Tip # 1: Target Site Owners & E-zine Publishers
Create your free e-mail workshop that promotes
your business, products, services, or affiliate
links and then offer it to site owners and e-zine
publishers that complement your e-mail workshop's
topic.
Explain to them how your e-mail workshop can add
to their site's or e-zine's perceived value. If
the products you're promoting in your e-mail
workshop allow you to offer an affiliate program
(e.g. products or services you are selling
through Clickbank), then tell site owners and
e-zine publishers that they can customize the
product links in your e-mail workshop to reflect
their affiliate ID.
Tip # 2: Breathe Life into Old Articles
Turn old articles into a free e-mail workshop.
Gather them and find a common theme. Four to
six articles can make up one e-mail workshop.
Insert your promotional text in each module
and sign up for an autoresponder account.
Sign up for one that will allow you to set
the delivery intervals of your e-mail workshop
modules.
Here are some places where you can get free
sequential autoresponder accounts:
- http://www.followingup.com
- http://www.informationbyemail.com
- http://www.rapidreply.com
- http://www.parabots.com
- http://www.getresponse.com
Tip # 3: Pitch Your Goodies to Solid, Targeted Leads
You need leads names and e-mail addresses
and what better way to get those valuable leads
than from the e-mail workshop you've set on
autopilot? With your e-mail workshop on
autoresponse, you'll be able to keep track of
people who requested your e-mail workshop.
Keep their e-mail addresses because you can e-mail
them your sales pitch later. Each time you e-mail
them, remind them why they're getting it from
you. Mention the free e-mail workshop they took
only a couple of weeks ago, but also give them
an option to opt-out of your update list. Give
them a reason to stick around, though another
free e-mail workshop in the works, a free e-book,
an exclusive report just for them.
Tip # 4: Strike Up a Deal with Content Writers
If you don't have many articles written yet,
approach someone who has written many articles and
strike up a deal. Offer to turn his old articles
into a free e-mail workshop wherein you can both
promote your products, services or affiliate
links.
Tip # 5: Create a Mini-Course Based on Your E-book
Have you written an e-book? Do you want to drum
up some sales? Create a free mini-course based on
your e-book and then put it on autoresponder. Your
mini-course can be based on one or a few chapters
in your e-book. In between the lessons, insert
promotional texts endorsements, excerpts,
blurbs that can convince people to buy your
e-book.
Tip # 6: Offer Free-to-Try Modules
If you offer a fee-based e-mail workshop, consider
making available one or two modules as free-to-try
modules. This way, people will be able to decide
if they want to take the entire workshop for a
fee.
In your free-to-try modules, insert promotional
texts for your fee-based e-mail workshop. You can
even promote your sites, e-books, e-zines and
other e-mail workshops. Even if they don't sign
up for the fee-based e-mail workshop right away,
you can put them in your contact list they are
your leads and you can later contact them
about your products and services.
Remember Tip # 3? Yes, you can add these people
in your list of solid, targeted leads.
Tip # 7: E-mail Workshop Today, E-book Tomorrow
Create an e-mail workshop first, offer it for
free or for a fee, then compile it into an e-book
later. You'll have two products to bring you
profit. Offering something in two different formats,
an e-mail workshop version and an e-book version,
will give people two options.
Not everyone can devote time to an e-mail workshop
so an e-book version of it will work for them.
And there are those who like to take advantage of
receiving feedback from other people in an e-mail
discussion setting so the e-mail workshop will be
a better option.
About the Author
Shery is now profiting from her e-mail workshops using Tips
# 2, 3, 6 & 7. She'll be using Tip # 5 soon, and she's
looking for a few good e-zine publishers, site owners, and
content writers to partner with so she can put Tips # 1 & 4
into action. She wrote the only e-book on creating profitable
e-mail workshops and it's at http://EmailWorkshopsHowTo.com.