Customers generally buy a particular make of a car on the reputation of its makers. It takes time for the automobile makers to establish and sustain their reputation. Sometimes a particular model helps its makers to widen their customer base by altering the perception of the customers. Cadillac had a good reputation but they were considered rather conventional and tradition bound. They made Cadillac in 1999 which appealed to the younger generation and also had an exuberant feel. It added a new dimension to the maker