One of the best and newest tools out there for generating
revenue is the Auto-Responder. If you aren't using this
tool in your business you are losing money!
Many times customers arrive at your website but aren't quite
ready to buy. They may not buy from you until they've seen
your product more than once. So how do you keep them in
your net until they are ready to buy? Auto-responders.
I've outlined the top 5 reasons you should be using this
simple tool in your business starting today.
1.CHEAP. Of course this is the TOP reason to use auto-
responders. Many times your web hosting company will offer
free auto-responders with your account. GoDaddy.com, my
favorite hosting company offers free auto-responders with
your paid hosting account; however, the length of the
message is limited. Another great option is Get Response,
they offer a free auto-responder account with unlimited
auto-responders and up to 5 follow up messages. It doesn't
get cheaper than that!
2.CONSISTENT. Auto-responders are a wonderful way to
consistently remind your customer about you and your
product. The best part of the newer services out there like
Get Response is that they allow you to send 5 separate
messages and set your own interval. So you can set up 5
messages and have Get Response send them out for you once a
week for 5 weeks.
3.EASY. Auto-responders are easy to use. You plan your
campaign, the number of times you want to contact your
customer and how frequently. Type out your messages in your
word processing software, then cut and paste your messages
into separate auto-responders and send. It's that easy.
4.AUTOMATIC. The auto-responder, once set up, is on auto-
pilot. Your work is done and for the next several messages
you'll be contacting your customers without lifting a
finger.
5.REMINDER. The best part of the auto-responder is the
reminder aspect. Most of us don't have time to call our
customers every week but with an auto-responder in place you
can remind them about you and your product or service.
Frequency is one key to increasing sales.
Did I say Top 5? Okay how about one more.
6.REPEAT BUSINESS. Auto-responders encourage repeat
business. Once someone is in your system, if they like your
product or service they will likely purchase again. Auto-
responders create a way for you to encourage repeat sales by
letting those who have purchased before know you've got a
new product or that you are running a special.
If you aren't employing this new viral marketing strategy
you need to get started today. Your business growth depends
on it.
More information and an in-depth article can be found
here http://www.strategy-3.com/autoresponder.htm
About the Author
Yolanda A. Facio is an entreprenuer, consultant and author.
Principal of several traditional businesses and owner of successful e-businesses.
Yolanda's writing is based on 15 years of "front line" experience.