SPECIALIZE... THEN DIVERSIFY!


When we think about it, many of the things we do seem to
'snowball.'

We come up with an idea, we work on it, we execute it.

Then a second idea comes up as a direct result of the
first idea.

Along comes a third idea and it's very much related to the
first two ideas.

Even though it was never in our plans to get from the first
idea to the third, they all seem to fall into place.

They all... jive.

For many of us who make the Internet our virtual office,
we may have many 'snowball moments.' In fact, our entire
online existence may be one big snowball!

Let me give you an example of my own snowball: After I
finished creating my first e-mail workshop and liked the
results, I created several more that would help me earn
money to support my sites. I never thought I'd be writing an
e-book on the subject a couple of months later. It certainly
wasn't planned.

Because of the e-book, I started another newsletter devoted
to the topic of e-mail workshops so I can keep in touch with
people who bought the e-book. It's also a free resource for
people who want to learn more about creating and using
e-mail workshops, eCourses and tutorials for their business.

And because of the e-book and its companion newsletter,
another idea grew: not everyone's interested in getting
their hands dirty in creating and writing their own e-mail
workshops or eCourses so why not offer a custom e-mail
workshop creation and writing service? It's still up my alley,
and it is my expertise.

I'm experiencing diversity in my specialization: I start
with my specialized field (e-mail workshops) then diversify
within that field (developing and conducting e-mail workshops
for my own use, writing an e-book about it, publishing an
e-zine that's devoted on the topic, offering an e-mail
workshop creation service).

If you look around at all the things the others are doing on
the Internet right now, they're also doing the same thing:
they're diversifying in their own specializations.

It's an oxymoron, really, but if you often have those snowball
moments, you understand what I mean.

So... what's your snowball moment?

About the Author

Shery helps you create profitable e-mail workshops, eCourses
and tutorials. Her e-book provides a blueprint on how you
can set up e-mail courses and increase your subscribers from
0 to 200+ in 48 hours! Visit http://EmailWorkshopsHowTo.com