Gaze into my crystal ball and I will tell you if your
business will be successful...
You have a great idea for a business. Since most new
businesses fail, wouldn't you like to know for sure if YOUR business idea would
work BEFORE you spend $1,000s of dollars and hundreds of hours on it?
Now you can find out if your business will be successful
with some very inexpensive testing techniques.
Here are some ways to inexpensively test a new product or
service idea and possibly make money while doing it.
Step 1 – Create a free or inexpensive e-book, special
report or “how-to” guide that deals with your topic and would be of interest to
the target market you would try to reach.
Step 2 – Create a simple online form where people can sign
up for the free item.
Step 3 - Promote this free item through a variety of
methods including Search Engine Advertising,
Instant Buzz
and/or Online Communities. Use an ad tracking service like
Marketers
Choice so you can tell if your advertising works.
Step 4 – Analyze the results. If there is no interest,
perhaps your idea is not viable. If you had good interest from this test, the
people you already connected with an interested group of prospects who are now
on your subscriber list and can provide testimonials to use in your marketing.
Talk with the people who signed up to find out what they thought and what
additional needs they have.
This is a great way to test an idea while connecting with
people who will be your eventual customers.
Step 1 – Sign up for an affiliate program for a similar,
good quality product like yours that reaches the same target market you plan on
working with.
Step 2 - Promote this product through a variety of methods
including Search Engine Advertising,
Instant Buzz
and/or Online Communities. Once again, use an ad tracking service like
Marketers
Choice so you can tell if your advertising works.
Step 3 – Analyze the results. If successful, continue the
campaign since it is making you money and substitute your own products when
ready.
Step 1 – Make a wholesale purchase of some of a competitors
product that is good quality.
Step 2 - Promote this product through the world’s largest
online marketplace,
eBay.
Step 3 – Analyze results. If successful, continue the
campaign and substitute your own products when ready.
The lessons you learn in these tests can save you a LOT of
time and heartache. If there is little interest, you will have to adjust your
business idea and marketing approach or even consider another field entirely.
If these tests ARE successful, you now know how to market
your own product or service successfully. And for you actually built your
subscriber list and possibly made income while doing it.
If you would like me to work with you to test your business
idea, I'd be happy to help by showing you how to set up your own test online.
If you don't have time or don't feel comfortable setting up the test yourself, I
can connect you with an E-Business Tutor-trained Internet Marketing Virtual
Assistant who can set up the test for you.
The Internet offers great ways to test your business idea
and it would be foolish not to test your idea before you throw a lot of money
and time at it.
And yes, I DO have a real crystal ball if you want me to
use it to see if your business will be successful.
About the Author
Garland Coulson, “The E-Business Tutor” is an acclaimed speaker, author and coach in the field of Internet marketing for small business and home business. For more information, visit The E-Business Tutor web site at http://www.marketerschoice.com/app/adtrack.asp?AdID134896 or call toll-free in North America at 1-866-413-0951.