Are you trying to be all things to all people?
You can't do it.
If you're going to make a living on the Information
Super Highway, or in any venture, you have to decide who
you are.
If your potential customers don't know who you are, how
do you expect them to buy from you?
You can't make a sale to everyone.
You can only sell to those who:
<> Want your product.
<> Need your product.
<> Desire your product.
You may have the ability to sell air conditioners to
Eskimo's. But it's a lot easier to sell them in Florida.
Pick you're niche, dig in and stay the course.
Did you know that GM only sells their products to 2% of the
American population?
Do you think they're making money?
You bet they are!
They target their market and stick with it.
Do you think M & M promotes his albums in senior centers.
Of course not?
There's a Zen story that illustates this point.
An old man and his grandson are walking down the road with
a mule loaded with their possessions.
As time goes by the young boy can't keep pace. So the old
man puts him on the mule with the possessions.
A stranger mocks the two saying if the youmg boy had any
respect, he'd let the old man ride.
They exchange places and come upon another stranger who says
it' a shame how they're treating their mule.
Hearing this the old man takes a long pole and instructs
the young man to help him carry the mule.
They reach a bridge and as they begin to cross the mule
becomes agitated and everyone falls into the water.
What's the moral?
Once you've set your course, put on blinders and ear plugs
and stay the course.
You can't please everyone!
Wishing You Success
About the Author
John Colanzi publishes the "Street Smart Marketing" newsletter.
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