Are you interested in saving time and your hard earned
dollars? Ready to make better business decisions? Then
create your ideal client profile and market directly to
them. Use the list of questions below to create this
profile.
Then when you notice a new type of marketing tool that you'd
like to try on, ask yourself "Is this something that will
attract my ideal client to my business?" "Is this something
(new service, maybe) that my ideal client has indicated they
would enjoy or needs?"
In the future, if you find or create wonderful marketing
ideas that maybe suited for another business owner’s ideal
client, provide that colleague with the idea. After all…
isn't business and life about building relationships?
Think... collaborations, too!
Answer these “Ideal Client Questions”.
1. Age, gender, sex, religion and whatever demographics fit.
2. What attributes do they posses? (Passion, consistency,
committed)
3. Where do they live? Where do they work?
4. What do they like?
5. How do they learn?
6. What are they passionate about?
7. What do they read? When do they read it? Where do they
read?
8. What shops, websites, etc. do they purchase products
from?
9. What meetings, groups, and classes do they attend?
10. What type of people are you attracting to your
business?
11. Add the answers to other questions you determine are
important here?
Other things to consider:
o When you have completed your ideal client profile, put the
description on at least two index cards. One for your desk,
one for your car.
o Write an affirmation (positive statement) that will help
you to attract your ideal client.
o Note that your ideal client may change over time; you may
become more specific or raise your standards regarding your
ideal client. You may discover things about attracting
clients to your business, who is asking you questions, who
is subscribing to your newsletters. All these are things to
take into account when you market to your ideal client.
Analyze the patterns you see and use the information to your
best advantage.
About the Author
Maria is the owner of Maria's Place
for Holistic Evolution, an international Business and Life
Coaching-Consulting business.
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