If you have been doing business online for any amount of time,
you have likely discovered the usefulness of using several
email accounts at the same time.
Take for example those of us who use email on our jobs. We
often have an email address for work and one for personal
stuff. There are times when we are at home and need to check
our email from work and vice versa.
Online marketers are a special breed of Internet users. People
who have been doing online marketing for any length of time
often have several email accounts. They have a couple of POP
email accounts, and often have several web-based email
accounts.
Now, if you are sitting at your computer reading this now and
wondering what the point of having multiple email addresses is,
then I will answer that for you now.
As a marketer with a website, you will want to submit your site
to search engines. Unfortunately for us, each time we submit
something to the search engines, search engine companies
want to send us first a thank you message and then they want
to follow that up with more email that advertises something for
one of their clients. After all, search engines are supported
these days primarily by advertising dollars.
Most new marketers on the web have an additional inflow of
email to contend with. Not understanding that FFA sites will
not help their businesses, they post endlessly to these sites to
try to get the word out. A single submission run to the FFA sites
could avalanche your email account. Generally, FFA site owners
have an autoresponder attached to their FFA site. When you
make a submission to their site, they in turn send you an email
hawking their wares. Sometimes, they will send you several
follow-up emails for your one submission.
For the FFA site owner, it is not really spam because they told
you at their FFA site you would be added to their mailing list
when you submitted. Since you likely used software to make
the submission, you did not know that.
Though the possibility exists that you can get one email for
every FFA site submitted to, the reality is that you will get
one email for every six sites submitted to.
Now here is a trap that even experienced marketers fall into.
Some software packages and websites advertise they will
submit your URL to hundreds of thousands of "Search Engines."
The URL submission industry is notorious for making this one
misrepresentation. The truth is that there are not hundreds
of thousands of search engines!
According to http://www.searchengineguide.com/, there are
3,681 engines in their directory. Granted, they may not have
every search engine on the planet listed, but I am willing to
bet that they are close. Further, the majority of search
engines you will find listed at SearchEngineGuide.com are
specialized search engines that will not list every kind of
site on the web. That means that of the 3,681 search engines
available to be listed in, only a portion of those are
available for your own use.
So, you must remember that when you hear a website or a
software company suggesting "that they will submit your URL
to hundreds of thousands of Search Engines," they are
misrepresenting their product. When you note someone making
this sort of claim, you can bet they are submitting your URL to
primarily FFA sites, if not only FFA sites.
FFA sites are not search engines. They are merely a list of
links on a single page. Each list of links only has enough room
on it for so many links, usually 1,000 links. When a new one is
added to the top of the list, the link on the bottom of the
list is dropped.
Now that you understand the nature of URL submissions, I
think you can appreciate the value of at least one junk email
account to be listed with any URL submissions. Internet
marketers generally have at least one web-based email
account to be used alongside their primary email account.
This web-based account allows for the URL submission thank
you emails from the search engines and from the FFA site
owners to be received, while at the same time not junking up
their primary email account.
While it is not possible to detail all of the different reasons
a marketer would use more than one email account in their
Internet marketing activities within the scope of this article,
I will try to outline a couple more.
Take for example if you're using an ezine or newsletter to
court your potential customer base. In most cases, you'd
want to have a distinct email address to be used only for your
publications. In this manner, when someone writes to you as
the editor of a publication, you might feel that is important to
keep those contacts in a separate email account. More than
anything, this is a matter of organization. It is often far easier
to keep your business in order, when you have separate
email accounts for each activity.
Another reason you might want an additional email account is
the rampant use of email harvesting software by spammers.
Any email address used to submit a classified ad posting, a
newsgroup discussion posting, or to be used on a website is
a good target for the email harvesting software that is in use.
With the subject of email harvesting software, the addresses
that you use, you might actually want to check from time to
time in case there is really something important coming in
amidst the spam flooding your email account.
The uses for multiple email accounts are as numerous as the
activities that you might pursue on the Internet.
While there is value in employing more than one email account,
there are also downsides. While quite a few of your email
accounts will enable forwarding of the mail to your primary
address, this often defeats the purpose of killing the mass of
junk mail to your account.
Even though you have protected your primary email account
from the garbage mail, and you have organized your activities
into separate email accounts, the biggest downside is that you
now have several of email accounts to monitor, and that takes
time, lots of time.
Fortunately, there is a tool available to help you recoup the
time you have now lost maintaining these multiple email
accounts. With the ePrompterT software, you can now check
the email from your POP accounts and most of your web-based
email accounts at the same time. What's more is that you can
leave your ePrompterT running in the background and it can
check mail from all of your multiple accounts, and through an
icon in the Systray, you will stay abreast on how many emails
you have sitting in your various accounts. ePrompterT will also
permit you to read and delete the email sitting on your mail
server, with only a few clicks of your mouse. There are far too
many features in this handy little tool to describe them all here.
ePrompterT is freeware and can be downloaded from
http://www.eprompter.com. ePrompterT is the great equalizer.
It is now time to take back all of the time you lost when the
FFA site owners and spammers convinced you that you needed
to have more than one email address.
About the Author
Tiburon Technology, Inc. is the maker of the ePrompter
software. http://www.eprompter.com
Use ePrompterT to keep up with your multiple email accounts
through one easy-to-set-up and easy-to-use interface.
Every computer should have ePrompterT. And it is FREE!!!