As you can see there is nothing between the two html <head>
tags. So when the search engine spider or robot comes to the page it can not
find any information about this particular page and it will just go on. However
if you go in and add meta tags to your site it will provide information to help
the search engines index your site. The meta content is not something that is
visible to the viewer but is important to the search engines. There are a few
different tags that you can put in your meta content. Such as a <Title>,
<description>, <keywords> and some others. The most important ones are the
title, description and keyword. So a properly formatted page might look
something like this:
<TITLE>CrownTemplates: Real Estate Website Templates, Website Designs, All your
real estate needs </TITLE>
<META NAME"Description" CONTENT"Looking for Real Estate Website Templates? We
have everything you need to build your real estate web site using a real estate
website design">
<META NAME"Keywords" CONTENT"real estate website templates, real estate
website design, real estate web site design, real estate website designers, real
estate website developer, real estate web site builder, real estate website
company">
<META NAME"Language" CONTENT"English">
<META NAME"Robots" CONTENT"All">
As you can see the title tag is a little different from all the others. Your
title tag should be formatted in this way:
<TITLE>Place you webpage title here</TITLE>
The next tag that you have is the description tag and it should be formatted in
this way:
<META NAME"Description" CONTENT"Place your short description of the webpage
here">
Then you should also use the keywords tag. It needs to be formatted like this:
<META NAME"Keywords" CONTENT"Keyword 1, Keyword 2, Keyword 3">
As you can see there is a lot of typing involved to create
these and so a lot of webmasters use a simple tool called a meta tag generator.
There are thousands of these all over the web that you can use for free.
Now the important thing about this is finding keywords that
do not have a lot of competition. For example the keyword "Free" is used on
billions of web pages and so it is not likely that you will become number one
for this term. So you want to find keywords that relate to your page and do not
have a lot of competition.
It used to be that meta tags were the only thing you needed to have on a website
and then amazingly enough you would get into a search engine. It was really that
simple 5 years ago. Search engines no longer use meta tags as heavily as they
used to. Now there are a lot of factors that go into ranking well for a keyword.
However if you do not have any meta tags on your website it is going to be much
harder to get into the search engines. Sure you hear weird stories about so and
so's website that is ranked number #1 in Google for this super popular keyword
and they did not even use meta tags. These are true stories however with
properly formatted meta tags you have built a strong foundation to getting top
rankings. It is honestly only the start and should be done before you even
submit your site to any search engine. So go ahead and start adding the meta
tags to your site. You can find a meta tag generator tool on my website. Also
look for future articles on my website for more information about marketing your
website.
About the Author
Chris Ryerson the webmaster of Crown Template and other websites wrote this
article. To find out more about website
promotion, free webmaster tools and website templates check out
Crown Templates.