Like an individual's given name, a business name is an identity. Naming your business is one of the toughest parts of starting a business mainly because you'll be known under this name from the start until you, hopefully not, end your business. Your business will have to live, figuratively speaking, under this given name. A business is like a new born child. You have to give it a name. When you give it a name that doesn't exactly fit your business, it would be just like naming a kid with a wrong name too. A business name doesn't exactly make up for serious deficiency in your business operations or help you avoid selling. But a business name is everything and nothing. Getting the right business name will help distinguish you from a sea of bland competitors, provide your customers with a reason to hire you, and aid in the branding of your company. Apply these 10 commandments when choosing a name for your business.
1. Take Naming Seriously
Naming your business or products is a serious matter. The name you choose can play an integral part in the marketing of your company. Your name projects your image, brand and position in the marketplace.
2. Avoid Word Play Dangers
Taking the word play strategy will add to the difficulty in having customers remember and find you. Being cute can backfire. Funnynames.com lists the following actual