Photoshop Tricks You Should Not Overdo in Brochure Printing
Photoshop is an amazing tool for designing marketing materials, especially when it comes to brochure printing. With its extensive range of filters and capabilities, it’s easy to push the boundaries and create eye-catching visuals. However, it’s important to remember that less is often more when it comes to designing brochures. Here are some Photoshop tricks you should not overdo in brochure printing:
1. Overusing filters
Photoshop has a plethora of filters that can be used to enhance images, but they should be used sparingly. Overusing filters can make your brochure look amateurish and distract from the message you’re trying to convey. One of the most overused filters is the drop shadow effect. While it can add depth to your images and text, too much of it can make the brochure look cluttered.
2. Excessive use of gradients
Gradients are a popular design element in Photoshop, but it’s important to use them judiciously. Too many gradients can make your brochure look busy and cluttered. When using gradients, try to stick to one or two colors and use them sparingly.
3. Using too many fonts
Fonts are crucial in brochure design, but too many fonts can clutter the page and make the brochure difficult to read. It’s best to stick to one or two fonts for the majority of your text and use a maximum of three fonts in total. When choosing fonts, make sure they are legible and appropriate for your brand.
4. Overusing layer styles
Layer styles can add depth and dimension to your design, but they should be used strategically. Using too many layer styles can make the brochure look cluttered and the design can become difficult to read. When using layer styles, try to stick to one or two styles that complement your design.
5. Making images too dark or too light
Photoshop has the ability to adjust brightness and contrast, but it’s important to use these features wisely. Overexposing or underexposing images can make them difficult to see and detract from the overall brochure design. It’s best to adjust the brightness and contrast only as needed to make the images look their best.
6. Using too many shapes
Shapes can be a great design element, but too many shapes can make your brochure look cluttered and busy. It’s best to stick to one or two shapes and use them sparingly. When using shapes, make sure they complement the overall design and don’t distract from the message you’re trying to convey.
7. Using too many colors
Colors are a crucial design element, but using too many colors can make your brochure look chaotic. It’s best to stick to a color scheme and use no more than four or five colors in total. When choosing colors, make sure they complement your brand and the message you’re trying to convey.
8. Overusing filters and effects on text
Filters and effects can be used on text to make it stand out, but overusing them can make it difficult to read. It’s best to stick to one or two filters or effects and use them sparingly. When choosing filters or effects, make sure they complement the rest of the design and are appropriate for the message you’re trying to convey.
9. Using too many stock images
Stock images are a great way to add visual interest to your brochure, but using too many can make it look generic. When using stock images, make sure they are high quality and complement your brand and message. It’s also a good idea to use original images whenever possible to make your brochure stand out.
10. Overwhelming the design with graphics
Graphics can be a great way to add visual interest to your brochure, but overwhelming the design with them can make it look cluttered and unprofessional. It’s best to use graphics sparingly and make sure they complement the overall design. When choosing graphics, make sure they convey the message you’re trying to convey and are appropriate for your brand.
In conclusion, Photoshop can be a powerful tool in designing brochures, but it’s important to use it judiciously. Using too many filters, gradients, fonts, layer styles, shapes, colors, text effects, stock images, or graphics can make your brochure look cluttered and unprofessional. Stick to a few key design elements and make sure they complement your brand and message. By doing so, you’ll create a stunning brochure that stands out and effectively communicates your message.