I have been online now for over 8 ½ years. I have seen a
great many things change with regards to email but one
thing remains the same: Email is the foundation for
global communication and it remains virtually free.
If you are not using email to do business online that
your approach to doing online business is all wrong.
It is absolutely essential that you do business online
via email and that you do it in a legal, non-spam manner.
The best way to accomplish this task is to establish
your very own, in-house, email list.
So how do you establish your very own email list?
Perhaps the best tried and true manner is by starting
your own publication thus establishing a legal basis
to email your subscribers list with a daily, weekly or
monthly newsletter or ezine.
I long ago compiled a list of resources to help anyone
interested in starting their own publication and you
may receive it, free of charge, via our auto-responder:
mailto:report@emailexchange.org
The nature or content of your publication will greatly
determine how often you can send it out to your list
and how successful it will be with your subscribers.
Obviously, if your emails are just a collection of ads
and you do not deliver anything of substance or worth
to your readers, you will not long have a list to which
you can email because they will all quickly un-subscribe.
Another important, and ongoing, aspect of your email list
is how to get people to subscribe, thus giving you the
permission you need to send emails to them legally.
You can start with whatever list of emails you already
have on file and build from there.
Just email those people with which you have had contact
in the past, let them know you are starting a new
publication and that you would like to invite them to
subscribe.
Next, add a subscribe address in your signature file so
that each and every email you send out has it included.
If you have a web site, you will find it is one of the best
ways of getting people to give you their email address.
It helps if you give people a reason to register, such as
a free email course, free e-book, etc.
Also, those placing the email registration in the visible
section of the web site when it first loads, find the
greatest amount of success in getting people to register.
And, historically, the center or the right side of the web
page is the best spot to place your request for subscribers.
For those of you that can figure out the coding involved,
pop-up boxes requesting a name and email are extremely
successful for gathering new subscribers.
People do HATE pop-up ads but it is clear that they do not
mind pop-ups when entering in their name and email address.
In a method I helped to establish years ago, ad swaps with
other publications for the express purpose of increasing
your subscribers is still an excellent way to add to your
list.
The great thing I discovered about using this method is that
you do not even need to restrict it to like-minded content
for it to be a success.
These are just a few of the methods you can employ to
establish and build your own email list.
The important thing to do is to actually start your list and
continually invest some time and building it even bigger.
The larger your list the more successful your mailings.
About the Author
A.T.Rendon is an entrepreneur and published writer.
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