OK...so what is the Newbie Dilemma?
NOT OWNING YOUR OWN PIECE OF INTERNET E-PROPERTY!
In other words, it's not owning your own domain. And if you
don't own your own domain, you put yourself at a serious
disadvantage of achieving LONG-TERM success on the Internet.
Now I know what some of you are thinking...but listen up:
IF YOU DON"T OWN IT, IT CAN BE TAKEN AWAY, and if that
happens, all of your valuable time, effort and energy that
you put into promotion and advertising is down the drain,
unless all of that advertising and promotion was for your
own domain.
Without your own domain, you can never leverage your time
and money that you put into traffic and lead generation.
Lets' make a comparison. On the left you have Joe Blow
newbie (who has worked numerous affiliate programs for 3
years), and on the right you have Jane Doe webmaster.
Both Joe and Jane got lucky and happened to join a hot
ground floor MLM program.
Since Joe doesn't own his own domain and he doesn't have
his own in-house contact list (ezine or newsletter), he is
starting from scratch in generating traffic and leads for
the new MLM program.
Jane on the other hand has been spending the last 3 years
generating traffic to her domain and building her ezine.
Because she spent month after month getting her domain in
search engines, listings in ezine directories, link swaps
with other webmasters, banner exchanges...the list goes on.
Because of this, Jane now gets a steady flow of traffic of
around 500-1000 visitors per day to her domain, and in three
years she has built her in-house list to 5000+ subscribers.
Now Joe and Jane get on the starting line. They both know
that to make money in these online money making programs,
you must be fast and work hard to get as much market share
as possible before the company gets through the momentum
stage and slows down in the stability stage.
How is Joe going to compete with Jane, when Jane can
INSTANTLY put her offer in front of 5,000 people at once
and 500-1000 people EVERY DAY?
Folks, for 3 years I was that Joe Blow newbie, and because
I now understand the nature of online money making programs
I finally got it through my thick head that I needed my own
domain.
GET YOUR OWN YOUR DOMAIN FOR LIFE. Technology changes, times
change, products and services change, the new replaces the
old.
And you will NEVER be in a position to profit in a new
program if you are always starting from scratch and trapped
in the "Newbie Dilemma".
Some newbies think that just because they are a founding
member of some hot new program they are going to make it
big...but they don't because there are more and more Jane
Doe webmasters that blow right past the Joe Blow newbies.
That folks is the Newbie Dilemma.
And if you are trapped in this dilemma, then you need to
follow what I call the "Internet Model".
There are basically four things you need if you are going to
make it online in the long run:
1. Your own domain - Build traffic for life...sell whatever
you want, promote whatever you want by creating entry pages
on your domain to your replicated web sites, or for your own
unique products.
2. Professional design - Especially your home page. First
impression from visitors is simply this...it's great, or
it sucks. Your site must be client centered and have
prospect capture forms. This allows your visitors to tell
you want they want and join your in-house list(s).
3. Listserver - Your in-house list or ezine to communicate
your offers, products and services to list members.
Follow-up is mandatory.
4. Traffic generating tools - Leverage your time and build
a steady flow of thousands of visitors per month to your
domain.
Without those four, you are wasting your time and you will
not be able to compete with the people who are taking those
steps.
By following this model, you will have the ability to
effectively sell or promote whatever products and programs
you want.
Plus, your time, effort and energy will never be wasted if
something happens beyond your control and one of your
affiliate or MLM programs bites the dust.
How many of you have a closet full of skeleton affiliate
and replicated web sites? Imagine if all that time you
had been routing that traffic to your domain and had built
up a mailing list over the years and months.
You would probably be doing better right now with the most
recent program you just joined...if you had been leveraging
your traffic generating efforts.
Nowadays, MLM and affiliate programs grow so rapidly
because of the nature of the Internet in fostering powerful
communication tools..like the ezine.
And that rapid growth happens because of the people who are
following the model. When the window of opportunity opened
up, they were ready for it and had the means and ability to
take MASSIVE action.
Following this model is not an easy task. It will take hard
work, determination, an operating budget, a certain level
of technical skills, and as much training as needed
depending on your level of skills and abilities.
I once had a prospect tell me sarcastically that the only
people who make money are the ones at the top. I replied
and asked her "what are you doing to get there?"
About the Author
Stephen J. Mikiska is the Editor & Publisher of the
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