Make Your Offer Irresistible - All good copywriters
will tell you, the secret to great copy is to make it
impossible to say "No"!
Find the Good in Everything - Rather than try to hide
negative sides to your product, try making them known
with a positive twist.
Stay Focused - Product or Audience. Keep your
advertising focused. The wider your scope, the easier
it gets to lose your reader.
What, Where, Why, Who or How - One of the quickest ways
to grab attention, is to pose a question to your
readers they can't help but answering.
Tell Them What They Know - Another way to get your
reader interested is to state a negative fact that your
reader already knows, and offer a solution.
Just the Facts Ma'am - Although "Power" words are great
eye catchers and help the flow of your copy, nothing
beats providing facts and product details.
Be Sincere - People can spot phonies and phony copy
just as easy.
No Fear? Wrong! - Fear makes a great motivator. Fear of
missing a great deal or fear of what can happen without
your product.
Be Personal - Address you reader in the first person.
In many situations the "human touch" is a great benefit
as well.
Don't Write A Book - Direct Mail, whether in online or
off, needs to be just that, "Direct". Don't waste time
with "warm-up" text.
Flattery Will Get You Everywhere - Vanity will serve
its purpose, as long as you don't overdo it.
Use Power Words - Use words proven catch their eye and
them to buy.
Easy Respond Procedures - In Direct Sales especially,
you want to make it easy and obvious how they can
respond to your offer, while you have they're
attention.
Showcase Your Guarantee - With the overwhelming
abundance of Internet and Mail Fraud plaguing us,
people need a guarantee.
Offer Insider Information - People like to think they
are getting something Exclusive or Special.
About the Author
Wild Bill Montgomery
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