Cary, NC - Converting a website to a direct marketing machine
on steroids is easier than previously thought. However, it
seems many companies still don't understand the awesome
marketing power of the internet. Thus, they are actually
losing leads.
There are two things every website needs to have to triple
their sales leads. First, a means to capture the visitors
email address without trickery. Second, send follow-up email
that offers value to the visitor without a hard sell.
To avoid wasted advertising dollars, you need to set up your
new infrastructure. Capturing the visitors email address is
accomplished by using a simple script written in javascript.
When someone visits the website, a small "alert" box pops up
(not a web page) and offers a free report or other freebie
relative to your website. The visitor either clicks "OK" or
"Cancel" to continue. If they click "OK," their email software
is activated. Then they click "Send" to subscribe to your email
list or newsletter to retreive their freebie. Now you have
captured their email address for further valuable offers.
Follow-up email is required to seal the deal. It is widely
known in marketing circles the average person sees an ad 5-7
times before acting upon it. Your follow-up email would be
more free reports relative to your website with a couple 5-line
ads in the middle of the report and at the end. As your visitor
reads their useful information, they will view your ad.
There you have it. No more wasted advertising dollars. You
can now have your very own automated marketing website on
steroids.
About the Author
Dave Czach is a 12-year ex-Mortgage Banker/Direct Marketer
turned author/publisher. He can be reached at SonicPoint.com