by: Dr. Letitia Wright, D.C.
Realtor are a dime a dozen. How can you stand out in the crowd enough that media actually are writing about you or interviewing you?
Here are some tips that make you the realtor of choice when it’s time for an interview:
Pick a niche. A realtor who sells to everyone is of interest to no one.
Have something that makes you memorable and compelling. There was a realtor in Pasadena who drove a motorcycle. He did well, even when He had to show a home.
Contact reporters and let them know you are a resource. If they need a quote or information on a story, you’ll be there to help.
Write a book, that makes you an expert!
Tie your business to a non profit. Use part of your proceeds as a fundraiser.
Tie into national news. If you can show that a national issue relates to a local issue that you deal with, you will be news worthy
Publish articles in your area of expertise in the media publications. Many will accept a how to article.
Tailor your website for your niche market, be different and give lots of information. Reporters can get background information needed before giving you a call.
Copyright 2005