Do You Use This Approach To Position Contracts?


The way you position a contract can have a significant impact on whether or not someone agrees to sign it. While it may seem like a simple task, there are several different approaches you can take to make your proposal more appealing.

One popular approach is to focus on the benefits of the contract. Rather than pointing out all of the different clauses and legal jargon, you can instead highlight how signing the contract can improve someone’s life or business. For example, if you’re trying to get someone to sign a lease, you might talk about how having a consistent location can help them build a loyal customer base.

Another approach is to appeal to the person’s emotions. If you can connect with them on a personal level, they’re much more likely to agree to your proposal. For instance, if you’re trying to get someone to sign a contract to work with your company, you could talk about how your business is changing people’s lives. This approach can help build trust and rapport with the other party.

A third approach is to focus on the consequences of not signing the contract. If there are risks involved with not signing, you can use fear as a motivator. For example, if someone is hesitant to sign a confidentiality agreement, you might explain how their failure to do so could result in lawsuits or damaged relationships. This approach can be effective, but it’s also important to balance it with positive reinforcement.

Ultimately, the approach you use will depend on your particular situation. However, there are a few general tips that can help you position your contract in the most effective way possible.

Tip #1: Be Clear About Your Intentions

Before you can position a contract effectively, you need to be clear about your intentions. What do you hope to accomplish with the contract? What are your goals and objectives? Once you’ve defined your intentions, you can tailor your messaging to better align with your desired outcomes.

Tip #2: Understand Your Audience

In order to effectively position a contract, you need to understand your audience. Who are you trying to persuade? What motivates them? What are their concerns and pain points? By understanding your audience, you can craft a message that resonates with them.

Tip #3: Simplify Your Language

Contracts are often filled with legal jargon and complex clauses. While these may be necessary, they can also be confusing and intimidating for someone who isn’t familiar with them. To make your contract more approachable, simplify your language as much as possible. Use plain English and avoid complex terms and phrases.

Tip #4: Highlight the Key Points

Rather than overwhelming your audience with a lengthy contract, highlight the most important points. What are the key benefits of signing the contract? What are the consequences of not signing? By focusing on the most important points, you can make your proposal more compelling and easier to understand.

Tip #5: Provide Context

Sometimes, it’s helpful to provide context for the contract. Why is this contract necessary? What problem does it solve? By providing context, you can help your audience see the bigger picture and understand the value of what you’re proposing.

Tip #6: Anticipate Objections

Finally, anticipate objections and be prepared to address them. What are some common reasons that someone might not want to sign the contract? What concerns or objections might they have? By anticipating these objections, you can proactively address them and increase the likelihood of a successful outcome.

In conclusion, positioning a contract is an important skill that can help you achieve your goals and objectives. Whether you’re trying to get someone to sign a business agreement, lease, or employment contract, the approach you take can make all the difference. By being clear about your intentions, understanding your audience, simplifying your language, highlighting the key points, providing context, and anticipating objections, you can increase the chances of success. So next time you’re trying to get someone to sign on the dotted line, remember these tips to help position your contract more effectively.