Building Win-Win Alliances

Many professionals suspect there must be a more efficient way to attract customers. They wonder, "How can I shift from gathering one business card at a time to gathering thousands of customers through one initiative?"

Business strategist Debra Valle (PCC) challenges readers to abandon their "one-customer-at-a-time" mentalities in favor of creating strategic alliances that increase visibility, sales and profits.

About the Author

Debra Valle (PCC) is a nationally-known speaker, author and president of Marketing U Inc., a virtual university and coaching company that helps emerging businesses create and transform ideas into sustainable business opportunities.

Debra's background includes 18 years with Fortune 500 companies Chrysler, Mazda, Nestle, and Michigan Opera where she was responsible for brand positioning, strategic planning, advertising, and direct marketing.

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