Honda, the Japanese car manufacturer has come up with some entertaining TV adverts; I remember the Accord advert when all the parts go through a dominos type of effect to build an entire car. Honda has done it again, in groundbreaking advertising Honda has created an interactive iPhone app to promote the new Jazz.
The App has the functionality to enable users to 'play' with a commercial using a mobile phone, in real time. Honda has used innovative technology in the ad to allow viewers with an Apple iPhone to 'catch' animated characters as they appear on screen in Honda's new TV advert 'This Unpredictable Life'. The TV version of the app will debut on the 1st of February; it will be the first time screen-hopping technology will be used in a commercial.
The Pixar-style ad follows a character as he dreamily floats through life, collecting experiences and possessions. The story culminates in a Honda Jazz appearing to mould it