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diana@ohiohelp.net How to Really Benefit from Associations (Part 1 of 3-Part Series)Looking for new leads, new contacts, new business opportunities?
Do what nine out of 10 adults do, according to a recent article
by the American Society of Association Executives. Join an
Association. Choose from over 130,000 associations in the United
States alone that represent practically any industry at national,
international, regional, state and local levels.
How can you reap benefits from association contacts?
OhioHelp.net, an Ohio-based company that helps businesses
worldwide with their marketing, public relations and freelance
writing services, shared tips based on their own client projects
and Association affiliations in a 3-part series:
·Part I: “How to Develop Industry Contacts”
·Part II: “Tips For Improved Networking in Associations”
·Part III: “Researching Associations in Your Industries”
Part I:
HOW TO DEVELOP INDUSTRY CONTACTS
1.Keep lists of industry associations that your company and
clients are affiliated with handy.
2.Bookmark the association websites and place their contact
information in separate computer and print folders.
3.Contact all associations where appropriate and let them know
that as a member and affiliate with your client who is a member,
you’d like them to add your personal mailing info & email address
to their member lists so that you get their member guides,
newsletters, press releases & other announcements, etc.
4.Stay in touch monthly or bi-monthly with association contacts
you meet either in person or via the phone, fax or email. Attend
events when possible and volunteer on committees. When you can’t
attend, ask for minutes of the meetings or follow up in the next
newsletter. Follow up & congratulate speakers & other (workshop)
presenters; asked to be placed on their mailing lists, etc. Note
that many groups still have difficulties with electronic
communications, so reach out with the phone. Note: If emailing,
keep your emails in the “Sent” folder until you hear back. If you
don’t hear back, your email most probably never reached the
recipient, so call to touch base.
5.Log communications in a notebook or separate online file and
follow up.
6.Keep hard copy folders for each organization to hold the
membership guide, latest newsletter, URL & other contact info.
What works well is to use 3-ring plastic page inserts where you
can insert a bunch of papers, a brochure & other goodies into one
packet, then just insert the entire pack into a 3-ring binder. Or
file the plastic packets in a file cabinet for quick retrieval.
7.Take advantage of online aids. For example, keep up with the
latest info to discuss with group members by joining an ebook club:
http://presssuccess.com/wholesale . And share your own company /
industry tips, news & other automation enhancements (like
electronic downloads of your own ebooks & reports) with
http://presssuccess.com/AutoPilot .
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“Freebies” section of the OhioHelp.net bookstore at
http://www.presssuccess.com/bookstore About the Author
By Diana Barnum, president of
http://movingaheadcommunications.com and CEO of
http://ohiohelp.net . For more help with marketing, public
relations and writing, email diana@ohiohelp.net or call:
(614) 529-9459.