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One of the most common traps that marketing folks get into when working on technical products is focusing on the features of a product rather than the benefits to the end user. Features are great - we all want to know what is in a product and want to...
Marketing marketing product benefits features theyThere is no second chance in making a good first impression. That is true, especially in business. What you show your customers the first time they see you is the first impression they will get of you. Show them kindness and reliability and they will...
Marketing marketing postcard postcards customersIf you are like me you will no doubt struggle writing headlines for your advertising and marketing. I recently attended a very useful seminar on this very topic and picked up some great tips. As I am writing this off the top of my head I realise how...
Marketing marketing writing headlinesWhy can we see? Why can we hear? Why can we speak? Why can we stand, walk, jump, and sit? In other words, how do we live in this world? Thanks to science and technology, we know now. We can see because we have a pair of eyes. We can hear becaus...
Marketing marketing structure complete humanIf you want to use postcards as part of your marketing strategy, you have to bear in mind postcard printing concepts. These concepts are not newly developed. In fact, they were here centuries ago. Early businessmen have been using them as part of the...
Marketing marketing postcards postcardWhat sets direct marketing apart from mass marketing and image based advertising is the one-on-one customer relationship that is the foundation of this marketing approach a.k.a. relationship marketing. So it doesn't start or stop with a sale wh...
Marketing marketing purchase customer willPress Releases for Every Occasion by: Bill Stoller To many marketers, the press release is something of a "one size fits all" proposition. You want to get media coverage, you knock out a press release, send it to some journalists and sit back an...
Marketing marketing release press news justWhat is the most important thing that you want a Pay-Per-Click Search Engine to do for your site? Provide you with more traffic? Yes! That’s right, you might say. But that is absolutely wrong if that person answering is me. I don’t want traffic ...
Marketing marketing traffic keywords search ppcsSearch Engine Tips & Techniques by: Terri Seymour As you are building your site or getting your site built, you need to do as much as you can to ensure higher rankings in the search engines. There are a variety of little tips and techniques you ...
Marketing marketing search engines content tagsThe Ultimate PR Edge: Getting Reporters To Open Your E-Mails by: Bill StollerYou know that getting publicity is vital to the health of your business. You probably also know that e-mail is the way most publicity seekers get in touch with reporter...
Marketing marketing mail subject line spam include