Don't you just Hate to sell? Oh sure, you don't mind
talking about your product/service.
Because you know your product/service inside out. You can
recite the features at a drop of a hat. In fact, you've
read & memorized so much technical data that the support
staff asks you questions.
You've even remembered to state a feature and then add it's
benefit too. As in, and here's what that means to you, Mrs
Customer...
You know so much about your offer that you can talk about it
until your suspect/prospect ears bleed. Talk. Talk. Talk.
Is this you?
You've got the product/service info down cold. You even
talk feature then benefit. You may even handle the most
common objections during your presentation.
But you still Hate to sell?
You can't look'em in the eye and ask'em if they're ready
to get started enjoying benefit, benefit now?
Then shut up and wait until you get their answer?
If that describes you, great!
You are only two steps away from being a Sales SuperStar
The reason you're afraid to look'em in the eye and ask'em if
they'll ready to get started enjoying the benefits they
expressed most interest in and then keep it zipped until
they answer is because you're afraid they won't buy!
The reason you have a hard time asking questions and waiting
for a complete answer is you're afraid that you didn't do
a super, super job with your presentation Again you're
afraid they won't buy!
And the reason you hate to sell you think it's all about
YOU. You're afraid they won't buy YOU!
Your Two Steps to Becoming a Sales SuperStar
1) Take YOU out of the selling process.
Ask questions and let THEM tell you why they need your
product/service. In other words. Qualify, qualify. Then
re-qualify. If your suspect does not qualify, great,
they're not a prospect.
Wonderful. Move on to the next suspect. Teach yourself to
ask questions that will make your suspect qualify themselves
quickly. Sort - Don't Sell. Sort - Don't sell.
IF you'll let them, they'll sell themselves. Of course it's
easier for you to talk, talk, talk.
If everyone says you're a good salesperson because you're
such a good talker...Baby you're in Big Trouble.
2) Fall in Love. Yeah, I'm serious as a letter bomb. Fall
in love with YOURSELF!
You will never receive all that you deserve until you fall
in love with - YOU. But be prepared. You have years of
brainwashing to trash out. But you can do it. If I can,
anyone on God's sweet planet can too.
If you're a subscriber to my Free Newsletter The Home Grown
Biz Advocate You get a free book that will teach you a
simple method to fall in Love with Yourself.
Note that I didn't say easy. I said simple. And I'm
available for a little coaching. If that's what it takes.
© Copyright 1996-2001, edward thorpe, All Rights Reserved
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About the Author
edward thorpe, The Laziest Dude on the Internet, publishes
The Home Grown Biz Advocate. Smart, funny and candid Home
Biz Opp selling tips, tricks & free help. Get yours at
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