Many aspiring entrepreneurs don't have enough faith in
their ability to build a successful home-based business
for themselves. Their greatest concern is basically this:
IT COSTS MONEY TO MAKE MONEY. Unfortunately strapped for
cash, many simply don't believe they have the necessary
resources to succeed.
If you're held back by these mistaken thoughts (or even if
you DO believe you have the resources you need to succeed),
you'll want to keep reading. Because... I'm about to share
insiders' secrets with you to a PROVEN marketing strategy,
one which will enable you to discover and tap into 'hidden'
assets potentially worth thousands upon thousands of
dollars.
Introducing... Host/Beneficiary Marketing
This marketing strategy can be 'pure dynamite' for you!
The strategy has been described by Mike Enlow as "the
fastest, easiest way on earth to make a fortune." It has
been called "Joint Ventures Marketing," "Endorsed Offer
Marketing", and "Fusion Marketing" by its various
proponents. Perhaps its greatest advocate, Jay Abraham (my
mentor), has referred to this strategy as setting up a
"Host/Beneficiary Relationship."
Here's what's great about this approach to marketing.
It can be done with little or no financial investment,
and it WORKS (producing thousands and thousands of dollars
in profits for those who understand how to use it well)!
'In a nutshell'... these are the basics of how it's used.
A Host company agrees to let a Beneficiary company send
a sales message to people on the Host company's customer
list.
Though the Beneficiary usually prepares the message, it's
signed (and endorsed) by the Host. This capitalizes on the
Host's relationship with His/Her customers (Host's valuable
'hidden' asset). It's a fact... customer lists are
recognized as valuable business assets by the IRS.
For use of this list, the Beneficiary typically agrees to
share a portion of the profits with the Host. Also, many
times the Beneficiary will give FREE items to the Host's
customers who take advantage of the offer in the message.
That makes it a "win-win" deal for everyone (the
Beneficiary, the Host, and the Host's customers)!
Now let's suppose you have a product. Expand your thinking
as to what a product is (on the Internet, it could be an
ebook, a piece of software, an affiliate program, or even an
MLM business opportunity).
How would you go about setting up a highly profitable
"Host/Beneficiary Relationship" to market that product?
Getting Started
Here's a simple three-step process to get you started
developing profitable Host/Beneficiary Relationships.
1) Make a list of all the business people you know who've
developed strong positive and trusting relationships with
their customer base or client list.
2) Examine each of these potential "Hosts" to be certain
they don't offer products that would be in competition with
your own.
3) Make your pitch. Send a one-page letter introducing your
company and inviting them to consider a joint-venture
proposal. Assure them your product is non-competitive, and
that you'll prepare the offer and track responses (all
they'll have to do is sign a letter to their customers which
you'll have written). Offer them a generous commission for
each sale generated from their list. Also assure their
customers will thank them (because you'll be giving
customers who respond a valuable FREE ).
A Brief Case Study is Available for You
Theory is great! However, I'll bet before you're convinced
this strategy really works, you'd like a specific example.
To obtain a brief case study useful for Network Marketing
just send an e-mail request to: mailto:example@ggalaxy.com
Look for the example to be 'in your mail-box' within
seconds. Study includes sample letter for Beneficiary to
send to Host.
Take this basic concept, expand upon it, and make it yours!
In addition to 'standard' businesses, it will work for
nearly every MLM, affiliate program, or direct marketing
business you represent. It has both online and off-line
applications that work, regardless of the type of business.
So go ahead. Use your Host's 'hidden' assets to build a
profitable business and multiply the profits for you both!
[By-the-way... if you own a 'Host' business, you might want
to consider all the ways this terrific strategy can work 'in
reverse' for YOUR hidden assets
About the Author
Edward Green
is president of TM&A Creative Marketing Inc. and long
time Jay Abraham Protege´. You'll want to visit his
website, GREEN'S GALAXY [http://ggalaxy.com] to read
'How to Overcome 10 Deadly Marketing Mistakes...' and
download your FREE "Scientific Advertising" e-book!