Most businesses opt to get a vanity phone number, mainly because it's easier for customers to remember. As long as the business owners know how to optimize it, then it can be useful for the business. However, the problem is that a lot of entrepreneurs don't know how to use it properly.
This should not be the case, of course. The truth is that vanity numbers are not just phone numbers for people to cal. They can play a part in promoting the business and making sure that customers can actually remember that the business exists. Properly used, it is yet another tool in one's promotional arsenal.
In choosing the right vanity number for you, it is important to keep in mind certain things. First and foremost, make your vanity number easy to remember. But that is not to say that you can just pick some random, hard-hitting word. Those who risk picking a number that has no relation to the business are simply wasting the number and turning away prospective customers. While you're at it, make it catchy, as well. Something that will stick to their mind so that they know instantly what to dial when the need for your product or service arises.
Remember that a vanity number is more than just a phone number. While its main purpose is to be reached by customers, it also plays a part that goes beyond that. It can be used as a branding scheme being applied by the company or business. The number chosen should reflect the branding and marketing techniques. This helps create a fuss about the enterprise and gives the impression of consistency.
As an extension on the idea, take note of whether or not a domain name that matches the number is possible. Again, this connects with the image of consistency and helps get the message across to customers that the business knows what it's doing. This also makes it more memorable for customers, since they only need t keep one thing in mind when looking up either the phone number or the website.
In many cases, it also proves profitable to make the number as catchy as possible. Similar to jingles from advertising campaigns, a catchy number is easier to promote and remember. It also helps make it easier to integrate into an advertising campaign or commercial. As with anything else in advertising and marketing, the easier it is to remember, the higher the chances it will convert the audience into customers over time and exposure.