In The Beginning…
By Jenean Matthews
In the beginning there was a thought. You had an idea
that you would start your own business, be your own
boss and take charge of your own life. At that time
you should have written the purpose of the business
and how you were going to fulfill this purpose. Don’t
lose sight of it.
The internet is constantly changing and evolving.
Your goals and strategies may change but your purpose,
the reason you do what you do, should not change.
My purpose is to offer high-quality, low-cost vitamins
and herbs to people so that they can enjoy a good and
healthy life. That purpose has not changed but many
of my goals to accomplish the purpose have. If you don't
change your approach with the changing of the internet
you will be lost.
For example, part of my daily goals was to submit to FFAs.
Before the emergence of the auto submitters that was a
worthwhile daily goal. Now a site will be bumped from
the FFA listing in a matter of minutes and you will be
bombarded with confirmation emails. Some say submitting
to FFAs helps with site popularity in the search engines.
I agree, but I no longer submit to them daily. It usually
is done on a weekly basis now.
Another change is I have developed a newsletter. This was
not part of my original goals. I like to reach out to a
specific client base and give them information and the
tools necessary to make an informative choice about
their health. Before I stated the newsletter I had to review
my purpose and see if it lined up with it. You must
always keep site of your purpose.
The purpose, your beginning idea, was so powerful it
caused you to take action. This action, a calculated risk,
has now become a large and important part of your life.
It's a good idea to post your purpose on your computer.
It will help you make wise business decisions. It will
keep you focused. It will stop you from accepting get
rich offers. Your purpose will guide you in the right
direction.
Suppose one day, without a purpose, you jumped
into your car and decided you were going to just drive
around all day long. It's no telling where you would end
up. You may get lost; find yourself in another state,
run out of gas or who knows what. It's crazy to thing
anyone would do such a thing. Well, you're doing
something similar if you don't have a purpose or you're
not following that purpose.
The road to success is paved with a purpose, goals,
actions, wisdom and determination. Missing one of
these is like having a huge pothole in the road. (For
those of you in the warm weather states, imagine a crater
in the middle of you street.) It causes destruction.
Stop right now! Either review your purpose or write one
if you don't have one. It will be your tour guide in the
business world. You won't get lost as you learn and develop
along the way.
In The Beginning…© 2000
Jenean Matthews is a businesswoman who believes
in encouraging and helping others to accomplish their
dreams. She believes people can overcome obstacles, rise
to any occasion, and accomplish their entire dream with enough
faith. She can be found accomplishing her dream at
http://www.1stshoppingavenue.com or subscribe to the newsletter
for chances to win free gifts salespaper-subscribe@topica.com
About the Author
Jenean Matthews is a businesswoman who believes
in encouraging and helping others to accomplish their
dreams. She believes people can overcome obstacles, rise
to any occasion, and accomplish their entire dream with enough
faith. She can be found accomplishing her dream at
http://www.1stshoppingavenue.com or subscribe to the newsletter
for chances to win free gifts salespaper-subscribe@topica.com