Capturing IP Addresses Effective Marketing or Invasion of Privacy
In an effort to discover who is visiting their website, many companies install software that allows them to capture the IP addresses of everyone who comes to the website. In turn this allows them to locate Email addresses and thus know who visits and where they visit on the site in an effort to ascertain their interests. With this information they are able to develop a database of potential customers and have a means of contacting them. As long as you do not abuse this information you can achieve a nice list of potential customers. Keep in mind that many people do not like this practice, so you need to be careful not to overstep your bounds. A note simply stating you know they recently visited your website and asking if they need any help with anything should suffice.
How often should you contact someone who has visited your website? In most cases someone who visits more than one time is probably someone who will purchase something in the future, but you still don't want to become a nuisance. Keep track of those who have previously visited so you don't send another Email