Your business should be planned like a well thought out
battle. If you haven't got your plan in place you'll suffer
casualties. You won't suffer loss of life, but you will
suffer losses of money, time and missed opportunity!
Just as the well honed warrior prepares for all possible
occurrences, you must be prepared to last through the slow
times, and be just as prepared to capitalize on the times
when it appears you can do no wrong.
The first step on your march to the flag is to decide who
you are. In the immortal words of Shakespeare, "In brief
sir, study that which you most affect".
Know your strengths and know your weaknesses. You'll never
be truly successful until you've first made an inventory of
your-self. You can study all the "How-To's" and you may even
make money, but to be truly be successful you must have your
"Why-To's" in place.
Once you've decided who you are and listed your strengths
and weaknesses, the next step is to determine how much money
you have for your war chest.
Only use money you can afford to lose. As any professional
trader or championship gambler will tell you, "Scared money
never wins!"
Don't mortgage your house or max-out your credit cards
because you've got the million dollar sure-fire winner.
You'll be so busy worrying, you won't be able to think
clearly.
Take money you won't miss and test-test-test. Your thinking
will be much clearer and when your testing finally hits on
a winning formula you'll be ready to capitalize.
When you've got your winning formula, you should pyramid
your profits to expand your business. A minimum of 50% of
your profits should go back into your business in the first
6 months. If you're only using money you can live
comfortably
without, you should place 100% back into marketing, you'll
have plenty of time to enjoy your victory!
The final step in your battle plan is to keep a log book.
Just as generals study battles from the past and chess
players study strategies from the old masters, you must
begin your own manual.
Don't rely on your memory!!
In your manual keep every advertising campaign you've waged.
Be as detailed as possible. What worked and what hasn't. Key
your ads to determine where your profits are coming from.
Test media used, actual ads and sells letters, etc. Sculpt
your business. If your business is based on profits, the
best
way to insure profits is the same way you'd carve an
elephant
out of granite. "Remove everything that's not an elephant!"
This article is just to get you started. The only person who
can guarantee your success is you.
In the immortal words of Ali, "WEEEEEEEE, MEEEEEEEE!!"
Wishing You Success
About the Author
John Colanzi publishes the "Street Smart Marketing" newsletter.
To subscribe mailto:ezmailer-subscribe@listbot.com
If you want to cash in with your own direct response
web site visit: http://www.internet-profits4u.com