SIMPLE PUBLICITY. Create a stunning signature file for
simple yet highly effective promotion. Most email
programs allow you to attach a signature file to all
your outgoing mail. Eudora Pro (http://www.eudora.com/)
allows me to make as many signature files as I choose.
THE RIGHT SIGN. I receive hundreds of emails on a daily
basis. A pitiful 10% of these contain a signature file
- and most of these are badly written. Perhaps as much
as one signature file a day will catch my eye and I'll
end up subscribing to yet another ezine.
FREE PROMOTION. You may think that it's not worth the
effort. After all, how many people will really take
notice of your signature? Well, think how often you
request free articles, free information, send off for
an ezine, post a message on a bulletin board or
newsgroup.... Just think of all the subscribers you
could have by now.
STICK TO ONE SUBJECT. You can write signature files for
your website, an affiliate program, your products or
services, and anything else you can think of. But the
one thing you should be promoting is your ezine. Once
you've grabbed your new subscriber - then you can rave
on about your website, your affiliate programs, etc.
But get their email address first!
NICE 'N' EASY. Designing a signature that commands
attention is pretty easy work. Keep it short, keep it
simple, and stick to one theme. Use "power" words:
free, easy, how, you, now, success, learn, create....
¤§
EXAMPLES ¤§¤
LARGE. Under 50 words - can also be used for
classified and ezine ads:
Y O U R E Z I N E T I T L E
http://www.yoursite.com
How do you get hold of the latest marketing articles,
hot biz tips and links? Be the first to grab awesome
articles to print in your ezine. Save hours of your
valuable time. Visit our award winning website or join
our ezine now: mailto:subscribe@listserver.com
Want to start your OWN home business? Don't jump in
without getting the latest tips on starting and
building a successful online career. Free welcome gifts
for all new subscribers. Join us, "Home Business
Success," today: mailto:subscribe@listserver.com Or
visit our new website: http://www.yourdomain.com
MEDIUM. Under 35 words - can also be used for
classified and ezine ads:
How do you get hold of the latest marketing articles,
hot biz tips and links? Join [your ezine title] today
and have access to 1000s of great articles for reuse.
Subscribe here: mailto:subscribe@listserver.com
Need advice on starting or building your OWN home
business? We supply you with all the tips you need -
free! Don't go it alone - subscribe to "Home Business
Success" today: mailto:subscribe@listserver.com
Website: http://www.yourdomain.com
SMALL. Under 15 words - can also be used for
newsgroups and bulletin boards:
Want the latest marketing articles, hot biz tips and
links? Join [your ezine title] now:
mailto:subscribe@listserver.com
Need advice on starting or building your OWN home
business? Subscribe to "Home Business Success" today:
mailto:subscribe@listserver.com
COMMON MISTAKE. Many signature files just carry a name
and website address. Well, what use is that! I've not
been told why I need to pay a visit - so I won't
bother. There is hardly a person alive who does not
think along the lines of "what's in it for me?" If you
don't tell, then don't expect any results.
CHECK BEFORE YOU SIGN. Keep your signature file to a
maximum of 60 characters per line. Any larger and some
email clients will break up the text, making it a pain
to read. Also ensure that you use a hard return at the
end of each line - TextPad can be set to word wrap at
the desired length. You can download TextPad here:
http://www.textpad.com/ If in doubt, send yourself a
copy of your signature to check that it looks okay.
BE INVENTIVE TO BE SEEN. If you want people to read
your signature, you have to learn to be inventive. I
figured out a long time ago that, due to their
positioning (way at the bottom of your message),
signatures often get missed or simply go unread.
So I designed a matching header and footer that
works as a simple letter template. This ensures that
people cannot fail to see my message. If you'd like to
see an example of this, please send a blank email to
marie@writead.com
The header is not large enough to be offensive, and
simply contains my ezine title and short and catchy
slogan - you do have one don't you? This is enough to
grab the attention of all who may be interested. It
also works as a reminder to read through my signature
file at the bottom. And this, of course, provides extra
details and subscription information.
This method works extremely well. Roughly 25% of my new
members have joined in this manner. So before you
simply dismiss your signature file, think again. By
refusing to sign, you could be losing out big time.
About the Author
Marie Williams publishes "Absolute Ezines" - a monthly
must for ezine publishers. Features: New Articles, free
ezine templates (mailto:freetemplate@writead.com),
ezine makeovers, and much more. The easy way to ezine
success! Subscribe TODAY: mailto:absolute@writead.com