOTHI...

Marketing  marketing offer email offers prospects
Viral Marketing for Subscribers / ePublications 2004

Viral Marketing for Subscribers / ePublications 2004"by Maria GatesFrom the start of the HomeBased Internet Business world ," How To" start, grow and promote an ePublication Mailing Listhas been the #1 method of passing along Free Information onhow t...

Marketing  marketing epublications promote
Recovery Marketing – Hop on and Take a Ride

A little over a year ago and probably before, articles started popping up all over the place about, "Selling in Tough Times," , "How To Market in a Down Economy," and the like. Now that we have seen a few, more positive headlines starting to sprinkle...

Marketing  marketing recovery customers
Is Your Online Business Making Best Use of its Consumer Information

As of this writing, I've spent almost four years online, andin that time I've filled out hundreds of online forms atcountless business and consumer websites. Maybe it was toregister for access to the site, to make a purchase, or justto get ...

Marketing  marketing online birthday some
Opportunity Knocks Quietly

In business, we often focus most of our attentions on "the bigissues." Our next big ad campaign or our new product developmentproject loom large and capture a significant portion of ourmindshare. These big issues, because of their size and scope,seem...

Marketing  marketing issues single business just
How to Fast-Track Your Practice the 'Mentor Coach'

How to Fast-Track Your Practice (the 'Mentor Coach')Body of ArticleWhen I was starting out as a coach I looked around for the leading coach in Australia (and chose Christine McDougall). For my next coach I called the President of the ICF in...

Self Improvement And Motivation  self improvement motivation coach coaches mentor
LIVIN' ON SOMEDAY I'LL

LIVIN' ON SOMEDAY I'LLby Terry L. SumerlinOne of the nice things about our 47-year-old barbershop is that we get to see customers go through the various stages of life. In some cases, we even give first haircuts to those whose grandfathers ...

Self Improvement And Motivation  self improvement motivation happy happiness life