by: Diana Barnum
Are people interested in ebooks? And if so, what are the best ways to sell them?
The following statistics reported by the Open eBook Forum, a non-profit organization for the electronic book publishing industry, definitely show an interest in ebooks. Note the Forum boasts members like Microsoft Corporation, Adobe Systems, McGraw-Hill, Random House, Simon & Schuster and other top companies.
GROWTH IN CUSTOMER BASE
Some tips on the best ways to sell ebooks? Ebooks are among the top selling products at OhioHelp.net, an Ohio-based company that helps businesses worldwide with marketing, public relations and freelance writing services. Here is what works best for them.
TOP TIPS FROM OHIOHELP.NET
I. ANNOUNCE YOUR EBOOKS Let everyone know that you sell ebooks. Announce the news in a press release, add links in your email signature file, add special links on your websites. Include information about them in your company ezines or newsletters (print and virtual),mail out postcards announcements and bookmarks featuring your bookstore link, include them in your PPC (pay-per-click) campaigns and classifieds. Add them to your phone script, your direct mail packages, your sales letters, your voicemail recording, the Thank-You page that appears or is emailed after shopping cart purchases. Discuss them on forums, write about them in emails and postal letters to clients, friends and associates. Don’t stop communicating about them.
II. BECOME INVOLVED Use the ebooks yourself and put their information to use. Add specials with them; place some contents in autoresponders for sampling: http://movingaheadcommunications.com/ohiohelp/bplan. Contact the author for a brief interview for your company newsletter. And update your ebooks regularly or simply join a wholesale company like the one here http://presssuccess.com/wholesale$ where at least two new ebooks come out monthly for you to add to your store automatically. If your ebooks just sit and collect cyber-dust, so will your sales.
III. CYBER – TOUR Conduct cyber-tours one-on-one with your clients. Get on the phone and have them click on the business section and browse along with you while you point out selections of interest. Personalize their experience and invite them to bookmark the site and return to download some ebooks in your “Freebies” section, good to have especially for those who may not know much about ebooks and would benefit from trying some first.
So add ebooks to your product and service lines from a progressive company like OhioHelp.net does from here: http://presssuccess.com/wholesale$. Then both your clients and you will have the opportunity to learn more, keep up with the latest information and enhance sales.
To learn more top tips and receive them on a regular basis at no charge in your email, sign up at http://ohiohelp.net today or email diana@ohiohelp.net. Enjoy no-cost ebooks from the “Freebies” section of their bookstore at http://www.presssuccess.com/bookstore
From eBooks by the Numbers: Open eBook Forum Compiles Industry Growth Stats, openanebook.org, New York, NY, July 22, 2002.
You have permission to publish this article electronically or in print, free of charge, as long as the bylines are included. A courtesy copy of your publication would be appreciated - send to: diana@ohiohelp.net