Recently, I was asked to write a radio program for a non-profit organization. I had worked in broadcast journalism for many years before I switched to online communications and really enjoyed getting back to my radio roots. But something interesting ...
Writing writing radio content audienceIs your sales letter not converting readers intobuyers? It just might be your choice of words.Listen. People don’t stop by your site to be wowedby your stunning prose. They want to be sold. Andthe fact is your sales letter needs to becompelling, bu...
Writing writing sales letter reader intoAnne Lamott wasn't so subtle about what she thought of first drafts in her book, Bird by Bird. In fact, she started off by writing, "Now, practically even better news than that of short assignments is the idea of shitty first drafts. All good wr...
Writing writing draft drafts donapostUnlike most, my writing has been born from necessity. Thenecessity to speak to those that won't listen.Keeping a journal, writing letters (but not sending them)is an excellent way to release your hidden anger,frustration and hurt. I discovered t...
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Writing writing message structureby Karon Thackston © 2003http://www.copywritingcourse.comI recently took on a project for a Web site that sells gas logs that I thought would make an interesting case study. As many people ask me what goes through my mind when I write search eng...
Writing writing logs engineAre You Achieving Your Writing Goals? by: Mridu Khullar At the start of this new year, like at the start of every other new year, I came across dozens of articles about the importance of setting achievable goals, challenging myself to do new thi...
Writing writing year goals work timeThe Three Cs of Writing an Excellent all Purpose Headline by: Steven Boaze Since the headline is the first contact your readers have with your message, it must reach out to them. Promise them a benefit. Tell them how they will be better off if t...
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